Table of Contents
Articles
| Journal coverpage | |
| Journal Editor |
| The Influence of Ethnicity on Customers’ Choice of Banks: The Case of Selected Banks in Shashemene Town, Oromia, Ethiopia | |
| Bewunetu Zewude | 1-8 |
| The Effect of Visual Merchandising, Sales Promotion and Positive Emotion of Consumers on Impulse Buying Behavior | |
| Christina Catur Widayati, Hapzi Ali, Dudi Permana, Muklis Riyadi | 9-17 |
| Examining Consumer-Purchasing Behaviour Towards Valuable Sportswear Brands: The Social Representation Theory Perspective | |
| Yahya Manna | 18-29 |
| An Examination of Influence of Competition on Destination Marketing Performance by Public Organizations in Kenya | |
| Wacira Ann Wambui, Peter Mwaura, John Tanui | 30-39 |
| The Effect of Visual Merchandising, Sales Promotion and Positive Emotion of Consumers on Impulse Buying Behavior | |
| Christina Catur Widayati, Hapzi Ali, Dudi Permana, Muklis Riyadi | 56-65 |
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ISSN 2422-8451
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