Impact of Product Innovation on Organisational Performance (A Survey of Nestle Nigeria Plc)

Abstract

This study was designed to investigate the impact of product innovation on organizational performance. The data was collected from the production department, research and development department, sales department, marketing department, and quality and control department, which have been involving greatly in product innovation process. A total of 340 copies of useable questionnaires were completed.The results of the study were interpreted using SPSS package for the analysis of some appropriate statistical methods such as regression and correlation. The findings show that the impact of product innovation on organisational performance was higher in the company when consumers perceive product innovation as stronger, more favourable and more unique. Creativity/quality of the innovation process exerts a positive influence on product and organisational performance. The study has supported previous studies on product innovation and performance especially in developing economies such as Nigeria, Malaysia, Ghana, and among others. Therefore, it was recommended that creative/quality innovations should be maintained continuously to develop appropriate product continually and increase the organisational performance.

Keywords: Product Innovation, Organisational Performance, Market Share, Profitability