Browse Title Index


 
Issue Title
 
Vol 20 (2016) Scope of Customer Retention Problems in the Mobile Phone Sector: A Theoretical Perspective Abstract   PDF
Muhammad Alshurideh
 
Vol 21 (2016) Sense Marketing, Experiential Marketing, Customer Satisfaction and Repurchase Intention Abstract   PDF
Farshad faezy razi Masoud lajevardi
 
Vol 35 (2017) Sensitivity of Pricing Strategies and Non-Price Competition of Airline Industry in Promoting Tourism in Sri Lanka (With Special Reference to Inbound Tourist Promotion in Sri Lanka) Abstract   PDF
Sampath Siriwardena, D.A.C. Silva
 
Vol 22 (2016) Service Quality on Customer Satisfaction of ITC Gardenia, Bengaluru- A Conceptual Study Abstract   PDF
Jasmine Simi A.H Hrishika S
 
Vol 43 (2018) Service Quality from Customer Perception: Comparative Analysis between Islamic and Conventional Bank Abstract   PDF
Qaisar Ali
 
Vol 64 (2020) Service Dominant Logic, Co-production and Co-creation: Model Development and Specifications Abstract   PDF
Onyechi Leonard Uzoka
 
Vol 74 (2020) Service Quality and Passengers’ Satisfaction in the Railway Transportation Service: A Case of Addis Ababa Light Rail Transit (AA-LRT) Abstract   PDF
Birhanu Bekele Kumsa
 
Vol 74 (2020) Service Quality and Business Students Satisfaction in Private Ghanaian Universities. The Moderating Role of Brand Positioning Abstract   PDF
Nicholas Oblitei Commey, Kwame Adom, Aidatu Abubakar
 
Vol 92 (2024) Service Quality Perceptions in a Regional Setting: Mobile Financial Services Perspective Abstract   PDF
Mohammad Abul Kashem, Mustafa Mamun Hayat
 
Vol 14 (2015) Shopping Behavior of Consumers Towards Organic Food Products Abstract   PDF
K.Chiranjeevi D.Suryachandra Rao, Dasari. pandurangarao
 
Vol 13 (2015) Smart Cellphones Market Segmentation Based on Expected Advantages of Cellophanes Customers Abstract   PDF
Negar Mesbahi Jahromi, Mehrdad Bahremand Somayeh Akhavan Darabi
 
Vol 6 (2015) Social Media Marketing in Pakistan: Trends and Impact Abstract   PDF
Syed wajahat Hussain Naqvi
 
Vol 40 (2017) Social Marketing: The Family Planning Experience in Ethiopia Abstract   PDF
Demeke Afework
 
Vol 89 (2023) Soybean Production and Marketing in North-Western Ethiopia: In the Case of Jawi Distrcit Amhara Regional State Abstract   PDF
Belete Woundefiraw
 
Vol 12 (2015) Spatial Distribution of Natural Tourism Potentials and Rural Development of Host Communities in Some Selected Areas of Ekiti State, Nigeria Abstract   PDF
Bankole, B.O., Dada Toyin, Jegede, A.O
 
Vol 51 (2018) Sponsorship Marketing: A Theoretical Link Between Sports Marketing and Brand Awareness of Business Organizations in Nigeria Abstract   PDF
Nwogu, Cecilia Ugochukwu Kechinyerem
 
Vol 24 (2016) Sri Lankan Consumer Attitudes towards Healthy Meals Abstract   PDF
Nisha Anupama Jayasuriya
 
Vol 23 (2016) Standardisation versus Adaptation as an International Marketing Strategy: The Role of Cultural Pattern in a Society and its Effect on Consumption Abstract   PDF
McLeish Ukomatimi Otuedon
 
Vol 14 (2015) Store Image and Marketing Performance of Supermarkets in South-East Region of Nigeria Abstract   PDF
Nwulu, Chinyere Stella, Ozuru, H. N., Uwabor Osagie
 
Vol 66 (2020) Store Image as a Mediator of Consumer Purchase Intention in Kenyan Supermarkets Abstract   PDF
Grace Wambui Kiboro, Mike Iravo, Doris Mbugua, Edward Owino
 
Vol 6 (2015) Structural Micro Forces in Flickr Social Network Abstract   PDF
Haris Memic, Alen Savatic
 
Vol 25 (2016) Structural Analysis of Cattle Market in Kano State, Nigeria Abstract   PDF
Abdu, Z., A. Mustapha, A. B. Danbatta
 
Vol 26 (2016) Structure and Performance of Vegetable Marketing in East Shoa Zone, Oromia Region, Ethiopia Abstract   PDF
Dawit Setegn Hailegiorgis
 
Vol 28 (2016) Structure Conduct and Performance of Milk Market in Sululta Woreda, Ethioipia Abstract   PDF
Asnakech Kebede Adera
 
Vol 43 (2018) Structured Review of Research Methodologies Applied in Internet Banking Abstract   PDF
Mugdha Yogesh Keskar, Neeraj Pandey
 
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