Browse Title Index

Issue Title
Vol 62 (2019) The Efficiency Level of E-Marketing Strategies and its Impact on the Enhancement of Hotel Establishments Position in Consumer Mind (Comparative study between the hotel establishments in Jordan and Saudi Arabia) Abstract   PDF
Mahmoud Abdel Muhsen Irsheid Alafeef
Vol 45 (2018) The Export Spillover Effects of Multi National Companies on Local Firms: A Study Conducted in Ethiopia Abstract   PDF
Mesfin Tesfaye
Vol 50 (2018) THE HOSPITALITY MARKETING COMMUNICATION ATTRIBUTE A Case Study @hrhbali (Hard Rock Hotel Bali) Abstract   PDF
Arissetyanto Nugroho
Vol 6 (2015) The Impact of Sales Encounters on Loyalty Brand TV Samsung in Tehran Abstract   PDF
Naser azad, Nastaran Rezaie
Vol 8 (2015) The Impact of Service Quality on Consumer Perceived Value in Medical Clinics Abstract   PDF
Kumaradeepan, Sivanenthira, S
Vol 8 (2015) The Impact of Augmented Reality on E-Commerce Abstract   PDF
Desti Kannaiah, R. Shanthi
Vol 11 (2015) The Impact of Demography upon the Employees’ Self-Esteem Abstract   PDF
Farooq Jan, Irfanullah Khan, Sattar Khan, Muhammad Riaz Khan, Naveed Saif
Vol 12 (2015) The Impact of Sales Promotion and Product Branding on Company Performance: “STATE LIFE” Insurance Industry of Pakistan Abstract   PDF
Muhammad Ibrar
Vol 12 (2015) The Impact of E-commerce on Organizational Performance: Applied study in Jordanian Insurance Companies Abstract   PDF
Nour Qtaishat
Sulaimon Adeola A., Ogunkoya Olufemi A., Lasisi Jubril O., Shobayo Peter B.
Vol 16 (2015) The Impact of Personal Characteristics on Consumer’s Purchase of Innovative Durable Electronics Products in Kano Metropolis Abstract   PDF
Bamidele A. Adepoju, Akinsola Folasade Joan
Vol 17 (2015) The Impact of Foreign Direct Investment on Economic Growth and Development (1980-2010) Abstract   PDF
M.D. Imobighe
Vol 21 (2016) The Impact of Marketing Intelligence on Innovation and Technological Entrepreneurship in Jordan Telecommunication Company ( Empirical Study ) Abstract   PDF
Ali Falah al-zoubi
Vol 22 (2016) The Impact of Sales Promotion on Brand Equity: The Case of Brewery Industry Abstract   PDF
Salelaw, Gashaw Tibebe, Amanpreet Singh
Vol 23 (2016) The Impact of Fast Fashion Elements on Female Consumer Buying Behavior ( A Study Case of H&M Grand Indonesia Shopping Town) Abstract   PDF
Filda Rahmiati
Vol 26 (2016) The Impact of Celebrity Endorsement on Consumer Buying Behavior Abstract   PDF
Humaira Mansoor Malik
Vol 30 (2016) The Impact of Product Quality and Price on Customer Satisfaction with the Mediator of Customer Value Abstract   PDF
Ismail Razak, Nazief Nirwanto, Boge Triatmanto
Vol 32 (2017) The Impact of Employee Satisfaction on Functional Quality Services at Chicken Inn Outlets in Harare, Zimbabwe Abstract   PDF
Douglas Chiguvi, Sihlobo Nyoni
Vol 33 (2017) The Impact of Brand Awareness on The consumers’ Purchase Intention Abstract   PDF
Zarlish Shahid
Vol 41 (2017) The Impact of Entrepreneurial Marketing Behavior on Customer Relationship Management: An Applied Study on Mobile Phone Customers in Egypt Abstract   PDF
Eman Abdelhamid hasnin
Vol 42 (2018) The Impact of Electronic Advertising on the Cereal Importers' Decision to Buy Abstract   PDF
Mohammad Reza Javadi, Ali Akhavan
Vol 42 (2018) The Impact of Television and Short Message Service Advertising on Customer Behaviour and Brand Attitude Abstract   PDF
Bahareh Hanjani, Ali Akhavan
Vol 43 (2018) The Impact of Employee Motivation on Customer Satisfaction in the Insurance Sector in Botswana Abstract   PDF
Douglas Chiguvi, Jairus T. Ndoma
Vol 46 (2018) The Impact of Customer Satisfaction and Loyalty on E-Marketing: Moderating Effect of Perceived Value Abstract   PDF
Ali Hawas Alharbi, Ibrahim Hassan Alhider
Vol 52 (2019) The Impact of Demographic Variables and Consumer Shopping Orientations on the Purchasing Preference for Different Product Categories in the Context of Online Grocery Shopping Abstract   PDF
Haseba Hamad, Martin Schmitz
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