| Issue | Title | |
| Vol 17 (2015) | Impact of Customer Self Concept and Life Style on Luxury Goods Purchases: A Case of Females of Karachi | Abstract PDF |
| Uzma Naz Samreen Lohdi | ||
| Vol 18 (2015) | Impact of Knowledge Leadership on Performance; Moderating Role of Customer Knowledge Management | Abstract PDF |
| Ghazala Shaheen | ||
| Vol 18 (2015) | Impact of Word-of-Mouth on Brand Engagement: An Empirical Study of Evolving Garment Brands of Pakistan | Abstract PDF |
| Ishtiaq Ahmed Malik | ||
| Vol 18 (2015) | Impact of Deceptive Marketing on Consumers Behavior: A Case of Cellular Industry of Pakistan | Abstract PDF |
| Shaista Kamal Khan, Nishwa Saeed, Mahnoor Feroz, Sehrish Liaqaut, Ayesha Khan, Zohra Jabeen | ||
| Vol 19 (2016) | Impact of Labeling and Packaging on Consumer Buying Behavior | Abstract PDF |
| Shaista Kamal Khan | ||
| Vol 20 (2016) | Impact of Marketing Mix Elements on Satisfaction: Mediating Effect of Brand Awareness | Abstract PDF |
| Sonika Harjot Singh | ||
| Vol 22 (2016) | Impact of Animated Advertisement on Adult Impulse Buying Behavior of Pakistan | Abstract PDF |
| Rizwan Khalid | ||
| Vol 25 (2016) | Impact of Corporate Governance on Firm Financial Performance in Financial Sector | Abstract PDF |
| Muhammad Azam | ||
| Vol 25 (2016) | Impact of Brand Recall on Customer Purchase Intention | Abstract PDF |
| Bilal Ahmed Memon | ||
| Vol 27 (2016) | Impact of Marketing Strategies on Customers’ Satisfaction in Nigeria Bottling Company (NBC) Yola Depot (2008-2016) | Abstract PDF |
| Apuke Destiny Oberiri | ||
| Vol 31 (2017) | Impact of Celebrity Endorsement on Customer’s Purchase Intention: Evidence from University Students of Karachi | Abstract PDF |
| Aurangzeb . | ||
| Vol 31 (2017) | Impact of Emotional Ads, Online Ads and Repetition Ads on Customer Buying Behavior | Abstract PDF |
| Yasir Karim | ||
| Vol 36 (2017) | Impact of Marketing Strategies on the Performance of Soft-Drinks Manufacturing Companies in North-Central, Nigeria | Abstract PDF |
| Ojoma John Sunday, Bello Ayuba | ||
| Vol 37 (2017) | Impact of Product Innovation on Organisational Performance (A Survey of Nestle Nigeria Plc) | Abstract PDF |
| ONIKOYI, IDRIS ADEGBOYEGA | ||
| Vol 41 (2017) | Impact of Print Advertising on Brand Image and Consumer | Abstract PDF |
| Aziz Ahmed Chaudhry | ||
| Vol 43 (2018) | Impact of the Extended Marketing Mix elements on Customer Service in the Insurance industry in Botswana | Abstract PDF |
| Douglas Chiguvi, Zenzo. D. Dube | ||
| Vol 48 (2018) | Impact of E-Marketing on Consumer Buying Behavior | Abstract PDF |
| Ali Hawas Alharbi, Fahad Hawas Alharbi, Meshari Abdullah Alayed | ||
| Vol 51 (2018) | Impact of Transformational Leadership on Job Satisfaction in Public Sector Institutions of Pakistan | Abstract PDF |
| Rizwan Khalid | ||
| Vol 63 (2019) | Impact of Service Quality on Customer Satisfaction in Insurance Companies: A Study Conducted on Wolaita Zone | Abstract PDF |
| Dawit Dalega | ||
| Vol 64 (2020) | Impact of One Stop Shops on Consumer Buying Pattern | Abstract PDF |
| Baseera Hashmi | ||
| Vol 74 (2020) | Impact of Strategic Relationship Marketing on the Performance of Banks in Nigeria | Abstract PDF |
| Kolapo, Funso. T., Ajayi, Omobola. M., Mokuolu, Joseph. O., Dada, Samuel. O | ||
| Vol 81 (2021) | Impact of Consumer Attitude and Online Video Advert Characteristics on Consumer Purchase Decision in Nuremberg Germany | Abstract PDF |
| Mohammed Gamal Hussein Ali, YANG Lianfen | ||
| Vol 83 (2021) | Implied Terms in Contracts for Supply of Goods, Services and Digital Content | Abstract PDF |
| Emmanuel Nimbe Olowokere | ||
| Vol 49 (2018) | Improvement of Indonesia Local Product Sale Value Based On Enthnocentrism Behavior | Abstract PDF |
| Ronald ., Amelia ., Yolanda Soedibyo | ||
| Vol 17 (2015) | Impulse Buying Behaviour and Demographic Analysis among University of Calabar Students, Nigeria | Abstract PDF |
| EBITU, EZEKIEL TOM | ||
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