Browse Title Index


 
Issue Title
 
Vol 42 (2018) Meat Production, Consumption and Marketing Tradeoffs and Potentials in Ethiopia and Its Effect on GDP Growth: A Review Abstract   PDF
Tekeba Eshetie
 
Vol 62 (2019) Mechanisms for Improving the Marketing of Agricultural Products for Increased Profitability Abstract   PDF
Cajethan U. Ugwuoke, Patience Ngozi Odoh, Godwin E. Eze, Benedicta A. Omeje, Nnennaya S. Monwuba, Scholastica U. Ekwueme
 
Vol 58 (2019) Mediational Role of Customer Emotions in the Relationship Between Customer Experience and Purchase Behavior in the Hotel Industry Abstract   PDF
Beatrice Chepngetich, Oscar Kambona Ouma, Fredrick Onyango Aila
 
Vol 60 (2019) Mediation models: A focus on the Effect of Customer Satisfaction on the relationship between Ethicaltreatment towards Farmers and Enterprise Performance in Mumias sugar belt, Kenya Abstract   PDF
Willis Otuya
 
Vol 63 (2019) Members’ Satisfaction on Service Provided by Selected Cooperative Business Enterprises (CBEs) in Bedeno Woreda, East Hararghe Zone, Oromia Region Abstract   PDF
Ahmed Aliyi Mohammed
 
Vol 1 (2013) Mobile Banking: The Bangladesh Experience Abstract   PDF
Md. Zahangir Alam, Monzur Morshed Patwary, Muhammad Abdur Rahim
 
Vol 12 (2015) Moderating Effect of Brand Awareness on Country of Origion and Brand Equity: A Study of Dg- Khan & Jampur Consumer’S Abstract   PDF
Sajid Iqbal
 
Vol 14 (2015) Moderating Effect of Brand Awareness on Country of Origin and Brand Equity: A Case of DG-Khan & Rajan Pur Districts Abstract   PDF
Aniha Tehreem, Sajid Iqbal Nadeem Iqbal
 
Vol 15 (2015) Moderating Effects of Networking Capabilities on Marketing Capabilities and Performance of Small Firms in Kenya Abstract   PDF
Tallam, Sylvia C., Maru, Loice C., Lagat, Charles K.
 
Vol 25 (2016) Moderating Effect of Competitive Intensity on the Relationship between Customer Orientation and Performance of Hotels in Kenya Abstract   PDF
Wambui E. Karanja Ng’ang’a, Charles Lagat, Damianah Kieti
 
Vol 55 (2019) Moderating Effect of Culture on Consumers’ Usage of Social Networks and Its’ Impact on Online Purchase Intentions Abstract   PDF
Sana Najib, Danish Ahmed Siddiqui
 
Vol 8 (2015) Modern Trends in Commercial Dispute Resolution through Arbitration in Nigeria: Prospects and Constraints Abstract   PDF
Abubakar M. Sani
 
Vol 59 (2019) Multichannel Strategy in Perspective: The Consumer Experience at the Heart of Marketing Policy Abstract   PDF
Rui Li, Gilles Paché, Carole Poirel
 
Vol 54 (2019) Omnichannel Development within the Pakistani Fashion Retail Abstract   PDF
Syed Muhammad Abbas Rizvi, Danish Ahmed Siddiqui
 
Vol 33 (2017) Online Shopping Behaviour among Students with Special Reference to Ludhiana, Punjab, India Abstract   PDF
Pawan Kumar, Kanchan
 
Vol 11 (2015) Online Travel Agent Service and Customer Satisfaction Based on Correlation Analysis:A Marketing Perspective in China Abstract   PDF
Mu Zhang, Zhuling Zhong, Jing Luo, Mingfang Zhu
 
Vol 62 (2019) Orientation management in organization as a tool to increase the employee productivity Abstract   PDF
Ali Hawas Alharbi, Fahad Hawas Alharbi, Khalifah Salman Almadhi, Ahmad Naif Alharbi, Riyadh Ismaeil Albader, ALmalki Mohammad Musallam, ALmayouf Abdulmajeed khalled
 
Vol 42 (2018) Participation of the Algerian Family Members in the Decision Process of Purchasing Food Products Abstract   PDF
Nadira BESSOUH, Djaoued OMAR BELKHIR, Fethi ARZI
 
Vol 14 (2015) Perceived Justice Initiatives and Customers’ Post-Complaint Satisfaction in the Fastfood Industry Abstract   PDF
Ateke, Brown Walter, Ogonu, Gibson Chituru, Ishmael, Elvis Chibunna
 
Vol 18 (2015) Performance Effects of Strategic Marketing Management in the Nigerian Telecoms Industry: Empirical Insight from Globacoms Ltd. Abstract   PDF
Amisu, Oluwatobi Adekunle, Otegbade Taiwo Olatunde, Shomade Salam Oluwatobi
 
Vol 62 (2019) Performance of Watermelon Marketing in Enugu State, Nigeria Abstract   PDF
Ikenna Charles Ukwuaba, Festus Ugwuoke Agbo, Eberechukwu Johnpaul Ihemezie
 
Vol 15 (2015) Personality and Irregular Buying Behavior: Adaptation and Validation of Core Self Evaluation Personality Trait Model in Consumer Impulsive and Compulsive Buying Behavior Abstract   PDF
Moin Ahmed Moon
 
Vol 37 (2017) Political Branding/Brand Personality and Voters’ Choice of Candidate: An Empirical Inquiry into 2015 Presidential Election in Nigeria Abstract   PDF
Achor Princewell Nwanganga, Nwachukwu Chima Peter, Udensi Mirian I
 
Vol 27 (2016) Portrayal of Women in National and International Advertisements in Pakistani Magazines: Why Need to Rethink Abstract   PDF
Syed Hassan Raza, Sana Noor
 
Vol 32 (2017) Practices of Retailing Marketing in Bangladesh: A Study on Rangpur City Abstract   PDF
Md. Ferdush Rahman, Arifa Parvin Kemi, Mst. Nishrat Zaman, Sharif Shariful, Md. Julfikar Ali
 
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