Table of Contents
Articles
Journal coverpage | |
Journal Editor |
Ethical Perspectives of Neuromarketing – A Qualitative Analysis | |
Dipayan Chowdhury, Pratap Chandra Mandal | 1-14 |
Role of Hunger Marketing, Brand Image, and Price for Enhancing Purchase Intention | |
Ayu Faridah, Erna Sofriana Imaningsih | 15-23 |
The Discourse on Coffee Processing and Marketing in Limmu Awraja Southwestern Ethiopia in the Twentieth Century | |
Dagm Alemayehu Tegegn | 24-31 |
The Impact of E-Marketing on Enrollment in Postgraduate Programs in Yemeni Universities: A Case Study at Amran University | |
Fayez N. Mugahed | 32-52 |
The Joint Effect of Perceived Service Quality, Demographic Characteristics and Customer Satisfaction On Loyalty Among Passengers of Railway Transport Services in Kenya | |
Amos King’ola, Francis Kibera, Raymond Musyoka | 53-60 |
Advertisements on TV or Online: Which makes customers more likely to buy? With the mediating role of length of the video | |
M. S. Ishar Ali, T. Baskar | 61-69 |
Paper submission email: JMCR@iiste.org
ISSN 2422-8451
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