Browse Title Index

Issue Title
Vol 32 (2017) The Impact of Employee Satisfaction on Functional Quality Services at Chicken Inn Outlets in Harare, Zimbabwe Abstract   PDF
Douglas Chiguvi, Sihlobo Nyoni
Vol 33 (2017) The Impact of Brand Awareness on The consumers’ Purchase Intention Abstract   PDF
Zarlish Shahid
Vol 41 (2017) The Impact of Entrepreneurial Marketing Behavior on Customer Relationship Management: An Applied Study on Mobile Phone Customers in Egypt Abstract   PDF
Eman Abdelhamid hasnin
Vol 42 (2018) The Impact of Electronic Advertising on the Cereal Importers' Decision to Buy Abstract   PDF
Mohammad Reza Javadi, Ali Akhavan
Vol 42 (2018) The Impact of Television and Short Message Service Advertising on Customer Behaviour and Brand Attitude Abstract   PDF
Bahareh Hanjani, Ali Akhavan
Vol 43 (2018) The Impact of Employee Motivation on Customer Satisfaction in the Insurance Sector in Botswana Abstract   PDF
Douglas Chiguvi, Jairus T. Ndoma
Vol 46 (2018) The Impact of Customer Satisfaction and Loyalty on E-Marketing: Moderating Effect of Perceived Value Abstract   PDF
Ali Hawas Alharbi, Ibrahim Hassan Alhider
Vol 52 (2019) The Impact of Demographic Variables and Consumer Shopping Orientations on the Purchasing Preference for Different Product Categories in the Context of Online Grocery Shopping Abstract   PDF
Haseba Hamad, Martin Schmitz
Vol 56 (2019) The Impact of Social Media Marketing on Consumer Purchase Intention: Consumer Survey in Saudi Arabia Abstract   PDF
Esraa Alfeel, Zaid Ahmad Ansari
Vol 58 (2019) The Impact of Live Animals Exports and Its Implication to Leather and Leather Products Export in Ethiopia Abstract   PDF
Gebergziaher G. Gebremicael
Vol 19 (2016) The Implementation of Kredit Usaha Rakyat Granting on Market Traders Who Are the Customers of Bank Rakyat Indonesia in Tawangalun Banyuwangi Abstract   PDF
Sonny Leksono
Vol 41 (2017) The Implementation challenges of Public Procurement Act (ACT 663) faced by the Ejisu Government Hospital, Ghana Abstract   PDF
Eric Berko Aidoo
Vol 12 (2015) The Influential Factors of Strategic Thinking at the Organizational Level Abstract   PDF
Vol 14 (2015) The Influence of Islamic Work Ethics on Job Satisfaction and Organization Commitment Abstract   PDF
Muhammad Nouman Shafique
Vol 24 (2016) The Influence of Attitude on Online Buying Behaviour and Moderator Impact of Culture: A Study of Islamic Republic of Pakistan Youth Abstract   PDF
Ahmad Bilal Khilji
Vol 41 (2017) The Influence of 'Free' Marketing Websites on the Brand Equity from the Perspective of Major Manufacturing Entities Abstract   PDF
Diana "Moh'd Adnan" Homsi
Vol 42 (2018) The Influence of Corporate Image and E-Service Quality on E-Satisfaction and E-Loyalty of Shopee Application Users in Denpasar Abstract   PDF
Catur Permada, Ni Nyoman Kerti Yasa
Vol 46 (2018) The Influence of Visual Social Media, Online Customer Reviews, and Personal Communication on Young Adults’ Purchase Intention: A Mixed Methods View into Consumer Socialization Abstract   PDF
Jennifer Johnson Jorgensen, Rita Kean
Vol 46 (2018) The Influence of Usefulness, Easy of Use and Trust Using E-Commerce To User Behaviour (Case Study To Lazada.Com Consumers) Abstract   PDF
Triyani Budyastuti, Diah Iskandar
Vol 47 (2018) The Influence of Package Graphics and Colour Attributes On Consumers’ Buying Behaviour In Kenya Abstract   PDF
Betty Jepchirchir Kosgei, Jane Wanjira
Vol 60 (2019) The Influence of Ethnicity on Customers’ Choice of Banks: The Case of Selected Banks in Shashemene Town, Oromia, Ethiopia Abstract   PDF
Bewunetu Zewude
Vol 18 (2015) The Mediating Effect of Consumers’ Purchase Intention: A Perspective of Online Shopping Behavior among Generation Y Abstract   PDF
Lim Yi Jin, Abdullah Osman, Arman Hadi Abdul Manaf, Muhammad Safizal Abdullah
Vol 30 (2016) The Mediating Effects of Customer Equity Drivers on the Relationship between Perceived Brand Innovativeness and Customer Engagement Abstract   PDF
Allan Gueye Mane
Vol 37 (2017) The Mediating Effect of Individual Characteristics and Culture on Packaging and Consumer Purchase Decision. Evidence from Consumers of Cosmetics, Ghana Abstract   PDF
Stephen Oduro
Vol 46 (2018) The Moderating Effect of Brand Architecture on the Relationship Between Tangibility and Customer Loyalty Among Telephone Mobile Subscribers in Kenya Abstract   PDF
Metobo Joseline Kwamboka, Timothy Sulo, Michael Korir
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