Table of Contents
Articles
| Journal coverpage | |
| Journal Editor |
| The Variances of Consumers’ Materialistic Personality Traits and Reduced Consumption Behavior Among Demographics in Egypt | |
| Passent Ibrahim Tantawi | 14-32 |
| “How Generation Differs”: An Empirical Analysis on Chinese Fast Fashion Consumption | |
| Yanghui Cao | 33-54 |
| ISCER Marketing Mix: The New Holy Grail of Marketing Strategies | |
| Justin Perch | 55-68 |
| The impact of emotions on consumer behaviour: Exploring gender differences | |
| Sarwar Khawaja, Tayyaba Zia, Katarina Sokić, Fayyaz Hussain Qureshi | 69-80 |
Paper submission email: JMCR@iiste.org
ISSN 2422-8451
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