Browse Title Index


 
Issue Title
 
Vol 22 (2016) The Impact of Sales Promotion on Brand Equity: The Case of Brewery Industry Abstract   PDF
Salelaw, Gashaw Tibebe, Amanpreet Singh
 
Vol 23 (2016) The Impact of Fast Fashion Elements on Female Consumer Buying Behavior ( A Study Case of H&M Grand Indonesia Shopping Town) Abstract   PDF
Filda Rahmiati
 
Vol 26 (2016) The Impact of Celebrity Endorsement on Consumer Buying Behavior Abstract   PDF
Humaira Mansoor Malik
 
Vol 30 (2016) The Impact of Product Quality and Price on Customer Satisfaction with the Mediator of Customer Value Abstract   PDF
Ismail Razak, Nazief Nirwanto, Boge Triatmanto
 
Vol 32 (2017) The Impact of Employee Satisfaction on Functional Quality Services at Chicken Inn Outlets in Harare, Zimbabwe Abstract   PDF
Douglas Chiguvi, Sihlobo Nyoni
 
Vol 33 (2017) The Impact of Brand Awareness on The consumers’ Purchase Intention Abstract   PDF
Zarlish Shahid
 
Vol 41 (2017) The Impact of Entrepreneurial Marketing Behavior on Customer Relationship Management: An Applied Study on Mobile Phone Customers in Egypt Abstract   PDF
Eman Abdelhamid hasnin
 
Vol 42 (2018) The Impact of Electronic Advertising on the Cereal Importers' Decision to Buy Abstract   PDF
Mohammad Reza Javadi, Ali Akhavan
 
Vol 42 (2018) The Impact of Television and Short Message Service Advertising on Customer Behaviour and Brand Attitude Abstract   PDF
Bahareh Hanjani, Ali Akhavan
 
Vol 43 (2018) The Impact of Employee Motivation on Customer Satisfaction in the Insurance Sector in Botswana Abstract   PDF
Douglas Chiguvi, Jairus T. Ndoma
 
Vol 46 (2018) The Impact of Customer Satisfaction and Loyalty on E-Marketing: Moderating Effect of Perceived Value Abstract   PDF
Ali Hawas Alharbi, Ibrahim Hassan Alhider
 
Vol 52 (2019) The Impact of Demographic Variables and Consumer Shopping Orientations on the Purchasing Preference for Different Product Categories in the Context of Online Grocery Shopping Abstract   PDF
Haseba Hamad, Martin Schmitz
 
Vol 56 (2019) The Impact of Social Media Marketing on Consumer Purchase Intention: Consumer Survey in Saudi Arabia Abstract   PDF
Esraa Alfeel, Zaid Ahmad Ansari
 
Vol 58 (2019) The Impact of Live Animals Exports and Its Implication to Leather and Leather Products Export in Ethiopia Abstract   PDF
Gebergziaher G. Gebremicael
 
Vol 68 (2020) The Impact of Digital Media Advertising on Consumer Behavior Intention: The Moderating Role of Brand Trust Abstract   PDF
Assia Enehasse
 
Vol 69 (2020) The Impact of Coronavirus (COVID-19) on E-commerce and Customer Spending Pattern in South Korea – e-Market Trends, Forecasts and Statistics Abstract   PDF
Kim Tae-Hwan, Jeoung, So Yeon
 
Vol 19 (2016) The Implementation of Kredit Usaha Rakyat Granting on Market Traders Who Are the Customers of Bank Rakyat Indonesia in Tawangalun Banyuwangi Abstract   PDF
Sonny Leksono
 
Vol 41 (2017) The Implementation challenges of Public Procurement Act (ACT 663) faced by the Ejisu Government Hospital, Ghana Abstract   PDF
Eric Berko Aidoo
 
Vol 63 (2019) The Increasing Consumer Interest in Buying Through Electronic and Endorsement Advertising Media in Tangerang City Sport Mall Shop Abstract   PDF
Ismayudin Yuliyzar
 
Vol 12 (2015) The Influential Factors of Strategic Thinking at the Organizational Level Abstract   PDF
SAHAR RAHNAMA, AMAN ALLAH RAHPEYMA
 
Vol 14 (2015) The Influence of Islamic Work Ethics on Job Satisfaction and Organization Commitment Abstract   PDF
Muhammad Nouman Shafique
 
Vol 24 (2016) The Influence of Attitude on Online Buying Behaviour and Moderator Impact of Culture: A Study of Islamic Republic of Pakistan Youth Abstract   PDF
Ahmad Bilal Khilji
 
Vol 41 (2017) The Influence of 'Free' Marketing Websites on the Brand Equity from the Perspective of Major Manufacturing Entities Abstract   PDF
Diana "Moh'd Adnan" Homsi
 
Vol 42 (2018) The Influence of Corporate Image and E-Service Quality on E-Satisfaction and E-Loyalty of Shopee Application Users in Denpasar Abstract   PDF
Catur Permada, Ni Nyoman Kerti Yasa
 
Vol 46 (2018) The Influence of Visual Social Media, Online Customer Reviews, and Personal Communication on Young Adults’ Purchase Intention: A Mixed Methods View into Consumer Socialization Abstract   PDF
Jennifer Johnson Jorgensen, Rita Kean
 
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