Browse Title Index

Issue Title
Vol 3 (2014) Studying Brand Equity in Terms of Beliefs Shaping Consumers’ Attitudes on Advertising through Mobile Phones Abstract   PDF
Firoozeh Azizi, Hossein Askari Poor Geluyake, Alireza Bakhshizadeh
Vol 56 (2019) Targeting and Sustaining a Niche Market: A Case Study of Green Pod Chickpea Marketing in Ethiopia Abstract   PDF
Yidnekachew Wondimu Zewde
Vol 69 (2020) Targeting Sanitary Towel at Female Polytechnic Students: Exploring Television Advertising as an Intrusive Communication Tool Abstract   PDF
Vol 18 (2015) Taxonomy of Consumer Confusion and Word of Mouth Abstract   PDF
Salma Bibi Sajid Iqbal
Vol 19 (2016) Testing for Cointegration and Granger Causality: Evidence from Selected Indigenous Egg Markets in Kenya Abstract   PDF
Dennis O. Olila, Kenneth Wanjau, Kennedy Pambo, Evans L. Chimoita, Timothy Odipo
Vol 33 (2017) Testing Tea industry’s Economic Wellbeing in India Abstract   PDF
Sarbapriya Ray
Vol 19 (2016) The Analysis of Retail Store’s Attitudes towards Product Attributes of XYZ Brand of Paint and Its Competitors Abstract   PDF
R. Pujiyono, Ujang Sumarwan, Hartoyo .
Vol 56 (2019) The Analysis of Housewife Behavior in Dealing with Family Needs Because of Price Increase Abstract   PDF
Yuni Astuti, Christina Catur Widayati
Vol 59 (2019) The Attributes of The Bread Store. A Case Study @BreadtalkIndo Abstract   PDF
Arissetyanto Nugroho
Vol 28 (2016) The Colonial Coffee Compulsion Marketing Policies in Kilimanjaro Tanzania Abstract   PDF
Somo M.L. Seimu
Vol 17 (2015) The Conceptualization and Development of the Social Self Image / Brand Image Construct: A Confirmatory Data Analysis Approach Abstract   PDF
Ahmad Khaldi
Vol 50 (2018) The Determinants of Customers Attitude Toward Services of Ethiopian Electric Power Corporation: A Case of Addis Abeba, Ethiopia Abstract   PDF
Tesfaye Nigussie
Vol 39 (2017) The Difficulties Faced in Logistics: By Observed Methods Abstract   PDF
Sara Iftikhar
Vol 44 (2018) The Difference Between Television Ads with YouTube Toward Attitude and Its Influence on Consumer Buying Interest: A Case Study of Garnier Product Abstract   PDF
Heni Iswati
Vol 1 (2013) The Effect of Human Resource Management Practices on Organization's Performance Abstract
Ahmed Mohammed
Vol 5 (2014) The Effect of Advertising on Corporate Image: a Study of International Breweries Plc. Ilesa, Osun State, Nigeria Abstract   PDF
Adejumo, D. A., Ogungbade, D.R, Akinbode, J.O
Vol 18 (2015) The Effects of Advertising Spending and Event Sponsorship on Brand Equity in the Ethiopian Brewery Industry Abstract   PDF
Salelaw, Gashaw Tibebe
Vol 21 (2016) The Effect of Market Segmentation Strategy and Positioning on Customer and Its Impact on Customer Satisfaction on Sundanese Restaurant in Bandung City Abstract   PDF
Suparman Ali
Vol 27 (2016) The Effect of Quality of Service on Customers’ Loyalty to Financial Institutions: A Survey of Financial Institutions in Nyahururu Town, Kenya Abstract   PDF
Mary Wairimu Njuguna, Elizabeth N. Makokha, Gichuhi M. David
Vol 35 (2017) The Effects of Service Recovery Justice from Flight Delays on Value Perception and Satisfaction Abstract   PDF
Pape Alioune DIOP, Allan Gueye Manė
Vol 41 (2017) The Effect of Marketing System on Sales Volume of Mango Fruit: A Case of Selected Kebeles in Assosa Woreda, Benishangul Gumuz Regional State Abstract   PDF
Bezawit Lema Abera
Vol 41 (2017) The Effect of Service Quality on Customer Satisfaction: A Case Study on Selected Private Banks in Bahir Dar; Ethiopia Abstract   PDF
Nigist Kelemu
Vol 47 (2018) The Effects of Environmental Regulation, Cooperation and Green Innovation on Regional Green Growth Abstract   PDF
Qijun Xie, Wei Song, Hui Xia
Vol 49 (2018) The Effect of Technology Acceptance Model (TAM) Variable to Actual Usage through Behavioral Intention in Real Effort to Increase Internet Banking Usage in Indonesia Abstract   PDF
Amelia ., Ronald .
Vol 50 (2018) The Effect of Service Quality and Customer Satisfaction on Consumer Loyalty of Transjakarta Bus Abstract   PDF
Erna S. Imaningsih, Santi M. Fathonah
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