Browse Title Index

Issue Title
Vol 46 (2018) The Influence of Usefulness, Easy of Use and Trust Using E-Commerce To User Behaviour (Case Study To Lazada.Com Consumers) Abstract   PDF
Triyani Budyastuti, Diah Iskandar
Vol 47 (2018) The Influence of Package Graphics and Colour Attributes On Consumers’ Buying Behaviour In Kenya Abstract   PDF
Betty Jepchirchir Kosgei, Jane Wanjira
Vol 60 (2019) The Influence of Ethnicity on Customers’ Choice of Banks: The Case of Selected Banks in Shashemene Town, Oromia, Ethiopia Abstract   PDF
Bewunetu Zewude
Vol 67 (2020) The Influence of Web Design and Brand Impression on Purchase Interest of Online Shopping Site OLX.CO.ID Abstract   PDF
Erna S. Imaningsih, Siska Rahmawati
Vol 71 (2020) The Influence of Brand Awareness, Brand Image, and Service Quality Inflight Catering on Saudi Consumer Satisfaction Arabian Airlines Abstract   PDF
C. Catur Widayati, Purnamawati Hellen Widjaja, Asep Z. Arifin
Vol 18 (2015) The Mediating Effect of Consumers’ Purchase Intention: A Perspective of Online Shopping Behavior among Generation Y Abstract   PDF
Lim Yi Jin, Abdullah Osman, Arman Hadi Abdul Manaf, Muhammad Safizal Abdullah
Vol 30 (2016) The Mediating Effects of Customer Equity Drivers on the Relationship between Perceived Brand Innovativeness and Customer Engagement Abstract   PDF
Allan Gueye Mane
Vol 37 (2017) The Mediating Effect of Individual Characteristics and Culture on Packaging and Consumer Purchase Decision. Evidence from Consumers of Cosmetics, Ghana Abstract   PDF
Stephen Oduro
Vol 46 (2018) The Moderating Effect of Brand Architecture on the Relationship Between Tangibility and Customer Loyalty Among Telephone Mobile Subscribers in Kenya Abstract   PDF
Metobo Joseline Kwamboka, Timothy Sulo, Michael Korir
Vol 50 (2018) The Moderating Effect of Time Pressure on Packaging Elements and Consumer Buying Behavior: A case of Nestle Pakistan Abstract   PDF
Mughes Ahmed, M. Imran Khan, Aamir Hayat
Vol 57 (2019) The Online Transportation Marketing Mix CoCreation: A Case Study @gojekindonesia Abstract   PDF
Janfry Sihite
Vol 59 (2019) The Online Fashion Retail Complaint Management. A Case Study @ShopeeID. Abstract   PDF
Arissetyanto Nugroho
Vol 45 (2018) The Reinforcing Effect of Brand Extension on Parent Brand in Case of High Involvement Consumer Products Abstract   PDF
Lamesgin Ayele Tizazu
Vol 7 (2015) The Relationship between Customer Satisfaction and Customer Loyalty in the Banking Sector in Syria Abstract   PDF
Samaan Al-Msallam
Vol 21 (2016) The Relationship between Charismatic Leadership, Work Engagement, and Organizational Citizenship Behaviors and Job Responsibilities Abstract   PDF
Muhammad Ikram Ul Haq, Yasir Aftab Farooqi, Muhammad Ahmad
Vol 43 (2018) The Relationship Between Student Orientation and Trust in Higher Education Abstract   PDF
Halimatussakdiah ., Abd. Rahman Lubis, Mirza Tabrani, Shabri Abd. Majid, Nasir .
Vol 44 (2018) The Relationship Between Brand Equity and Customers’ Attitude Towards Brand Extension for High Involvement Consumer Products Abstract   PDF
Lamesgin Ayele Tizazu
Vol 26 (2016) The Role of Mobile Phones in Marketing Nile Perch Fish: A Case Study of Homa Bay County, Kenya Abstract   PDF
Ojala Daphen Otieno
Vol 30 (2016) The Role of Marketing Knowledge Management in Encouraging Small Entrepreneurial Enterprises in (Exploratory Study in the City of Amman). Jordan Abstract   PDF
Ali Falah al-zoubi, Awatif Younis
Vol 40 (2017) The Role of Marketing Strategy for Sales Volume: A Case Study on Ethiopian Textile Firms, Ethiopia Abstract   PDF
Nigist Kelemu
Vol 22 (2016) The Sensorial Marketing Methods Employed by the UK Fashion Retail Industry Abstract   PDF
Muhammad Sajid Saeed, Mahsan Mubarak Alsiari, Iffat Batool
Vol 8 (2015) The Skills in Demand: A Case of Chamba District in Himachal Padesh Abstract   PDF
Kumar Yogesh
Vol 18 (2015) The Study Influence Web Advertisement on Consumer Behavior of Educational Sector at Timergara District Dir Lower Khyber Pakhtunkhwa Pakistan Abstract   PDF
Qismat Ullah Khan
Vol 50 (2018) Touched by vision and emotion: advancing the understanding of the endowment effect Abstract   PDF
Cathrine V. Jansson-Boyd, Dhruvi Patel
Vol 67 (2020) Toward Brand Equity: The Effect of Brand Awareness, Perceived Quality, Brand Association, and Brand Loyalty in Boutique Bakery Company Abstract   PDF
Erna S. Imaningsih, Yuli Vega
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