Mapping the Place for Interpretivism in Mice Destination Choice Research: Issues in Methodology

Geoffrey M. Kaseka Mhango


Because of the immense benefits that MICE bring to host destinations, there is more interest from facilities and destinations areas to position themselves towards such a lucrative and fastest growing sector of Tourism. In a quest to position themselves successfully to the MICE markets, destinations need to understand factors that influence organisations to choose specific destinations for their conferences. Relatively, a number of research approaches have been used to explore such factors including, the adoption of Interpretivism paradigm, albeit to a lesser extent. Nevertheless, the interpretivism paradigm has been given less attention, with little explanation pertaining to its meaning, implication and the relevant research methods underpinning its adoption. This paper therefore discusses interpretivism and its application in MICE destination choice research, in which the critical issues that underlie its methodology are equally presented.

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