Browse Title Index


 
Issue Title
 
Vol 5 (2014) Role of Strategic Alliance as an Instrument for Rapid Growth, by the Afghan Firms Abstract   PDF
Ismail Sahibzada, Sara Foghani
 
Vol 10 (2015) Role of Relationship Marketing in Building Customer Loyalty in Services Sector of Pakistan Abstract   PDF
Muhammad Ahmad Taqadus Bashir
 
Vol 24 (2016) Role of Brand Associations on Market Brand Performance of Service Brands: Evidential View of Kenya’s Banking Industry Abstract   PDF
Peary Kilei, Jane Omwenga, Mike Iravo
 
Vol 24 (2016) Role of Relational Trust on Customer Behavioural Intentions: Evidence from Kenya's Banking Sector Abstract   PDF
Benedict Mutuku, Mike Iravo, Jane Omwenga
 
Vol 35 (2017) Role of Celebrity Endorsed Advertisements on Purchase: A Comparative Study of Two Brands in Oman Television Abstract   PDF
Renjith Kumar.R
 
Vol 68 (2020) Role of Influencer Marketing in Promoting Financial Products in the Banking Sector of Pakistan Abstract   PDF
Rizwan Tariq, Uma Mohan, Nosheen Maqbool, Umair Zahid, Mudassar Hussain, Junaid Khan
 
Vol 11 (2015) Sales Integration and Business Performance in the Telecommunication Industry in Nigeria Abstract   PDF
Didia J. U. D, N. Gladson Nwokah
 
Vol 54 (2019) Sales Structure Strategy in Bumiputera Muda LLC 1967 General Insurance Branch Lampung, Indonesia Abstract   PDF
M Yusuf S Barusman, Ferdinan .
 
Vol 54 (2019) Satisfaction with Quality and Relevance of University Education: Views from Students of Selected Universities in Kenya Abstract   PDF
Joseph K. Kirui
 
Vol 20 (2016) Scope of Customer Retention Problems in the Mobile Phone Sector: A Theoretical Perspective Abstract   PDF
Muhammad Alshurideh
 
Vol 21 (2016) Sense Marketing, Experiential Marketing, Customer Satisfaction and Repurchase Intention Abstract   PDF
Farshad faezy razi Masoud lajevardi
 
Vol 35 (2017) Sensitivity of Pricing Strategies and Non-Price Competition of Airline Industry in Promoting Tourism in Sri Lanka (With Special Reference to Inbound Tourist Promotion in Sri Lanka) Abstract   PDF
Sampath Siriwardena, D.A.C. Silva
 
Vol 22 (2016) Service Quality on Customer Satisfaction of ITC Gardenia, Bengaluru- A Conceptual Study Abstract   PDF
Jasmine Simi A.H Hrishika S
 
Vol 43 (2018) Service Quality from Customer Perception: Comparative Analysis between Islamic and Conventional Bank Abstract   PDF
Qaisar Ali
 
Vol 64 (2020) Service Dominant Logic, Co-production and Co-creation: Model Development and Specifications Abstract   PDF
Onyechi Leonard Uzoka
 
Vol 14 (2015) Shopping Behavior of Consumers Towards Organic Food Products Abstract   PDF
K.Chiranjeevi D.Suryachandra Rao, Dasari. pandurangarao
 
Vol 13 (2015) Smart Cellphones Market Segmentation Based on Expected Advantages of Cellophanes Customers Abstract   PDF
Negar Mesbahi Jahromi, Mehrdad Bahremand Somayeh Akhavan Darabi
 
Vol 6 (2015) Social Media Marketing in Pakistan: Trends and Impact Abstract   PDF
Syed wajahat Hussain Naqvi
 
Vol 40 (2017) Social Marketing: The Family Planning Experience in Ethiopia Abstract   PDF
Demeke Afework
 
Vol 12 (2015) Spatial Distribution of Natural Tourism Potentials and Rural Development of Host Communities in Some Selected Areas of Ekiti State, Nigeria Abstract   PDF
Bankole, B.O., Dada Toyin, Jegede, A.O
 
Vol 51 (2018) Sponsorship Marketing: A Theoretical Link Between Sports Marketing and Brand Awareness of Business Organizations in Nigeria Abstract   PDF
Nwogu, Cecilia Ugochukwu Kechinyerem
 
Vol 24 (2016) Sri Lankan Consumer Attitudes towards Healthy Meals Abstract   PDF
Nisha Anupama Jayasuriya
 
Vol 23 (2016) Standardisation versus Adaptation as an International Marketing Strategy: The Role of Cultural Pattern in a Society and its Effect on Consumption Abstract   PDF
McLeish Ukomatimi Otuedon
 
Vol 14 (2015) Store Image and Marketing Performance of Supermarkets in South-East Region of Nigeria Abstract   PDF
Nwulu, Chinyere Stella, Ozuru, H. N., Uwabor Osagie
 
Vol 66 (2020) Store Image as a Mediator of Consumer Purchase Intention in Kenyan Supermarkets Abstract   PDF
Grace Wambui Kiboro, Mike Iravo, Doris Mbugua, Edward Owino
 
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