Browse Title Index

Issue Title
Vol 26 (2016) The Role of Mobile Phones in Marketing Nile Perch Fish: A Case Study of Homa Bay County, Kenya Abstract   PDF
Ojala Daphen Otieno
Vol 30 (2016) The Role of Marketing Knowledge Management in Encouraging Small Entrepreneurial Enterprises in (Exploratory Study in the City of Amman). Jordan Abstract   PDF
Ali Falah al-zoubi, Awatif Younis
Vol 40 (2017) The Role of Marketing Strategy for Sales Volume: A Case Study on Ethiopian Textile Firms, Ethiopia Abstract   PDF
Nigist Kelemu
Vol 22 (2016) The Sensorial Marketing Methods Employed by the UK Fashion Retail Industry Abstract   PDF
Muhammad Sajid Saeed, Mahsan Mubarak Alsiari, Iffat Batool
Vol 8 (2015) The Skills in Demand: A Case of Chamba District in Himachal Padesh Abstract   PDF
Kumar Yogesh
Vol 18 (2015) The Study Influence Web Advertisement on Consumer Behavior of Educational Sector at Timergara District Dir Lower Khyber Pakhtunkhwa Pakistan Abstract   PDF
Qismat Ullah Khan
Vol 50 (2018) Touched by vision and emotion: advancing the understanding of the endowment effect Abstract   PDF
Cathrine V. Jansson-Boyd, Dhruvi Patel
Vol 8 (2015) Traditional Chicken Production System and Marketing in Ethiopia: A review Abstract   PDF
Aleme Asresie, Mitiku Eshetu
Vol 46 (2018) Traditional Vs Smart Electricity Metering Systems: A Brief Overview Abstract   PDF
Samuel Bimenyimana, Godwin Norense Osarumwense Asemota
Vol 26 (2016) Transformation of Retail Shopping Preferences Among the Customers of Sylhet City: A Survey Study Abstract   PDF
Abu Sadat Mohammed Sayem
Vol 14 (2015) Typology of online shoppers in India: An empirical study in Uttar Pradesh Abstract   PDF
Ram Komal Prasad Milind K. Gautam
Vol 22 (2016) Understanding Decision Making of Consumers through Advertising Strategy and Integrated Marketing Abstract   PDF
Bandar Khalaf Alharthey
Vol 25 (2016) Understanding the Attachment Styles, Customer Relational Preferences and Repurchase Intentions Abstract   PDF
Haseeb Akhtar
Vol 1 (2013) Usage of Information Communication Technology and Its Effect on Customer Loyalty. The Study Of Banking Industries In Jaffna Srilanka. (A Comparative Study Of State Banks & Private Banks) Abstract   PDF
Vol 49 (2018) Use of E-Learning to Market Islamic Service Abstract   PDF
Nozha Erragcha
Vol 3 (2014) Users’ Perceptions of Service Quality in Murtala Muhammed International Airport (Mmia), Lagos, Nigeria Abstract   PDF
Thomas Kolawole OJO
Vol 34 (2017) Using a Marketing Faculty Blog as an Image Differentiator and Learning Resource to Enhance MBA Student Engagement and Loyalty Abstract   PDF
Art T. Weinstein, Donovan A. McFarlane
Vol 4 (2014) Using Choice Experiments to Understand Visitors Preferences for the Man-Made Lake Ecotourism Services in Terengganu, Malaysia Abstract   PDF
Wan Nur Hidayah Wan Muhamad, Alias Radam, Mohd Rusli Yacob
Vol 6 (2015) Value Addition and Spatial Co-Integration Analysis of Shrimp in Some Selected Areas of Bangladesh Abstract   PDF
Md. Imran Omar, Md. Farid Dewan, Mohammad Shamsul Hoq, Umme Aymon Janifa
Vol 8 (2015) Valuing Community Based Forest Landscapes Restoration: Bivariate Probit Analysis for Degraded Forest Lands in North Western Ethiopia Abstract   PDF
Yalfal Temesgen
Vol 18 (2015) Visual Merchandising: Does it Matter for Your Brands? Abstract   PDF
Umar Niazi
Vol 55 (2019) Wheat Production, Marketing and Consumption in Ethiopia Abstract   PDF
Regasa Dibaba
Vol 28 (2016) Why Customers Switch the Service Provider? A Critical Issue Abstract   PDF
Masoud lajevardi
Vol 25 (2016) Wood Furniture Value Chain Analysis:The Case of Small and Medium Scale Wood Manufacturing Industries in Wolaita Sodo, Ethiopia Abstract   PDF
Alula Tafesse
Vol 18 (2015) ‘Impact of Consumer Self Concept and Consumer Life Style on Luxury Goods Purchases’: “A Case of Females in Karachi Abstract   PDF
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