Table of Contents
Articles
| Journal Coverpage | |
| Journal Editor |
| Market Segmentation: Its Role in Sales Performance in Nigeria Business Environment | |
| Aigbomian, Sunny Ewan, Oboro, Oghenero Godday | 1-4 |
| Adoption of Mobile Money Transfer Services in Bangladesh: A Structural Equation Modeling Approach | |
| Iftekhar Mahfuz, Suman Prosad Saha, Mahtab Fahim | 5-15 |
| Contemporary Analysis of ADS and Their Impact on Customer Loyalty (Case of Consumable Goods) | |
| Ahsan Jamal Baig | 16-33 |
| Marketing of Estuarine Shrimps in Akwa Ibom State, Nigeria | |
| F.U. Agbo, B.B. Usoroh | 63-70 |
| Impact of Applying of Ansoff Model on Marketing Performance for Saudi Foodstuff Companies | |
| Ghaleb M. Al-Bostanji | 71-81 |
| Impact of Online Marketing Practices on E- Business Models in India: Choice as a Determinant | |
| Neeraj Mathur Archi Mathur | 82-86 |
| Destination Brand Equity in Tourism Context: Evidence on Iran | |
| Masoud lajevardi | 87-102 |
| Does Brand Experience Build Customer’s Satisfaction and Loyalty in the Automobile Industry | |
| Mohamed Atteia Sayed | 103-112 |
| Consumer’s Brand Purchase Intention in Emerging Markets Like Pakistan | |
| Muhammad Naeem | 113-120 |
| Personality and Irregular Buying Behavior: Adaptation and Validation of Core Self Evaluation Personality Trait Model in Consumer Impulsive and Compulsive Buying Behavior | |
| Moin Ahmed Moon | 121-131 |
| Repercussion of Personal Traits on the Overall Attitude about Online Advertisements – Empirical Forethoughts among Teenagers in Tamil Nadu, India | |
| K. Pongiannan S. Sivaneshwaran | 132-140 |
| Factors Affecting U.A.E Consumer’s Attitude towards Brand Switching: A Comparative Investigation of Black Berry& Android Phones | |
| Salma Bibi | 141-153 |
| Impact of Student’s Satisfaction on Loyalty A Case of Private Sector Business Schools from Punjab Pakistan | |
| Faheem Ahmed | 154-159 |
| Determinants of Customer Perception Regarding Purchase of Counterfeit Garments, Evidence from Rahim Yar Khan Region(Pakistan). | |
| Rana Muhammad Shahid Yaqub | 160-173 |
| Impact of Customer Satisfaction, Service Quality, Brand Image on Purchase Intention | |
| Waqas Mehmood Waqas Mehmood | 174-186 |
| Explication of the need for developing Marketing Function of Professional Service Organizations | |
| Jonas Ekow Yankah, Donald Kwabena Dadzie | 187-195 |
| Moderating Effects of Networking Capabilities on Marketing Capabilities and Performance of Small Firms in Kenya | |
| Tallam, Sylvia C., Maru, Loice C., Lagat, Charles K. | 196-207 |
Paper submission email: JMCR@iiste.org
ISSN 2422-8451
Please add our address "contact@iiste.org" into your email contact list.
This journal follows ISO 9001 management standard and licensed under a Creative Commons Attribution 3.0 License.
Copyright © www.iiste.org