Table of Contents
Articles
| Journal coverpage | |
| Journal Editor |
| Impact of Consumer Attitude and Online Video Advert Characteristics on Consumer Purchase Decision in Nuremberg Germany | |
| Mohammed Gamal Hussein Ali, YANG Lianfen | 1-13 |
| The Role of Consumer-based Fashion Equity in Developing Loyalty to Luxury Fashion Products in France | |
| Caroline Le Bon | 14-23 |
| Overview of the CRM Market in Tunisia | |
| Mohamed amine BOURAOUI | 24-29 |
| Reviewing the Relevance of SWOT Analysis Model on Social Media Marketing Strategy Design Framework | |
| Dare Oluwatobi Adekoya | 30-39 |
| Radio Political Advertising in Nigeria: Influence on Electorates Acceptance of Political Parties Candidates | |
| Okezie, Kristopher O, Abugu James O | 40-50 |
| The impact of artificial intelligence on business: benefits and ethical challenges on customer level | |
| Fadwa Bezzazi, Dongsheng Li, Zhantian Bi | 51-57 |
Paper submission email: JMCR@iiste.org
ISSN 2422-8451
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