Vol 54 (2019)

Table of Contents

Articles

Journal coverpage PDF
Journal Editor
Drivers of Bank /Branch Switching Intentional Behaviour in Retail Banking: Evidence from Indian Banking Customers PDF
P.K. Agarwal 1-12
Farmers Market Participation Decision and Intensity of Participation in Butter and Cheese Marketing: The Case of Loma Woreda, Dawuro Zone Southern Ethiopia PDF
Betela Beyene 13-23
Satisfaction with Quality and Relevance of University Education: Views from Students of Selected Universities in Kenya PDF
Joseph K. Kirui 24-36
Innovation in Repackaging Can Change the Whole Perception on the Product PDF
Zoha Raza, Danish Ahmed Siddiqui 37-50
Developing Marketing and Advertising Strategies Through Disruption Philosophy PDF
N. Delener 51-56
Omnichannel Development within the Pakistani Fashion Retail PDF
Syed Muhammad Abbas Rizvi, Danish Ahmed Siddiqui 57-87
Sales Structure Strategy in Bumiputera Muda LLC 1967 General Insurance Branch Lampung, Indonesia PDF
M Yusuf S Barusman, Ferdinan . 88-96
Product Attractiveness and Consumers' Attitude Towards Made-In-Nigeria Textiles in South-South Zone of Nigeria. PDF
Etim, Glory Sunday 97-106
Measuring the relationship among Digital Marketing Expenditure and Profit of women luxury clothing Brands in Pakistan PDF
Sadaf Mustafa, Ayesha Fareed, Faryal Ikram 107-112


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ISSN 2422-8451

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