Personality and Irregular Buying Behavior: Adaptation and Validation of Core Self Evaluation Personality Trait Model in Consumer Impulsive and Compulsive Buying Behavior

Abstract

This research aimed at application and validation of core self evaluation (CSE) personality traits model in consumer impulsive & compulsive buying behavior in the context of fashion shopping. Two studies (study 1 & Study 2) with different populations were devised. In study 1, a causal relationship between CSE, impulsive and compulsive buying behavior was examined. Study 2 aimed to examine the causal relationship between CSE traits (self efficacy, self esteem, neuroticism and locus of control) and impulsive & compulsive buying behavior. Questionnaire adopted from literature was modified and administered to sample consumers in Islamabad. Structural equation models using AMOS 22 was analyzed utilizing maximum likelihood method.Results illustrated that consumers scoring high on CSE, were highly impulsive and compulsive. Impulsive buying behavior proved to be a significant predictor of compulsive buying behavior. Major contributions of this research included development of a new theoretical model of impulsive and compulsive buying behavior based on personality traits. CSE traits were adopted from work place environment and tested in consumer impulsive and compulsive behavior for the first time. Significant positive relationship between self efficacy and impulsive & compulsive behavior was established. Research implications and future directions are provided in the end.

Keywords: Compulsive buying behavior, Impulsive buying, Core self evaluation.