| Issue | Title | |
| Vol 5 (2014) | Role of Strategic Alliance as an Instrument for Rapid Growth, by the Afghan Firms | Abstract PDF |
| Ismail Sahibzada, Sara Foghani | ||
| Vol 10 (2015) | Role of Relationship Marketing in Building Customer Loyalty in Services Sector of Pakistan | Abstract PDF |
| Muhammad Ahmad Taqadus Bashir | ||
| Vol 24 (2016) | Role of Brand Associations on Market Brand Performance of Service Brands: Evidential View of Kenya’s Banking Industry | Abstract PDF |
| Peary Kilei, Jane Omwenga, Mike Iravo | ||
| Vol 24 (2016) | Role of Relational Trust on Customer Behavioural Intentions: Evidence from Kenya's Banking Sector | Abstract PDF |
| Benedict Mutuku, Mike Iravo, Jane Omwenga | ||
| Vol 35 (2017) | Role of Celebrity Endorsed Advertisements on Purchase: A Comparative Study of Two Brands in Oman Television | Abstract PDF |
| Renjith Kumar.R | ||
| Vol 68 (2020) | Role of Influencer Marketing in Promoting Financial Products in the Banking Sector of Pakistan | Abstract PDF |
| Rizwan Tariq, Uma Mohan, Nosheen Maqbool, Umair Zahid, Mudassar Hussain, Junaid Khan | ||
| Vol 11 (2015) | Sales Integration and Business Performance in the Telecommunication Industry in Nigeria | Abstract PDF |
| Didia J. U. D, N. Gladson Nwokah | ||
| Vol 54 (2019) | Sales Structure Strategy in Bumiputera Muda LLC 1967 General Insurance Branch Lampung, Indonesia | Abstract PDF |
| M Yusuf S Barusman, Ferdinan . | ||
| Vol 54 (2019) | Satisfaction with Quality and Relevance of University Education: Views from Students of Selected Universities in Kenya | Abstract PDF |
| Joseph K. Kirui | ||
| Vol 20 (2016) | Scope of Customer Retention Problems in the Mobile Phone Sector: A Theoretical Perspective | Abstract PDF |
| Muhammad Alshurideh | ||
| Vol 21 (2016) | Sense Marketing, Experiential Marketing, Customer Satisfaction and Repurchase Intention | Abstract PDF |
| Farshad faezy razi Masoud lajevardi | ||
| Vol 35 (2017) | Sensitivity of Pricing Strategies and Non-Price Competition of Airline Industry in Promoting Tourism in Sri Lanka (With Special Reference to Inbound Tourist Promotion in Sri Lanka) | Abstract PDF |
| Sampath Siriwardena, D.A.C. Silva | ||
| Vol 22 (2016) | Service Quality on Customer Satisfaction of ITC Gardenia, Bengaluru- A Conceptual Study | Abstract PDF |
| Jasmine Simi A.H Hrishika S | ||
| Vol 43 (2018) | Service Quality from Customer Perception: Comparative Analysis between Islamic and Conventional Bank | Abstract PDF |
| Qaisar Ali | ||
| Vol 64 (2020) | Service Dominant Logic, Co-production and Co-creation: Model Development and Specifications | Abstract PDF |
| Onyechi Leonard Uzoka | ||
| Vol 14 (2015) | Shopping Behavior of Consumers Towards Organic Food Products | Abstract PDF |
| K.Chiranjeevi D.Suryachandra Rao, Dasari. pandurangarao | ||
| Vol 13 (2015) | Smart Cellphones Market Segmentation Based on Expected Advantages of Cellophanes Customers | Abstract PDF |
| Negar Mesbahi Jahromi, Mehrdad Bahremand Somayeh Akhavan Darabi | ||
| Vol 6 (2015) | Social Media Marketing in Pakistan: Trends and Impact | Abstract PDF |
| Syed wajahat Hussain Naqvi | ||
| Vol 40 (2017) | Social Marketing: The Family Planning Experience in Ethiopia | Abstract PDF |
| Demeke Afework | ||
| Vol 12 (2015) | Spatial Distribution of Natural Tourism Potentials and Rural Development of Host Communities in Some Selected Areas of Ekiti State, Nigeria | Abstract PDF |
| Bankole, B.O., Dada Toyin, Jegede, A.O | ||
| Vol 51 (2018) | Sponsorship Marketing: A Theoretical Link Between Sports Marketing and Brand Awareness of Business Organizations in Nigeria | Abstract PDF |
| Nwogu, Cecilia Ugochukwu Kechinyerem | ||
| Vol 24 (2016) | Sri Lankan Consumer Attitudes towards Healthy Meals | Abstract PDF |
| Nisha Anupama Jayasuriya | ||
| Vol 23 (2016) | Standardisation versus Adaptation as an International Marketing Strategy: The Role of Cultural Pattern in a Society and its Effect on Consumption | Abstract PDF |
| McLeish Ukomatimi Otuedon | ||
| Vol 14 (2015) | Store Image and Marketing Performance of Supermarkets in South-East Region of Nigeria | Abstract PDF |
| Nwulu, Chinyere Stella, Ozuru, H. N., Uwabor Osagie | ||
| Vol 66 (2020) | Store Image as a Mediator of Consumer Purchase Intention in Kenyan Supermarkets | Abstract PDF |
| Grace Wambui Kiboro, Mike Iravo, Doris Mbugua, Edward Owino | ||
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