Issue | Title | |
Vol 81 (2021) | The Role of Consumer-based Fashion Equity in Developing Loyalty to Luxury Fashion Products in France | Abstract PDF |
Caroline Le Bon | ||
Vol 83 (2021) | The Role of Multi-Sensory Experience Toward Perceived Medical Service Quality: A Research at Vietnam Public Hospital | Abstract PDF |
Huyen Pham Thi, Nhi Tran Que, Long La Gia, Doan Ha My, Vu Tien Duc | ||
Vol 87 (2022) | The Role and Importance of Online Advertising in Shaping Malaysian Consumer Behaviour During the COVID-19 Pandemic | Abstract PDF |
GANAKRISHNAN GOPALAKRISHNAN, MANIMEGALAI GOPALAKRISHNAN | ||
Vol 22 (2016) | The Sensorial Marketing Methods Employed by the UK Fashion Retail Industry | Abstract PDF |
Muhammad Sajid Saeed, Mahsan Mubarak Alsiari, Iffat Batool | ||
Vol 8 (2015) | The Skills in Demand: A Case of Chamba District in Himachal Padesh | Abstract PDF |
Kumar Yogesh | ||
Vol 18 (2015) | The Study Influence Web Advertisement on Consumer Behavior of Educational Sector at Timergara District Dir Lower Khyber Pakhtunkhwa Pakistan | Abstract PDF |
Qismat Ullah Khan | ||
Vol 88 (2023) | The Variances of Consumers’ Materialistic Personality Traits and Reduced Consumption Behavior Among Demographics in Egypt | Abstract PDF |
Passent Ibrahim Tantawi | ||
Vol 50 (2018) | Touched by vision and emotion: advancing the understanding of the endowment effect | Abstract PDF |
Cathrine V. Jansson-Boyd, Dhruvi Patel | ||
Vol 67 (2020) | Toward Brand Equity: The Effect of Brand Awareness, Perceived Quality, Brand Association, and Brand Loyalty in Boutique Bakery Company | Abstract PDF |
Erna S. Imaningsih, Yuli Vega | ||
Vol 8 (2015) | Traditional Chicken Production System and Marketing in Ethiopia: A review | Abstract PDF |
Aleme Asresie, Mitiku Eshetu | ||
Vol 46 (2018) | Traditional Vs Smart Electricity Metering Systems: A Brief Overview | Abstract PDF |
Samuel Bimenyimana, Godwin Norense Osarumwense Asemota | ||
Vol 26 (2016) | Transformation of Retail Shopping Preferences Among the Customers of Sylhet City: A Survey Study | Abstract PDF |
Abu Sadat Mohammed Sayem | ||
Vol 64 (2020) | Transformation of Retailing in Bangladesh: A Holistic Approach | Abstract PDF |
Md. Jahangir Alam | ||
Vol 67 (2020) | Trust levels in SME Export Networks in Ghana | Abstract PDF |
Albert Martins | ||
Vol 14 (2015) | Typology of online shoppers in India: An empirical study in Uttar Pradesh | Abstract PDF |
Ram Komal Prasad Milind K. Gautam | ||
Vol 22 (2016) | Understanding Decision Making of Consumers through Advertising Strategy and Integrated Marketing | Abstract PDF |
Bandar Khalaf Alharthey | ||
Vol 25 (2016) | Understanding the Attachment Styles, Customer Relational Preferences and Repurchase Intentions | Abstract PDF |
Haseeb Akhtar | ||
Vol 85 (2022) | Urban Women in the Informal Sector: Challenges and Opportunities in Case of Dera Town Oromia Regional State, Ethiopia | Abstract PDF |
Meti Tefera Welkeba | ||
Vol 1 (2013) | Usage of Information Communication Technology and Its Effect on Customer Loyalty. The Study Of Banking Industries In Jaffna Srilanka. (A Comparative Study Of State Banks & Private Banks) | Abstract PDF |
THILLAINAYAGAM DUSHYENTHAN | ||
Vol 49 (2018) | Use of E-Learning to Market Islamic Service | Abstract PDF |
Nozha Erragcha | ||
Vol 3 (2014) | Users’ Perceptions of Service Quality in Murtala Muhammed International Airport (Mmia), Lagos, Nigeria | Abstract PDF |
Thomas Kolawole OJO | ||
Vol 34 (2017) | Using a Marketing Faculty Blog as an Image Differentiator and Learning Resource to Enhance MBA Student Engagement and Loyalty | Abstract PDF |
Art T. Weinstein, Donovan A. McFarlane | ||
Vol 79 (2021) | Using Buyer Personas to Better Understand the Barbadian Consumer | Abstract PDF |
Justin Perch | ||
Vol 4 (2014) | Using Choice Experiments to Understand Visitors Preferences for the Man-Made Lake Ecotourism Services in Terengganu, Malaysia | Abstract PDF |
Wan Nur Hidayah Wan Muhamad, Alias Radam, Mohd Rusli Yacob | ||
Vol 86 (2022) | Using Social Marketing Mix Interventions to Reduce Tramadol Abuse among Children of School Going Age in Tamale Metropolis | Abstract PDF |
Ibrahim, Mohammed Gunu, Adams Sulemana Achanso | ||
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