Vol 60 (2019)

Table of Contents

Articles

Journal coverpage PDF
Journal Editor
The Influence of Ethnicity on Customers’ Choice of Banks: The Case of Selected Banks in Shashemene Town, Oromia, Ethiopia PDF
Bewunetu Zewude 1-8
The Effect of Visual Merchandising, Sales Promotion and Positive Emotion of Consumers on Impulse Buying Behavior PDF
Christina Catur Widayati, Hapzi Ali, Dudi Permana, Muklis Riyadi 9-17
Examining Consumer-Purchasing Behaviour Towards Valuable Sportswear Brands: The Social Representation Theory Perspective PDF
Yahya Manna 18-29
An Examination of Influence of Competition on Destination Marketing Performance by Public Organizations in Kenya PDF
Wacira Ann Wambui, Peter Mwaura, John Tanui 30-39
Mediation models: A focus on the Effect of Customer Satisfaction on the relationship between Ethicaltreatment towards Farmers and Enterprise Performance in Mumias sugar belt, Kenya PDF
Willis Otuya 40-55
The Effect of Visual Merchandising, Sales Promotion and Positive Emotion of Consumers on Impulse Buying Behavior PDF
Christina Catur Widayati, Hapzi Ali, Dudi Permana, Muklis Riyadi 56-65


Paper submission email: JMCR@iiste.org

ISSN 2422-8451

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