Browse Title Index


Issue	Title

Vol 16 (2015)	Impact of Celebrity Endorsement on Consumer Buying Behavior	Abstract PDF
Rizwan Raheem Ahmed, Sumeet Kumar Seedani, Manoj Kumar Ahuja, Sagar Kumar Paryani

Vol 16 (2015)	Impact of Product Packaging on Consumers Buying Behavior: Evidence from Karachi	Abstract PDF
Mahera Mazhar, Sayeda Daud, Sana Arz Bhutto, Muhammad Mubin

Vol 16 (2015)	Impact of the Product Packaging on the Consumer Buying Behavior	Abstract PDF
Muhammad Amin, Muhammad Imran, Nasir Abbas, Urfa Rauf

Vol 17 (2015)	Impact of Customer Self Concept and Life Style on Luxury Goods Purchases: A Case of Females of Karachi	Abstract PDF
Uzma Naz Samreen Lohdi

Vol 18 (2015)	Impact of Knowledge Leadership on Performance; Moderating Role of Customer Knowledge Management	Abstract PDF
Ghazala Shaheen

Vol 18 (2015)	Impact of Word-of-Mouth on Brand Engagement: An Empirical Study of Evolving Garment Brands of Pakistan	Abstract PDF
Ishtiaq Ahmed Malik

Vol 18 (2015)	Impact of Deceptive Marketing on Consumers Behavior: A Case of Cellular Industry of Pakistan	Abstract PDF
Shaista Kamal Khan, Nishwa Saeed, Mahnoor Feroz, Sehrish Liaqaut, Ayesha Khan, Zohra Jabeen

Vol 19 (2016)	Impact of Labeling and Packaging on Consumer Buying Behavior	Abstract PDF
Shaista Kamal Khan

Vol 20 (2016)	Impact of Marketing Mix Elements on Satisfaction: Mediating Effect of Brand Awareness	Abstract PDF
Sonika Harjot Singh

Vol 22 (2016)	Impact of Animated Advertisement on Adult Impulse Buying Behavior of Pakistan	Abstract PDF
Rizwan Khalid

Vol 25 (2016)	Impact of Corporate Governance on Firm Financial Performance in Financial Sector	Abstract PDF
Muhammad Azam

Vol 25 (2016)	Impact of Brand Recall on Customer Purchase Intention	Abstract PDF
Bilal Ahmed Memon

Vol 27 (2016)	Impact of Marketing Strategies on Customers’ Satisfaction in Nigeria Bottling Company (NBC) Yola Depot (2008-2016)	Abstract PDF
Apuke Destiny Oberiri

Vol 31 (2017)	Impact of Celebrity Endorsement on Customer’s Purchase Intention: Evidence from University Students of Karachi	Abstract PDF
Aurangzeb .

Vol 31 (2017)	Impact of Emotional Ads, Online Ads and Repetition Ads on Customer Buying Behavior	Abstract PDF
Yasir Karim

Vol 36 (2017)	Impact of Marketing Strategies on the Performance of Soft-Drinks Manufacturing Companies in North-Central, Nigeria	Abstract PDF
Ojoma John Sunday, Bello Ayuba

Vol 37 (2017)	Impact of Product Innovation on Organisational Performance (A Survey of Nestle Nigeria Plc)	Abstract PDF
ONIKOYI, IDRIS ADEGBOYEGA

Vol 41 (2017)	Impact of Print Advertising on Brand Image and Consumer	Abstract PDF
Aziz Ahmed Chaudhry

Vol 43 (2018)	Impact of the Extended Marketing Mix elements on Customer Service in the Insurance industry in Botswana	Abstract PDF
Douglas Chiguvi, Zenzo. D. Dube

Vol 48 (2018)	Impact of E-Marketing on Consumer Buying Behavior	Abstract PDF
Ali Hawas Alharbi, Fahad Hawas Alharbi, Meshari Abdullah Alayed

Vol 51 (2018)	Impact of Transformational Leadership on Job Satisfaction in Public Sector Institutions of Pakistan	Abstract PDF
Rizwan Khalid

Vol 63 (2019)	Impact of Service Quality on Customer Satisfaction in Insurance Companies: A Study Conducted on Wolaita Zone	Abstract PDF
Dawit Dalega

Vol 64 (2020)	Impact of One Stop Shops on Consumer Buying Pattern	Abstract PDF
Baseera Hashmi

Vol 74 (2020)	Impact of Strategic Relationship Marketing on the Performance of Banks in Nigeria	Abstract PDF
Kolapo, Funso. T., Ajayi, Omobola. M., Mokuolu, Joseph. O., Dada, Samuel. O

Vol 81 (2021)	Impact of Consumer Attitude and Online Video Advert Characteristics on Consumer Purchase Decision in Nuremberg Germany	Abstract PDF
Mohammed Gamal Hussein Ali, YANG Lianfen

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