Browse Title Index

Issue Title
Vol 9 (2015) Influence of Price on Consumer Behavior in Motor Cycle Industry (With Special Reference to Hero Honda, Bajaj and TVS Companies, Andhrapradesh, India) Abstract   PDF
M.VIJAY KUMAR, S.CHAND BASHA, Dasari. Pandurangarao
Vol 10 (2015) Influence of Green Marketing Strategies on Performance of the Kenyan Tea Sector Abstract   PDF
Ofunya Francis Afande
Vol 27 (2016) Influence of Interactional Justice Strategy on Recovery Satisfaction among Customers of Mobile Money Services in Kenya Abstract   PDF
Catherine Ngahu, Francis Kibera, Peter Kobonyo
Vol 32 (2017) Influence of Organizational Demographics on the Relationship between Green Marketing Practices and Customer Satisfaction in the Soft Drink Industry in Nairobi Kenya Abstract   PDF
Rachael Wairimu Macharia, Francis N. Kibera, J. N. Munyoki, Mary .W. Kinoti
Vol 43 (2018) Influence of Microfinance Banks’ Service Quality Dimensions on Customers’ Satisfaction in South-south, Nigeria Abstract   PDF
Ugbaja, Ifeoma, Mary, Abdulkarim, Musa
Vol 44 (2018) Influence of Brand Assets on the Choice Criteria of FMCG Products Among Bcom Students of the University of Nairobi Abstract   PDF
Justus M Munyoki, Lydia Kerubo Mwai
Vol 49 (2018) Influences of Autocratic Leadership Style, Work Motivation and Work Discipline on Employee Performance (Case Study at PT. Elite Prima Hutama Building Management Mall Kota Kasablanka 2017 Abstract   PDF
Ryani Dhyan Parashakti, Fitria Afifah
Vol 51 (2018) Influence of Brand Management Practices on Customer Satisfaction among Universities in Kenya Abstract   PDF
Stephen Maore, Justus Munyoki, Mary Kinoti, Joseph Owino
Vol 55 (2019) Influence of Demographic Variables on Consumer Ethnocentrism: Case of Rajasthan, India Abstract   PDF
Khushbu Agarwal
Vol 54 (2019) Innovation in Repackaging Can Change the Whole Perception on the Product Abstract   PDF
Zoha Raza, Danish Ahmed Siddiqui
Vol 39 (2017) Integrating Logistics Management through Warehousing and Inventory Management to Spawn High Market Share and Profitability Abstract   PDF
Karibo Benaiah Bagshaw
Vol 1 (2013) Interactive Effects of Performance Appraisals on Employees’ Motivation in Pakistani Banking Sector Abstract
Ahmed Mohammed
Vol 57 (2019) Intercity Bus Passengers’ Perception and Response to In-Vehicle Medication Drug Hawking Abstract   PDF
Allen Nnanwuba Adum, Ogochukwu Ekwenchi, Emeka Odogwu, Kobimdi Cordelia Umeh
Vol 31 (2017) Interior Atmosphere: Does It Really Have an Impact on Consumer Purchasing Behavior at Self- Serving Convenience Stores? Abstract   PDF
M. S. Ishar Ali, K. M. Mubarak, ALMA. Shameem
Vol 26 (2016) Internal Branding among SMEs and Employees’ Supporting Behaviours in Ghana Abstract   PDF
Hayford Amegbe
Vol 4 (2014) Investigating Iran Airline Customers’ Responses in Crisis Situations and Identification of Adopted Strategies Abstract   PDF
Masoud lajevardi, Ebrahim ghanbari memeshi, Sina Fakharmanesh
Vol 17 (2015) Investigating Relationship between Brand Image, Price Discount and Purchase Intention Abstract   PDF
Farshad Faezy Razy, Masoud Lajevardi
Vol 22 (2016) Investigating the Sensorial Marketing Methods in UK Clothing Retail Sector Abstract   PDF
Muhammad Sajid Saeed, Mahsan Alsaiary, Iffat Batool
Vol 48 (2018) Investigating the Effects of Customer Complaints and Feedback Management on Customer Satisfaction in Select Banks in Anambra State, Nigeria Abstract   PDF
Oranusi, Ifeanyichukwu N, Okolo, Victor O, Wali, Kemkamma, Mmamel Zita U, Obikeze, Chinedum O
Vol 78 (2021) Investigating the Moderating Role of Social Support in Online Shopping Intentions Abstract   PDF
Samuel Antwi, Wu Bei, Moses Agyemang Ameyaw
Vol 65 (2020) Is It Possible for “Electronic Word-of-Mouth” and “User-Generated Content” to be Used Interchangeably? Abstract   PDF
Nguyen Thi Thanh Thao, Tong Shurong
Vol 50 (2018) Job Rotation and Performance of Technical University Administrative Staff Abstract   PDF
Iddrisu Yakubu, Mohammed Majeed
Vol 8 (2015) Journal Cover Page Abstract   PDF
Journal Editor
Vol 9 (2015) Journal Cover Page Abstract   PDF
Journal Editor
Vol 10 (2015) Journal Cover Page Abstract   PDF
Journal Editor
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