Browse Title Index


 
Issue Title
 
Vol 53 (2019) The Effect of Corporate CSR on Customer Attitudes Abstract   PDF
Prita Prasetya
 
Vol 55 (2019) The Effect of Marketing Challenges on the Performance of Small and Medium Scale Enterprises: (A Case of Loka Abaya Woreda, Sidama Zone, SNNPRS, Ethiopia) Abstract   PDF
Mathewos Yure Dangisso
 
Vol 55 (2019) THE EFFECT OF GREEN PERCEIVED QUALITY, GREEN PERCEIVED RISK ON GREEN SATISFACTION AND GREEN TRUST ON THE BODY SHOP PRODUCT Abstract   PDF
Erna S. Imaningsih
 
Vol 58 (2019) The Effect of Service Quality on Customer Satisfaction: A Case Study of Commercial Bank of Ethiopia Adama City Abstract   PDF
Alemu Getahun
 
Vol 60 (2019) The Effect of Visual Merchandising, Sales Promotion and Positive Emotion of Consumers on Impulse Buying Behavior Abstract   PDF
Christina Catur Widayati, Hapzi Ali, Dudi Permana, Muklis Riyadi
 
Vol 60 (2019) The Effect of Visual Merchandising, Sales Promotion and Positive Emotion of Consumers on Impulse Buying Behavior Abstract   PDF
Christina Catur Widayati, Hapzi Ali, Dudi Permana, Muklis Riyadi
 
Vol 61 (2019) The Effect of Internal Marketing Elements on Organizational Commitment of Health Workers (A Case of Ethiopia) Abstract   PDF
Yilma Geletu
 
Vol 63 (2019) The Effect of Internal Marketing on Employee Job Satisfaction of Lion International Bank Abstract   PDF
Yonatan Zegeye Worede
 
Vol 65 (2020) The Effects of Packaging on Customer Purchasing Decision. (Melcom Ghana Limited) Abstract   PDF
Boadi Frederick Mensah, Sijing Chen, Huamin Hu
 
Vol 67 (2020) The Effect of Celebrity Endorsement, Electronic Word of Mouth, and Customer Satisfaction to Purchasing Decision Abstract   PDF
Lenny C. Nawangsari, Christina Catur Widayati, Aris Edo Crazy
 
Vol 73 (2020) The Effect of Consumer Self-Brand Connection on Willingness to Buy Luxury Brand Counterfeit Abstract   PDF
Khalima Hema Suya
 
Vol 78 (2021) The Effect of Brand Equity on Consumer Purchase Decision: The Case of Cell Phone in Ethiopia Abstract   PDF
Bezayit Melese Feyisa
 
Vol 80 (2021) The Effects of Psychological Distance on Sport Consumers’ Purchase Intentions Abstract   PDF
Geumchan Hwang
 
Vol 82 (2021) The Effect of E-Service Quality on Online Customer Satisfaction in Nigeria: A Study of Deposit Money Banks Abstract   PDF
Osagie Leslie Uwabor, Okoroafor Chimaeze, Ezenta, Ogemdi Nneoma
 
Vol 85 (2022) The Effect of Product Quality and Service Quality on Purchase Decisions Through Word of Mouth at PT Hosana Inti Branch Malang Abstract   PDF
Suginto ., Bambang Supriadi, Harianto Respati
 
Vol 88 (2023) The Effect of Service Quality on Customer Satisfaction towards ADSL Broadband Internet Service Provided by Ethiotelecom with Reference to Small and Medium Enterprise (SME) Subscribers in Hawassa City, Ethiopia Abstract   PDF
Birhanu Bekele Kumsa
 
Vol 90 (2023) The effect of print product presentation on consumer’s responses through mental imagery Abstract   PDF
Sabrine Bouallègue, Manel Khedher, Abderrazak Gharbi
 
Vol 93 (2024) The Effect of Tourism Service Marketing Mix on Tourist destination loyalty: The Mediating Role of Perceived Destination’s Market Competitiveness in Ethiopia Abstract   PDF
Getie Andualem Imiru
 
Vol 62 (2019) The Efficiency Level of E-Marketing Strategies and its Impact on the Enhancement of Hotel Establishments Position in Consumer Mind (Comparative study between the hotel establishments in Jordan and Saudi Arabia) Abstract   PDF
Mahmoud Abdel Muhsen Irsheid Alafeef
 
Vol 45 (2018) The Export Spillover Effects of Multi National Companies on Local Firms: A Study Conducted in Ethiopia Abstract   PDF
Mesfin Tesfaye
 
Vol 50 (2018) THE HOSPITALITY MARKETING COMMUNICATION ATTRIBUTE A Case Study @hrhbali (Hard Rock Hotel Bali) Abstract   PDF
Arissetyanto Nugroho
 
Vol 6 (2015) The Impact of Sales Encounters on Loyalty Brand TV Samsung in Tehran Abstract   PDF
Naser azad, Nastaran Rezaie
 
Vol 8 (2015) The Impact of Service Quality on Consumer Perceived Value in Medical Clinics Abstract   PDF
Kumaradeepan, Sivanenthira, S
 
Vol 8 (2015) The Impact of Augmented Reality on E-Commerce Abstract   PDF
Desti Kannaiah, R. Shanthi
 
Vol 11 (2015) The Impact of Demography upon the Employees’ Self-Esteem Abstract   PDF
Farooq Jan, Irfanullah Khan, Sattar Khan, Muhammad Riaz Khan, Naveed Saif
 
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