Browse Title Index


 
Issue Title
 
Vol 37 (2017) Political Branding/Brand Personality and Voters’ Choice of Candidate: An Empirical Inquiry into 2015 Presidential Election in Nigeria Abstract   PDF
Achor Princewell Nwanganga, Nwachukwu Chima Peter, Udensi Mirian I
 
Vol 94 (2025) Political Branding In Campaign Commercials In The 2023 Governorship Elections In Rivers State, Nigeria Abstract   PDF
Kasarachi Hayford Innocent, Success Michael
 
Vol 27 (2016) Portrayal of Women in National and International Advertisements in Pakistani Magazines: Why Need to Rethink Abstract   PDF
Syed Hassan Raza, Sana Noor
 
Vol 32 (2017) Practices of Retailing Marketing in Bangladesh: A Study on Rangpur City Abstract   PDF
Md. Ferdush Rahman, Arifa Parvin Kemi, Mst. Nishrat Zaman, Sharif Shariful, Md. Julfikar Ali
 
Vol 17 (2015) Presenting a Casual Model in Organizational Citizenship Behavior using Structural Equition Model Abstract   PDF
Ali Faez, Masoud Lajevardi
 
Vol 25 (2016) Primary Producers’ Cooperative as Marketing Strategy to Increase Income of Small Scale Farmers: A Case Study on Potato Seed Tuber Jeldu District of West Shewa Zone of Oromia, Ethiopia Abstract   PDF
Getachew Biru
 
Vol 26 (2016) Procedural Justice Complaints Resolution Strategies and Customer Satisfaction in Kenya’s Insurance Industry Abstract   PDF
Chepkwony Joel
 
Vol 54 (2019) Product Attractiveness and Consumers' Attitude Towards Made-In-Nigeria Textiles in South-South Zone of Nigeria. Abstract   PDF
Etim, Glory Sunday
 
Vol 59 (2019) Production and Marketing Trends of Soy Bean in Ethiopia 2001-2017 Abstract   PDF
Gebre-Egziabher Fentahun
 
Vol 67 (2020) Production and Marketing Constraints of Cotton Under Smallholders: The Case of Arbaminch Zuria District, Southern Ethiopia Abstract   PDF
Getinet Belay
 
Vol 68 (2020) Production and Marketing of Agricultural Crops in Rural Areas of Madhya Pradesh Abstract   PDF
Rajendra K. Nagesh
 
Vol 58 (2019) Profitability and Marketing Efficiency of Smoked Fish: An Empirical Evidence from Ondo State, Nigeria Abstract   PDF
Taiwo Adedeji, Foluso Osundare, Abiodun Ajiboye
 
Vol 16 (2015) Promotion-Focused Inclinations and University Academic Staff Patronage of Deposit Money Banks in Rivers State Abstract   PDF
Nwulu, Chinyere Stella, Asiegbu, Ikechukwu
 
Vol 94 (2025) PROPOSED WORKING HOURS: 90 HOURS PER WEEK AND ITS FEASIBILITY IN INDIA IN THE CONTEXT OF GEOGRAPHICAL, LITERACY, SOCIAL, CULTURAL, TRADITIONAL, AND LIVING STANDARDS Abstract   PDF
Badiuzzaman .
 
Vol 73 (2020) Purchase Decision Model: Price Analysis and Brand Awareness Towards Repurchase Interest Abstract   PDF
Khilyatin Ikhsani
 
Vol 24 (2016) Quality of the performance of the research centers and their role in serving the community / a survey of the research centers at the University of Baghdad Abstract   PDF
Wesal Abdullah Hussein
 
Vol 81 (2021) Radio Political Advertising in Nigeria: Influence on Electorates Acceptance of Political Parties Candidates Abstract   PDF
Okezie, Kristopher O, Abugu James O
 
Vol 61 (2019) Recognizing the Islamic Banking Consumer Behaviour from the Perspective of Product Knowledge, Brand Awareness and Attitude Abstract   PDF
Dudi Permana
 
Vol 13 (2015) Regulatory Activities of National Agency for Food, Drug Administration and Control (NAFDAC) and Compliant Buying Decision Of Low and Medium Income Earners in South-East, Nigeria: The Packaged Water Context Abstract   PDF
Asiegbu, Ikechukwu F., Ogbuji, Chinedu N.
 
Vol 7 (2015) Relationship between Satisfaction, Attitude and Performance: A Case Study of MCB Bank Ltd. Abstract   PDF
AbdulGhafoor Awan
 
Vol 14 (2015) Relationship between Customer Satisfaction and Customer Loyalty on Mobile Network Users Abstract   PDF
Edward Markwei Martey
 
Vol 17 (2015) Relationship between Marketing Strategies and Firms’ Financial Performance in Food Producers Sector of Pakistan Abstract   PDF
Muhammad Waseem Ur Rehman, Talha Shaikh, Muhammad Shadab Abdul Sattar
 
Vol 46 (2018) Relationship of Demographic Factors and Impulse Buying Behavior of Customers in Pakistan Abstract   PDF
Zaeema Asrar Mohiuddin
 
Vol 72 (2020) Relationship Marketing and Switching Behavioural Intention Among the Customers of Deposit Money Banks in Nigeria Abstract   PDF
Esiti, Blankson Governor, Adeola A. Ayodele
 
Vol 63 (2019) Repairing Individual Trust in Organizational Setting: The Mediating and Moderating Role of Benevolence and Competence Based Abstract   PDF
Helen Agbornso Ashu, Olayemi Hafeez Rufai, Angwi Tassang, Annabelle Gadabu, Basiru Ibrahim, Adebayo Olufemi David, Victoria Omoladun Oludu, Richard Oluwole Alademomi
 
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