Browse Title Index


 
Issue Title
 
Vol 21 (2016) The Effect of Market Segmentation Strategy and Positioning on Customer and Its Impact on Customer Satisfaction on Sundanese Restaurant in Bandung City Abstract   PDF
Suparman Ali
 
Vol 27 (2016) The Effect of Quality of Service on Customers’ Loyalty to Financial Institutions: A Survey of Financial Institutions in Nyahururu Town, Kenya Abstract   PDF
Mary Wairimu Njuguna, Elizabeth N. Makokha, Gichuhi M. David
 
Vol 35 (2017) The Effects of Service Recovery Justice from Flight Delays on Value Perception and Satisfaction Abstract   PDF
Pape Alioune DIOP, Allan Gueye Manė
 
Vol 41 (2017) The Effect of Marketing System on Sales Volume of Mango Fruit: A Case of Selected Kebeles in Assosa Woreda, Benishangul Gumuz Regional State Abstract   PDF
Bezawit Lema Abera
 
Vol 41 (2017) The Effect of Service Quality on Customer Satisfaction: A Case Study on Selected Private Banks in Bahir Dar; Ethiopia Abstract   PDF
Nigist Kelemu
 
Vol 47 (2018) The Effects of Environmental Regulation, Cooperation and Green Innovation on Regional Green Growth Abstract   PDF
Qijun Xie, Wei Song, Hui Xia
 
Vol 49 (2018) The Effect of Technology Acceptance Model (TAM) Variable to Actual Usage through Behavioral Intention in Real Effort to Increase Internet Banking Usage in Indonesia Abstract   PDF
Amelia ., Ronald .
 
Vol 50 (2018) The Effect of Service Quality and Customer Satisfaction on Consumer Loyalty of Transjakarta Bus Abstract   PDF
Erna S. Imaningsih, Santi M. Fathonah
 
Vol 51 (2018) The Effect of Brand Images and Brand Preferences on Decision to Buy Collection Power School Equipment Products Abstract   PDF
Eny Rachmawati, Sudjilah .
 
Vol 53 (2019) The Effect of Customer Relationship Marketing on Customer Satisfaction: A Comparative Study on the Selected Resorts in the Southern Ethiopia Abstract   PDF
Lidetu Alemu Anjulo
 
Vol 53 (2019) The Effect of Corporate CSR on Customer Attitudes Abstract   PDF
Prita Prasetya
 
Vol 55 (2019) The Effect of Marketing Challenges on the Performance of Small and Medium Scale Enterprises: (A Case of Loka Abaya Woreda, Sidama Zone, SNNPRS, Ethiopia) Abstract   PDF
Mathewos Yure Dangisso
 
Vol 55 (2019) THE EFFECT OF GREEN PERCEIVED QUALITY, GREEN PERCEIVED RISK ON GREEN SATISFACTION AND GREEN TRUST ON THE BODY SHOP PRODUCT Abstract   PDF
Erna S. Imaningsih
 
Vol 58 (2019) The Effect of Service Quality on Customer Satisfaction: A Case Study of Commercial Bank of Ethiopia Adama City Abstract   PDF
Alemu Getahun
 
Vol 60 (2019) The Effect of Visual Merchandising, Sales Promotion and Positive Emotion of Consumers on Impulse Buying Behavior Abstract   PDF
Christina Catur Widayati, Hapzi Ali, Dudi Permana, Muklis Riyadi
 
Vol 60 (2019) The Effect of Visual Merchandising, Sales Promotion and Positive Emotion of Consumers on Impulse Buying Behavior Abstract   PDF
Christina Catur Widayati, Hapzi Ali, Dudi Permana, Muklis Riyadi
 
Vol 61 (2019) The Effect of Internal Marketing Elements on Organizational Commitment of Health Workers (A Case of Ethiopia) Abstract   PDF
Yilma Geletu
 
Vol 63 (2019) The Effect of Internal Marketing on Employee Job Satisfaction of Lion International Bank Abstract   PDF
Yonatan Zegeye Worede
 
Vol 65 (2020) The Effects of Packaging on Customer Purchasing Decision. (Melcom Ghana Limited) Abstract   PDF
Boadi Frederick Mensah, Sijing Chen, Huamin Hu
 
Vol 67 (2020) The Effect of Celebrity Endorsement, Electronic Word of Mouth, and Customer Satisfaction to Purchasing Decision Abstract   PDF
Lenny C. Nawangsari, Christina Catur Widayati, Aris Edo Crazy
 
Vol 73 (2020) The Effect of Consumer Self-Brand Connection on Willingness to Buy Luxury Brand Counterfeit Abstract   PDF
Khalima Hema Suya
 
Vol 62 (2019) The Efficiency Level of E-Marketing Strategies and its Impact on the Enhancement of Hotel Establishments Position in Consumer Mind (Comparative study between the hotel establishments in Jordan and Saudi Arabia) Abstract   PDF
Mahmoud Abdel Muhsen Irsheid Alafeef
 
Vol 45 (2018) The Export Spillover Effects of Multi National Companies on Local Firms: A Study Conducted in Ethiopia Abstract   PDF
Mesfin Tesfaye
 
Vol 50 (2018) THE HOSPITALITY MARKETING COMMUNICATION ATTRIBUTE A Case Study @hrhbali (Hard Rock Hotel Bali) Abstract   PDF
Arissetyanto Nugroho
 
Vol 6 (2015) The Impact of Sales Encounters on Loyalty Brand TV Samsung in Tehran Abstract   PDF
Naser azad, Nastaran Rezaie
 
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