Issue | Title | |
Vol 90 (2023) | The moderating role of brand involvement between brand authenticity And brand relationship quality and its impact on behavioral outcome (In the Case of Selected National and International Brands) | Abstract PDF |
Getie Andualem Imiru | ||
Vol 57 (2019) | The Online Transportation Marketing Mix CoCreation: A Case Study @gojekindonesia | Abstract PDF |
Janfry Sihite | ||
Vol 59 (2019) | The Online Fashion Retail Complaint Management. A Case Study @ShopeeID. | Abstract PDF |
Arissetyanto Nugroho | ||
Vol 45 (2018) | The Reinforcing Effect of Brand Extension on Parent Brand in Case of High Involvement Consumer Products | Abstract PDF |
Lamesgin Ayele Tizazu | ||
Vol 7 (2015) | The Relationship between Customer Satisfaction and Customer Loyalty in the Banking Sector in Syria | Abstract PDF |
Samaan Al-Msallam | ||
Vol 21 (2016) | The Relationship between Charismatic Leadership, Work Engagement, and Organizational Citizenship Behaviors and Job Responsibilities | Abstract PDF |
Muhammad Ikram Ul Haq, Yasir Aftab Farooqi, Muhammad Ahmad | ||
Vol 43 (2018) | The Relationship Between Student Orientation and Trust in Higher Education | Abstract PDF |
Halimatussakdiah ., Abd. Rahman Lubis, Mirza Tabrani, Shabri Abd. Majid, Nasir . | ||
Vol 44 (2018) | The Relationship Between Brand Equity and Customers’ Attitude Towards Brand Extension for High Involvement Consumer Products | Abstract PDF |
Lamesgin Ayele Tizazu | ||
Vol 75 (2021) | The Relationship Between Brand Personality and Customer Service Delivery:Perspectives from Public Universities in Kenya | Abstract PDF |
Kegoro Ongoto Henry, Munywoki Justus, Kibera Francis, Magutu Peterson | ||
Vol 26 (2016) | The Role of Mobile Phones in Marketing Nile Perch Fish: A Case Study of Homa Bay County, Kenya | Abstract PDF |
Ojala Daphen Otieno | ||
Vol 30 (2016) | The Role of Marketing Knowledge Management in Encouraging Small Entrepreneurial Enterprises in (Exploratory Study in the City of Amman). Jordan | Abstract PDF |
Ali Falah al-zoubi, Awatif Younis | ||
Vol 40 (2017) | The Role of Marketing Strategy for Sales Volume: A Case Study on Ethiopian Textile Firms, Ethiopia | Abstract PDF |
Nigist Kelemu | ||
Vol 72 (2020) | The Role of Marketing Information Systems on Business Firms Competitiveness: Integrated Review Paper from Business Perspective | Abstract PDF |
Legesse Lemma Chuma | ||
Vol 81 (2021) | The Role of Consumer-based Fashion Equity in Developing Loyalty to Luxury Fashion Products in France | Abstract PDF |
Caroline Le Bon | ||
Vol 83 (2021) | The Role of Multi-Sensory Experience Toward Perceived Medical Service Quality: A Research at Vietnam Public Hospital | Abstract PDF |
Huyen Pham Thi, Nhi Tran Que, Long La Gia, Doan Ha My, Vu Tien Duc | ||
Vol 87 (2022) | The Role and Importance of Online Advertising in Shaping Malaysian Consumer Behaviour During the COVID-19 Pandemic | Abstract PDF |
GANAKRISHNAN GOPALAKRISHNAN, MANIMEGALAI GOPALAKRISHNAN | ||
Vol 22 (2016) | The Sensorial Marketing Methods Employed by the UK Fashion Retail Industry | Abstract PDF |
Muhammad Sajid Saeed, Mahsan Mubarak Alsiari, Iffat Batool | ||
Vol 8 (2015) | The Skills in Demand: A Case of Chamba District in Himachal Padesh | Abstract PDF |
Kumar Yogesh | ||
Vol 18 (2015) | The Study Influence Web Advertisement on Consumer Behavior of Educational Sector at Timergara District Dir Lower Khyber Pakhtunkhwa Pakistan | Abstract PDF |
Qismat Ullah Khan | ||
Vol 88 (2023) | The Variances of Consumers’ Materialistic Personality Traits and Reduced Consumption Behavior Among Demographics in Egypt | Abstract PDF |
Passent Ibrahim Tantawi | ||
Vol 50 (2018) | Touched by vision and emotion: advancing the understanding of the endowment effect | Abstract PDF |
Cathrine V. Jansson-Boyd, Dhruvi Patel | ||
Vol 67 (2020) | Toward Brand Equity: The Effect of Brand Awareness, Perceived Quality, Brand Association, and Brand Loyalty in Boutique Bakery Company | Abstract PDF |
Erna S. Imaningsih, Yuli Vega | ||
Vol 8 (2015) | Traditional Chicken Production System and Marketing in Ethiopia: A review | Abstract PDF |
Aleme Asresie, Mitiku Eshetu | ||
Vol 46 (2018) | Traditional Vs Smart Electricity Metering Systems: A Brief Overview | Abstract PDF |
Samuel Bimenyimana, Godwin Norense Osarumwense Asemota | ||
Vol 26 (2016) | Transformation of Retail Shopping Preferences Among the Customers of Sylhet City: A Survey Study | Abstract PDF |
Abu Sadat Mohammed Sayem | ||
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