The impact of artificial intelligence on business: benefits and ethical challenges on customer level

Abstract

Artificial intelligence is nowadays transforming the industries all around the world. Many businesses are confused whether investing in that new technology and taking a part of this race or taking the risk of losing a competitive advantage in the market. According to data, artificial intelligence AI will lead to an estimated $15.7 trillion, which is 26% increase in global GDP by 2030. This study shows the impact of AI on businesses especially the benefits and ethical challenges by analyzing data collected from a sample of more than 100 random people.
Keywords: Artificial Intelligence, business, consumer behavior, marketing strategy, AI investment, ethics

DOI: 10.7176/JMCR/81-06

Publication date:August 31^st 2021