Browse Title Index


 
Issue Title
 
Vol 68 (2020) The Impact of Digital Media Advertising on Consumer Behavior Intention: The Moderating Role of Brand Trust Abstract   PDF
Assia Enehasse
 
Vol 69 (2020) The Impact of Coronavirus (COVID-19) on E-commerce and Customer Spending Pattern in South Korea – e-Market Trends, Forecasts and Statistics Abstract   PDF
Kim Tae-Hwan, Jeoung, So Yeon
 
Vol 72 (2020) The Impact of Service Quality on Customer Satisfaction in Commercial Bank of Ethiopia, Mekelle Branch Abstract   PDF
Mebrahtom Abebe Gebrehiwot
 
Vol 76 (2021) The Impact of Customer Engagement in Online Reviews on the Credibility of Shopping Sites and Customer Purchase Intentions Abstract   PDF
Geumchan Hwang, Jinhee Yoo
 
Vol 80 (2021) The Impact of Relationship Marketing on Customer Loyalty in Banking Industry, the Case of Commercial Bank Branches in Dessie Town Abstract   PDF
Fuad Beshir
 
Vol 81 (2021) The impact of artificial intelligence on business: benefits and ethical challenges on customer level Abstract   PDF
Fadwa Bezzazi, Dongsheng Li, Zhantian Bi
 
Vol 85 (2022) The Impact of Brand Image on Customer Loyalty: An Applied Study in Istanbul Abstract   PDF
Lalla Fatima Diallo
 
Vol 87 (2022) The Impact of Advertising Medium on Consumer Brand Preference for beverages in Osun State, Nigeria Abstract   PDF
Buari, R. O., Salaudeen, S.O, Emmanuel, T.
 
Vol 88 (2023) The impact of emotions on consumer behaviour: Exploring gender differences Abstract   PDF
Sarwar Khawaja, Tayyaba Zia, Katarina Sokić, Fayyaz Hussain Qureshi
 
Vol 91 (2023) The Impact of E-Marketing on Enrollment in Postgraduate Programs in Yemeni Universities: A Case Study at Amran University Abstract   PDF
Fayez N. Mugahed
 
Vol 92 (2024) The Impact of Marketing Strategy on Business Performance: Case Study of a Fast Moving Consumer Goods Company Abstract   PDF
Charles Sakavumbi Ndandula, Bupe Getrude Mwanza
 
Vol 93 (2024) The Impact of Usability, Security, and Service Quality on User Satisfaction and Experience in Digital Platforms: A Correlation Study Abstract   PDF
Md. Habjul Alam Lemon, Muslima khannam Nilu, Syed Zabid Hossain, Ritesh Karmaker
 
Vol 94 (2025) The Impact of Environmental Knowledge, Attitudes, and Trust in Sustainability Claims on Consumer Purchase Intentions for Eco-Friendly Products Abstract   PDF
Bukola B. Oluwade, Ashagre A. Yigletu
 
Vol 19 (2016) The Implementation of Kredit Usaha Rakyat Granting on Market Traders Who Are the Customers of Bank Rakyat Indonesia in Tawangalun Banyuwangi Abstract   PDF
Sonny Leksono
 
Vol 41 (2017) The Implementation challenges of Public Procurement Act (ACT 663) faced by the Ejisu Government Hospital, Ghana Abstract   PDF
Eric Berko Aidoo
 
Vol 87 (2022) The Importance of Decision Tree Analysis on Strategic Management Practice: Evidence from Retail Industries in US Abstract   PDF
Mojibola Bamidele-Sadiq, Oluwasegun Popoola, Gold Olamide Lawal, Temitope Olubunmi Awodiji
 
Vol 63 (2019) The Increasing Consumer Interest in Buying Through Electronic and Endorsement Advertising Media in Tangerang City Sport Mall Shop Abstract   PDF
Ismayudin Yuliyzar
 
Vol 12 (2015) The Influential Factors of Strategic Thinking at the Organizational Level Abstract   PDF
SAHAR RAHNAMA, AMAN ALLAH RAHPEYMA
 
Vol 14 (2015) The Influence of Islamic Work Ethics on Job Satisfaction and Organization Commitment Abstract   PDF
Muhammad Nouman Shafique
 
Vol 24 (2016) The Influence of Attitude on Online Buying Behaviour and Moderator Impact of Culture: A Study of Islamic Republic of Pakistan Youth Abstract   PDF
Ahmad Bilal Khilji
 
Vol 41 (2017) The Influence of 'Free' Marketing Websites on the Brand Equity from the Perspective of Major Manufacturing Entities Abstract   PDF
Diana "Moh'd Adnan" Homsi
 
Vol 42 (2018) The Influence of Corporate Image and E-Service Quality on E-Satisfaction and E-Loyalty of Shopee Application Users in Denpasar Abstract   PDF
Catur Permada, Ni Nyoman Kerti Yasa
 
Vol 46 (2018) The Influence of Visual Social Media, Online Customer Reviews, and Personal Communication on Young Adults’ Purchase Intention: A Mixed Methods View into Consumer Socialization Abstract   PDF
Jennifer Johnson Jorgensen, Rita Kean
 
Vol 46 (2018) The Influence of Usefulness, Easy of Use and Trust Using E-Commerce To User Behaviour (Case Study To Lazada.Com Consumers) Abstract   PDF
Triyani Budyastuti, Diah Iskandar
 
Vol 47 (2018) The Influence of Package Graphics and Colour Attributes On Consumers’ Buying Behaviour In Kenya Abstract   PDF
Betty Jepchirchir Kosgei, Jane Wanjira
 
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