Vol 81 (2021)

Table of Contents


Journal coverpage PDF
Journal Editor
Impact of Consumer Attitude and Online Video Advert Characteristics on Consumer Purchase Decision in Nuremberg Germany PDF
Mohammed Gamal Hussein Ali, YANG Lianfen 1-13
The Role of Consumer-based Fashion Equity in Developing Loyalty to Luxury Fashion Products in France PDF
Caroline Le Bon 14-23
Overview of the CRM Market in Tunisia PDF
Mohamed amine BOURAOUI 24-29
Reviewing the Relevance of SWOT Analysis Model on Social Media Marketing Strategy Design Framework PDF
Dare Oluwatobi Adekoya 30-39
Radio Political Advertising in Nigeria: Influence on Electorates Acceptance of Political Parties Candidates PDF
Okezie, Kristopher O, Abugu James O 40-50
The impact of artificial intelligence on business: benefits and ethical challenges on customer level PDF
Fadwa Bezzazi, Dongsheng Li, Zhantian Bi 51-57

Paper submission email: JMCR@iiste.org

ISSN 2422-8451

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