Browse Title Index


 
Issue Title
 
Vol 15 (2015) Repercussion of Personal Traits on the Overall Attitude about Online Advertisements – Empirical Forethoughts among Teenagers in Tamil Nadu, India Abstract   PDF
K. Pongiannan S. Sivaneshwaran
 
Vol 46 (2018) Research on the effect of entrepreneurial preparedness on resource acquisition-- a mediation mechanism based on cognitive legitimacy Abstract   PDF
Luo Xiangping
 
Vol 47 (2018) Research on the Relationship Among Dual Open Innovation, Social Ties and New Product Market Performance Abstract   PDF
WANG Ting, GU Jibao
 
Vol 87 (2022) Research Methodological Choice: Explaining Research Designs; Qualitative and Quantitative Sample Size Determination, Sampling, Data Collection, and Analysis Techniques Abstract   PDF
Blessed Mwansa, Austin Mwange, Windu Matoka, Joseph Chiseyeng’I, Onward Chibawe, Robbson Manda, Golden Mashiri, Richie Nawa, Nizah Mutambo
 
Vol 57 (2019) Resource Schedule of Concrete Fish Pond Construction Using Network Analysis Abstract   PDF
Akomolafe A. A.
 
Vol 23 (2016) Review on Challenges and Opportunities of Honey Marketing in Ethiopia Abstract   PDF
Getahun Tekle
 
Vol 67 (2020) Review on Coffee Production and Marketing in Ethiopia Abstract   PDF
Jima Degaga
 
Vol 69 (2020) Review on Constraints, Opportunities Traditional Coping Mechanism of Milk Marketing Participation in Ethiopia Abstract   PDF
HAILE TAMIRU
 
Vol 77 (2021) Review on Live animal and Meat Marketing and Production in Ethiopia Abstract   PDF
Rozina Gidey
 
Vol 84 (2022) Review on Honey Value Chain in Ethiopia Abstract   PDF
Siyoum Yifru Feyissa
 
Vol 81 (2021) Reviewing the Relevance of SWOT Analysis Model on Social Media Marketing Strategy Design Framework Abstract   PDF
Dare Oluwatobi Adekoya
 
Vol 43 (2018) Rice technology and its market value in Guinea: A case of Faranah Prefecture Abstract   PDF
Siba Kolin Koivogui, Umuhoza Karemera Josiane Noella, Emmanuel Tolno
 
Vol 6 (2015) Risk Tolerance Dependent on What? Demographics or Personality Type: Findings from an Empirical Research Abstract   PDF
Heena Thanki
 
Vol 5 (2014) Role of Strategic Alliance as an Instrument for Rapid Growth, by the Afghan Firms Abstract   PDF
Ismail Sahibzada, Sara Foghani
 
Vol 10 (2015) Role of Relationship Marketing in Building Customer Loyalty in Services Sector of Pakistan Abstract   PDF
Muhammad Ahmad Taqadus Bashir
 
Vol 24 (2016) Role of Brand Associations on Market Brand Performance of Service Brands: Evidential View of Kenya’s Banking Industry Abstract   PDF
Peary Kilei, Jane Omwenga, Mike Iravo
 
Vol 24 (2016) Role of Relational Trust on Customer Behavioural Intentions: Evidence from Kenya's Banking Sector Abstract   PDF
Benedict Mutuku, Mike Iravo, Jane Omwenga
 
Vol 35 (2017) Role of Celebrity Endorsed Advertisements on Purchase: A Comparative Study of Two Brands in Oman Television Abstract   PDF
Renjith Kumar.R
 
Vol 68 (2020) Role of Influencer Marketing in Promoting Financial Products in the Banking Sector of Pakistan Abstract   PDF
Rizwan Tariq, Uma Mohan, Nosheen Maqbool, Umair Zahid, Mudassar Hussain, Junaid Khan
 
Vol 91 (2023) Role of Hunger Marketing, Brand Image, and Price for Enhancing Purchase Intention Abstract   PDF
Ayu Faridah, Erna Sofriana Imaningsih
 
Vol 94 (2025) Role of national culture for digital transformation strategy implementation: The case of Ethiopian SME Abstract   PDF
Hailemariam Kebede
 
Vol 85 (2022) Roots and Tubers Market Expansion and Inclusion through Marketing Extension Services: A Conceptual Framework Abstract   PDF
Solomon Chimela Nwafor, Solomon Arumun Agba, Lamin K.M.Fatty, Joanne Sedoo Arumun
 
Vol 11 (2015) Sales Integration and Business Performance in the Telecommunication Industry in Nigeria Abstract   PDF
Didia J. U. D, N. Gladson Nwokah
 
Vol 54 (2019) Sales Structure Strategy in Bumiputera Muda LLC 1967 General Insurance Branch Lampung, Indonesia Abstract   PDF
M Yusuf S Barusman, Ferdinan .
 
Vol 54 (2019) Satisfaction with Quality and Relevance of University Education: Views from Students of Selected Universities in Kenya Abstract   PDF
Joseph K. Kirui
 
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