The Influence of Trust, Reliability, Responsiveness, Web Design on Purchasing Decisions in E-Commerce

Abstract

This study aims to analyze the effect of E-service Quality Trust, Reliability, Responsiveness, and Web Design on purchasing decisions in e-commerce (Bukalapak.com). The population in this study is people in West Jakarta who have made transactions at Bukalapak in the last six months. One hundred respondents became the sampling method used as purposive sampling. The data collection technique used a survey with a questionnaire as a research instrument—data analysis method using Partial Least Square. This study proved that trust has a positive and significant effect on purchasing decisions.

Keywords: Dimensions of E-service Quality, Purchase Decision, Bukalapak.com

DOI: 10.7176/JMCR/85-04

Publication date: February 28^th 2022