Vol 37 (2017)

Table of Contents


Journal Coverpage PDF
Journal Editor
Political Branding/Brand Personality and Voters’ Choice of Candidate: An Empirical Inquiry into 2015 Presidential Election in Nigeria PDF
Achor Princewell Nwanganga, Nwachukwu Chima Peter, Udensi Mirian I 1-15
Fish Consumption and Market Potential of Uganda Farmed Chinese Carps PDF
Victoria Namulawa Tibenda, Martin Sserwadda, Safina Namatovu, Irene Nasike, Fiona Logose, Betty Anyango, Gertrude Atukunda 16-22
Impact of Product Innovation on Organisational Performance (A Survey of Nestle Nigeria Plc) PDF
Customer Loyalty Initiative and Its Influence on Customer Satisfaction among Large Retail Supermarkets in Kenya PDF
Cherono Vivian, Winifred N. Karugu, Peter Mwaura Njuguna 32-40
The Mediating Effect of Individual Characteristics and Culture on Packaging and Consumer Purchase Decision. Evidence from Consumers of Cosmetics, Ghana PDF
Stephen Oduro 41-51

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ISSN 2422-8451

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