Vol 88 (2023)

Table of Contents

Articles

Journal coverpage PDF
Journal Editor
The Effect of Service Quality on Customer Satisfaction towards ADSL Broadband Internet Service Provided by Ethiotelecom with Reference to Small and Medium Enterprise (SME) Subscribers in Hawassa City, Ethiopia PDF
Birhanu Bekele Kumsa 1-13
The Variances of Consumers’ Materialistic Personality Traits and Reduced Consumption Behavior Among Demographics in Egypt PDF
Passent Ibrahim Tantawi 14-32
“How Generation Differs”: An Empirical Analysis on Chinese Fast Fashion Consumption PDF
Yanghui Cao 33-54
ISCER Marketing Mix: The New Holy Grail of Marketing Strategies PDF
Justin Perch 55-68
The impact of emotions on consumer behaviour: Exploring gender differences PDF
Sarwar Khawaja, Tayyaba Zia, Katarina Sokić, Fayyaz Hussain Qureshi 69-80


Paper submission email: JMCR@iiste.org

ISSN 2422-8451

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