Browse Title Index

Issue Title
Vol 63 (2019) Repairing Individual Trust in Organizational Setting: The Mediating and Moderating Role of Benevolence and Competence Based Abstract   PDF
Helen Agbornso Ashu, Olayemi Hafeez Rufai, Angwi Tassang, Annabelle Gadabu, Basiru Ibrahim, Adebayo Olufemi David, Victoria Omoladun Oludu, Richard Oluwole Alademomi
Vol 15 (2015) Repercussion of Personal Traits on the Overall Attitude about Online Advertisements – Empirical Forethoughts among Teenagers in Tamil Nadu, India Abstract   PDF
K. Pongiannan S. Sivaneshwaran
Vol 46 (2018) Research on the effect of entrepreneurial preparedness on resource acquisition-- a mediation mechanism based on cognitive legitimacy Abstract   PDF
Luo Xiangping
Vol 47 (2018) Research on the Relationship Among Dual Open Innovation, Social Ties and New Product Market Performance Abstract   PDF
WANG Ting, GU Jibao
Vol 57 (2019) Resource Schedule of Concrete Fish Pond Construction Using Network Analysis Abstract   PDF
Akomolafe A. A.
Vol 23 (2016) Review on Challenges and Opportunities of Honey Marketing in Ethiopia Abstract   PDF
Getahun Tekle
Vol 67 (2020) Review on Coffee Production and Marketing in Ethiopia Abstract   PDF
Jima Degaga
Vol 69 (2020) Review on Constraints, Opportunities Traditional Coping Mechanism of Milk Marketing Participation in Ethiopia Abstract   PDF
Vol 43 (2018) Rice technology and its market value in Guinea: A case of Faranah Prefecture Abstract   PDF
Siba Kolin Koivogui, Umuhoza Karemera Josiane Noella, Emmanuel Tolno
Vol 6 (2015) Risk Tolerance Dependent on What? Demographics or Personality Type: Findings from an Empirical Research Abstract   PDF
Heena Thanki
Vol 5 (2014) Role of Strategic Alliance as an Instrument for Rapid Growth, by the Afghan Firms Abstract   PDF
Ismail Sahibzada, Sara Foghani
Vol 10 (2015) Role of Relationship Marketing in Building Customer Loyalty in Services Sector of Pakistan Abstract   PDF
Muhammad Ahmad Taqadus Bashir
Vol 24 (2016) Role of Brand Associations on Market Brand Performance of Service Brands: Evidential View of Kenya’s Banking Industry Abstract   PDF
Peary Kilei, Jane Omwenga, Mike Iravo
Vol 24 (2016) Role of Relational Trust on Customer Behavioural Intentions: Evidence from Kenya's Banking Sector Abstract   PDF
Benedict Mutuku, Mike Iravo, Jane Omwenga
Vol 35 (2017) Role of Celebrity Endorsed Advertisements on Purchase: A Comparative Study of Two Brands in Oman Television Abstract   PDF
Renjith Kumar.R
Vol 68 (2020) Role of Influencer Marketing in Promoting Financial Products in the Banking Sector of Pakistan Abstract   PDF
Rizwan Tariq, Uma Mohan, Nosheen Maqbool, Umair Zahid, Mudassar Hussain, Junaid Khan
Vol 11 (2015) Sales Integration and Business Performance in the Telecommunication Industry in Nigeria Abstract   PDF
Didia J. U. D, N. Gladson Nwokah
Vol 54 (2019) Sales Structure Strategy in Bumiputera Muda LLC 1967 General Insurance Branch Lampung, Indonesia Abstract   PDF
M Yusuf S Barusman, Ferdinan .
Vol 54 (2019) Satisfaction with Quality and Relevance of University Education: Views from Students of Selected Universities in Kenya Abstract   PDF
Joseph K. Kirui
Vol 20 (2016) Scope of Customer Retention Problems in the Mobile Phone Sector: A Theoretical Perspective Abstract   PDF
Muhammad Alshurideh
Vol 21 (2016) Sense Marketing, Experiential Marketing, Customer Satisfaction and Repurchase Intention Abstract   PDF
Farshad faezy razi Masoud lajevardi
Vol 35 (2017) Sensitivity of Pricing Strategies and Non-Price Competition of Airline Industry in Promoting Tourism in Sri Lanka (With Special Reference to Inbound Tourist Promotion in Sri Lanka) Abstract   PDF
Sampath Siriwardena, D.A.C. Silva
Vol 22 (2016) Service Quality on Customer Satisfaction of ITC Gardenia, Bengaluru- A Conceptual Study Abstract   PDF
Jasmine Simi A.H Hrishika S
Vol 43 (2018) Service Quality from Customer Perception: Comparative Analysis between Islamic and Conventional Bank Abstract   PDF
Qaisar Ali
Vol 64 (2020) Service Dominant Logic, Co-production and Co-creation: Model Development and Specifications Abstract   PDF
Onyechi Leonard Uzoka
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