| Issue | Title | |
| Vol 60 (2019) | The Influence of Ethnicity on Customers’ Choice of Banks: The Case of Selected Banks in Shashemene Town, Oromia, Ethiopia | Abstract PDF |
| Bewunetu Zewude | ||
| Vol 67 (2020) | The Influence of Web Design and Brand Impression on Purchase Interest of Online Shopping Site OLX.CO.ID | Abstract PDF |
| Erna S. Imaningsih, Siska Rahmawati | ||
| Vol 71 (2020) | The Influence of Brand Awareness, Brand Image, and Service Quality Inflight Catering on Saudi Consumer Satisfaction Arabian Airlines | Abstract PDF |
| C. Catur Widayati, Purnamawati Hellen Widjaja, Asep Z. Arifin | ||
| Vol 82 (2021) | The Influence of Religion, Liberalization and Emotionalism on Consumer Behaviour: Evidence from The Northern Nigeria. | Abstract PDF |
| Elisa Ehinmilorin | ||
| Vol 85 (2022) | The Influence of Trust, Reliability, Responsiveness, Web Design on Purchasing Decisions in E-Commerce | Abstract PDF |
| C. Catur Widayati, Arissetyanto Nugroho, Hendra Wiyanto, Eka Desy Purnama, Yudha Hardiansyah | ||
| Vol 89 (2023) | The Influence of Price and Service Quality on Customer Satisfaction and Its Influence on Customer Loyalty | Abstract PDF |
| Reinaldy RESKIANSYAH, Arissetyanto NUGROHO, C. Catur WIDAYATI | ||
| Vol 91 (2023) | The Joint Effect of Perceived Service Quality, Demographic Characteristics and Customer Satisfaction On Loyalty Among Passengers of Railway Transport Services in Kenya | Abstract PDF |
| Amos King’ola, Francis Kibera, Raymond Musyoka | ||
| Vol 18 (2015) | The Mediating Effect of Consumers’ Purchase Intention: A Perspective of Online Shopping Behavior among Generation Y | Abstract PDF |
| Lim Yi Jin, Abdullah Osman, Arman Hadi Abdul Manaf, Muhammad Safizal Abdullah | ||
| Vol 30 (2016) | The Mediating Effects of Customer Equity Drivers on the Relationship between Perceived Brand Innovativeness and Customer Engagement | Abstract PDF |
| Allan Gueye Mane | ||
| Vol 37 (2017) | The Mediating Effect of Individual Characteristics and Culture on Packaging and Consumer Purchase Decision. Evidence from Consumers of Cosmetics, Ghana | Abstract PDF |
| Stephen Oduro | ||
| Vol 46 (2018) | The Moderating Effect of Brand Architecture on the Relationship Between Tangibility and Customer Loyalty Among Telephone Mobile Subscribers in Kenya | Abstract PDF |
| Metobo Joseline Kwamboka, Timothy Sulo, Michael Korir | ||
| Vol 50 (2018) | The Moderating Effect of Time Pressure on Packaging Elements and Consumer Buying Behavior: A case of Nestle Pakistan | Abstract PDF |
| Mughes Ahmed, M. Imran Khan, Aamir Hayat | ||
| Vol 90 (2023) | The moderating role of brand involvement between brand authenticity And brand relationship quality and its impact on behavioral outcome (In the Case of Selected National and International Brands) | Abstract PDF |
| Getie Andualem Imiru | ||
| Vol 57 (2019) | The Online Transportation Marketing Mix CoCreation: A Case Study @gojekindonesia | Abstract PDF |
| Janfry Sihite | ||
| Vol 59 (2019) | The Online Fashion Retail Complaint Management. A Case Study @ShopeeID. | Abstract PDF |
| Arissetyanto Nugroho | ||
| Vol 45 (2018) | The Reinforcing Effect of Brand Extension on Parent Brand in Case of High Involvement Consumer Products | Abstract PDF |
| Lamesgin Ayele Tizazu | ||
| Vol 7 (2015) | The Relationship between Customer Satisfaction and Customer Loyalty in the Banking Sector in Syria | Abstract PDF |
| Samaan Al-Msallam | ||
| Vol 21 (2016) | The Relationship between Charismatic Leadership, Work Engagement, and Organizational Citizenship Behaviors and Job Responsibilities | Abstract PDF |
| Muhammad Ikram Ul Haq, Yasir Aftab Farooqi, Muhammad Ahmad | ||
| Vol 43 (2018) | The Relationship Between Student Orientation and Trust in Higher Education | Abstract PDF |
| Halimatussakdiah ., Abd. Rahman Lubis, Mirza Tabrani, Shabri Abd. Majid, Nasir . | ||
| Vol 44 (2018) | The Relationship Between Brand Equity and Customers’ Attitude Towards Brand Extension for High Involvement Consumer Products | Abstract PDF |
| Lamesgin Ayele Tizazu | ||
| Vol 75 (2021) | The Relationship Between Brand Personality and Customer Service Delivery:Perspectives from Public Universities in Kenya | Abstract PDF |
| Kegoro Ongoto Henry, Munywoki Justus, Kibera Francis, Magutu Peterson | ||
| Vol 26 (2016) | The Role of Mobile Phones in Marketing Nile Perch Fish: A Case Study of Homa Bay County, Kenya | Abstract PDF |
| Ojala Daphen Otieno | ||
| Vol 30 (2016) | The Role of Marketing Knowledge Management in Encouraging Small Entrepreneurial Enterprises in (Exploratory Study in the City of Amman). Jordan | Abstract PDF |
| Ali Falah al-zoubi, Awatif Younis | ||
| Vol 40 (2017) | The Role of Marketing Strategy for Sales Volume: A Case Study on Ethiopian Textile Firms, Ethiopia | Abstract PDF |
| Nigist Kelemu | ||
| Vol 72 (2020) | The Role of Marketing Information Systems on Business Firms Competitiveness: Integrated Review Paper from Business Perspective | Abstract PDF |
| Legesse Lemma Chuma | ||
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