Table of Contents
Articles
| Journal Coverpage | |
| Journal Editor |
| Political Branding/Brand Personality and Voters’ Choice of Candidate: An Empirical Inquiry into 2015 Presidential Election in Nigeria | |
| Achor Princewell Nwanganga, Nwachukwu Chima Peter, Udensi Mirian I | 1-15 |
| Fish Consumption and Market Potential of Uganda Farmed Chinese Carps | |
| Victoria Namulawa Tibenda, Martin Sserwadda, Safina Namatovu, Irene Nasike, Fiona Logose, Betty Anyango, Gertrude Atukunda | 16-22 |
| Impact of Product Innovation on Organisational Performance (A Survey of Nestle Nigeria Plc) | |
| ONIKOYI, IDRIS ADEGBOYEGA | 23-31 |
| Customer Loyalty Initiative and Its Influence on Customer Satisfaction among Large Retail Supermarkets in Kenya | |
| Cherono Vivian, Winifred N. Karugu, Peter Mwaura Njuguna | 32-40 |
| The Mediating Effect of Individual Characteristics and Culture on Packaging and Consumer Purchase Decision. Evidence from Consumers of Cosmetics, Ghana | |
| Stephen Oduro | 41-51 |
Paper submission email: JMCR@iiste.org
ISSN 2422-8451
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