Browse Title Index

Issue Title
Vol 33 (2017) Testing Tea industry’s Economic Wellbeing in India Abstract   PDF
Sarbapriya Ray
Vol 19 (2016) The Analysis of Retail Store’s Attitudes towards Product Attributes of XYZ Brand of Paint and Its Competitors Abstract   PDF
R. Pujiyono, Ujang Sumarwan, Hartoyo .
Vol 56 (2019) The Analysis of Housewife Behavior in Dealing with Family Needs Because of Price Increase Abstract   PDF
Yuni Astuti, Christina Catur Widayati
Vol 59 (2019) The Attributes of The Bread Store. A Case Study @BreadtalkIndo Abstract   PDF
Arissetyanto Nugroho
Vol 28 (2016) The Colonial Coffee Compulsion Marketing Policies in Kilimanjaro Tanzania Abstract   PDF
Somo M.L. Seimu
Vol 17 (2015) The Conceptualization and Development of the Social Self Image / Brand Image Construct: A Confirmatory Data Analysis Approach Abstract   PDF
Ahmad Khaldi
Vol 72 (2020) The Contribution of Celebrity Endorsement to University student’s buying behavior in developing countries: A case study of Zimbabwean university students. Abstract   PDF
Jokomo Rutendo, Hong-Fe Lyu
Vol 50 (2018) The Determinants of Customers Attitude Toward Services of Ethiopian Electric Power Corporation: A Case of Addis Abeba, Ethiopia Abstract   PDF
Tesfaye Nigussie
Vol 39 (2017) The Difficulties Faced in Logistics: By Observed Methods Abstract   PDF
Sara Iftikhar
Vol 44 (2018) The Difference Between Television Ads with YouTube Toward Attitude and Its Influence on Consumer Buying Interest: A Case Study of Garnier Product Abstract   PDF
Heni Iswati
Vol 1 (2013) The Effect of Human Resource Management Practices on Organization's Performance Abstract
Ahmed Mohammed
Vol 5 (2014) The Effect of Advertising on Corporate Image: a Study of International Breweries Plc. Ilesa, Osun State, Nigeria Abstract   PDF
Adejumo, D. A., Ogungbade, D.R, Akinbode, J.O
Vol 18 (2015) The Effects of Advertising Spending and Event Sponsorship on Brand Equity in the Ethiopian Brewery Industry Abstract   PDF
Salelaw, Gashaw Tibebe
Vol 21 (2016) The Effect of Market Segmentation Strategy and Positioning on Customer and Its Impact on Customer Satisfaction on Sundanese Restaurant in Bandung City Abstract   PDF
Suparman Ali
Vol 27 (2016) The Effect of Quality of Service on Customers’ Loyalty to Financial Institutions: A Survey of Financial Institutions in Nyahururu Town, Kenya Abstract   PDF
Mary Wairimu Njuguna, Elizabeth N. Makokha, Gichuhi M. David
Vol 35 (2017) The Effects of Service Recovery Justice from Flight Delays on Value Perception and Satisfaction Abstract   PDF
Pape Alioune DIOP, Allan Gueye Manė
Vol 41 (2017) The Effect of Marketing System on Sales Volume of Mango Fruit: A Case of Selected Kebeles in Assosa Woreda, Benishangul Gumuz Regional State Abstract   PDF
Bezawit Lema Abera
Vol 41 (2017) The Effect of Service Quality on Customer Satisfaction: A Case Study on Selected Private Banks in Bahir Dar; Ethiopia Abstract   PDF
Nigist Kelemu
Vol 47 (2018) The Effects of Environmental Regulation, Cooperation and Green Innovation on Regional Green Growth Abstract   PDF
Qijun Xie, Wei Song, Hui Xia
Vol 49 (2018) The Effect of Technology Acceptance Model (TAM) Variable to Actual Usage through Behavioral Intention in Real Effort to Increase Internet Banking Usage in Indonesia Abstract   PDF
Amelia ., Ronald .
Vol 50 (2018) The Effect of Service Quality and Customer Satisfaction on Consumer Loyalty of Transjakarta Bus Abstract   PDF
Erna S. Imaningsih, Santi M. Fathonah
Vol 51 (2018) The Effect of Brand Images and Brand Preferences on Decision to Buy Collection Power School Equipment Products Abstract   PDF
Eny Rachmawati, Sudjilah .
Vol 53 (2019) The Effect of Customer Relationship Marketing on Customer Satisfaction: A Comparative Study on the Selected Resorts in the Southern Ethiopia Abstract   PDF
Lidetu Alemu Anjulo
Vol 53 (2019) The Effect of Corporate CSR on Customer Attitudes Abstract   PDF
Prita Prasetya
Vol 55 (2019) The Effect of Marketing Challenges on the Performance of Small and Medium Scale Enterprises: (A Case of Loka Abaya Woreda, Sidama Zone, SNNPRS, Ethiopia) Abstract   PDF
Mathewos Yure Dangisso
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