Browse Title Index

Issue Title
Vol 11 (2015) Online Travel Agent Service and Customer Satisfaction Based on Correlation Analysis:A Marketing Perspective in China Abstract   PDF
Mu Zhang, Zhuling Zhong, Jing Luo, Mingfang Zhu
Vol 62 (2019) Orientation management in organization as a tool to increase the employee productivity Abstract   PDF
Ali Hawas Alharbi, Fahad Hawas Alharbi, Khalifah Salman Almadhi, Ahmad Naif Alharbi, Riyadh Ismaeil Albader, ALmalki Mohammad Musallam, ALmayouf Abdulmajeed khalled
Vol 42 (2018) Participation of the Algerian Family Members in the Decision Process of Purchasing Food Products Abstract   PDF
Vol 72 (2020) Patient Satisfaction and Marketing Effectiveness in Private Hospitals in the Kingdom of Bahrain Abstract   PDF
Fatima Husain Juma
Vol 14 (2015) Perceived Justice Initiatives and Customers’ Post-Complaint Satisfaction in the Fastfood Industry Abstract   PDF
Ateke, Brown Walter, Ogonu, Gibson Chituru, Ishmael, Elvis Chibunna
Vol 18 (2015) Performance Effects of Strategic Marketing Management in the Nigerian Telecoms Industry: Empirical Insight from Globacoms Ltd. Abstract   PDF
Amisu, Oluwatobi Adekunle, Otegbade Taiwo Olatunde, Shomade Salam Oluwatobi
Vol 62 (2019) Performance of Watermelon Marketing in Enugu State, Nigeria Abstract   PDF
Ikenna Charles Ukwuaba, Festus Ugwuoke Agbo, Eberechukwu Johnpaul Ihemezie
Vol 15 (2015) Personality and Irregular Buying Behavior: Adaptation and Validation of Core Self Evaluation Personality Trait Model in Consumer Impulsive and Compulsive Buying Behavior Abstract   PDF
Moin Ahmed Moon
Vol 37 (2017) Political Branding/Brand Personality and Voters’ Choice of Candidate: An Empirical Inquiry into 2015 Presidential Election in Nigeria Abstract   PDF
Achor Princewell Nwanganga, Nwachukwu Chima Peter, Udensi Mirian I
Vol 27 (2016) Portrayal of Women in National and International Advertisements in Pakistani Magazines: Why Need to Rethink Abstract   PDF
Syed Hassan Raza, Sana Noor
Vol 32 (2017) Practices of Retailing Marketing in Bangladesh: A Study on Rangpur City Abstract   PDF
Md. Ferdush Rahman, Arifa Parvin Kemi, Mst. Nishrat Zaman, Sharif Shariful, Md. Julfikar Ali
Vol 17 (2015) Presenting a Casual Model in Organizational Citizenship Behavior using Structural Equition Model Abstract   PDF
Ali Faez, Masoud Lajevardi
Vol 25 (2016) Primary Producers’ Cooperative as Marketing Strategy to Increase Income of Small Scale Farmers: A Case Study on Potato Seed Tuber Jeldu District of West Shewa Zone of Oromia, Ethiopia Abstract   PDF
Getachew Biru
Vol 26 (2016) Procedural Justice Complaints Resolution Strategies and Customer Satisfaction in Kenya’s Insurance Industry Abstract   PDF
Chepkwony Joel
Vol 54 (2019) Product Attractiveness and Consumers' Attitude Towards Made-In-Nigeria Textiles in South-South Zone of Nigeria. Abstract   PDF
Etim, Glory Sunday
Vol 59 (2019) Production and Marketing Trends of Soy Bean in Ethiopia 2001-2017 Abstract   PDF
Gebre-Egziabher Fentahun
Vol 67 (2020) Production and Marketing Constraints of Cotton Under Smallholders: The Case of Arbaminch Zuria District, Southern Ethiopia Abstract   PDF
Getinet Belay
Vol 68 (2020) Production and Marketing of Agricultural Crops in Rural Areas of Madhya Pradesh Abstract   PDF
Rajendra K. Nagesh
Vol 58 (2019) Profitability and Marketing Efficiency of Smoked Fish: An Empirical Evidence from Ondo State, Nigeria Abstract   PDF
Taiwo Adedeji, Foluso Osundare, Abiodun Ajiboye
Vol 16 (2015) Promotion-Focused Inclinations and University Academic Staff Patronage of Deposit Money Banks in Rivers State Abstract   PDF
Nwulu, Chinyere Stella, Asiegbu, Ikechukwu
Vol 73 (2020) Purchase Decision Model: Price Analysis and Brand Awareness Towards Repurchase Interest Abstract   PDF
Khilyatin Ikhsani
Vol 24 (2016) Quality of the performance of the research centers and their role in serving the community / a survey of the research centers at the University of Baghdad Abstract   PDF
Wesal Abdullah Hussein
Vol 61 (2019) Recognizing the Islamic Banking Consumer Behaviour from the Perspective of Product Knowledge, Brand Awareness and Attitude Abstract   PDF
Dudi Permana
Vol 13 (2015) Regulatory Activities of National Agency for Food, Drug Administration and Control (NAFDAC) and Compliant Buying Decision Of Low and Medium Income Earners in South-East, Nigeria: The Packaged Water Context Abstract   PDF
Asiegbu, Ikechukwu F., Ogbuji, Chinedu N.
Vol 7 (2015) Relationship between Satisfaction, Attitude and Performance: A Case Study of MCB Bank Ltd. Abstract   PDF
AbdulGhafoor Awan
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