The Moderating Effect of Time Pressure on Packaging Elements and Consumer Buying Behavior: A case of Nestle Pakistan

Abstract

The purpose of this study to measure whether three product packaging Elements Wrapper Design, Packaging Material and Printed Information Influences Consumer Buying Behavior or does Time Pressure shows a moderating relationship. This study determines the importance of these elements when they purchase Nestle products during short time period. In this research highlighted that companies cannot afford to ignore the importance of time constraints and packaging elements of the products on consumer Buying Behavior. The study was conduct in District Vehari, Punjab Pakistan. Data was collecting to the students of Higher Educational Institution in District Vehari. Structured Questionnaire was used that consist on five point Likert Scale. Multiple Regression Analysis, ANOVA, coefficient was used to test the variables.