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Issue Title
 
Vol 84 (2022) Review on Honey Value Chain in Ethiopia Abstract   PDF
Siyoum Yifru Feyissa
 
Vol 81 (2021) Reviewing the Relevance of SWOT Analysis Model on Social Media Marketing Strategy Design Framework Abstract   PDF
Dare Oluwatobi Adekoya
 
Vol 43 (2018) Rice technology and its market value in Guinea: A case of Faranah Prefecture Abstract   PDF
Siba Kolin Koivogui, Umuhoza Karemera Josiane Noella, Emmanuel Tolno
 
Vol 6 (2015) Risk Tolerance Dependent on What? Demographics or Personality Type: Findings from an Empirical Research Abstract   PDF
Heena Thanki
 
Vol 5 (2014) Role of Strategic Alliance as an Instrument for Rapid Growth, by the Afghan Firms Abstract   PDF
Ismail Sahibzada, Sara Foghani
 
Vol 10 (2015) Role of Relationship Marketing in Building Customer Loyalty in Services Sector of Pakistan Abstract   PDF
Muhammad Ahmad Taqadus Bashir
 
Vol 24 (2016) Role of Brand Associations on Market Brand Performance of Service Brands: Evidential View of Kenya’s Banking Industry Abstract   PDF
Peary Kilei, Jane Omwenga, Mike Iravo
 
Vol 24 (2016) Role of Relational Trust on Customer Behavioural Intentions: Evidence from Kenya's Banking Sector Abstract   PDF
Benedict Mutuku, Mike Iravo, Jane Omwenga
 
Vol 35 (2017) Role of Celebrity Endorsed Advertisements on Purchase: A Comparative Study of Two Brands in Oman Television Abstract   PDF
Renjith Kumar.R
 
Vol 68 (2020) Role of Influencer Marketing in Promoting Financial Products in the Banking Sector of Pakistan Abstract   PDF
Rizwan Tariq, Uma Mohan, Nosheen Maqbool, Umair Zahid, Mudassar Hussain, Junaid Khan
 
Vol 91 (2023) Role of Hunger Marketing, Brand Image, and Price for Enhancing Purchase Intention Abstract   PDF
Ayu Faridah, Erna Sofriana Imaningsih
 
Vol 85 (2022) Roots and Tubers Market Expansion and Inclusion through Marketing Extension Services: A Conceptual Framework Abstract   PDF
Solomon Chimela Nwafor, Solomon Arumun Agba, Lamin K.M.Fatty, Joanne Sedoo Arumun
 
Vol 11 (2015) Sales Integration and Business Performance in the Telecommunication Industry in Nigeria Abstract   PDF
Didia J. U. D, N. Gladson Nwokah
 
Vol 54 (2019) Sales Structure Strategy in Bumiputera Muda LLC 1967 General Insurance Branch Lampung, Indonesia Abstract   PDF
M Yusuf S Barusman, Ferdinan .
 
Vol 54 (2019) Satisfaction with Quality and Relevance of University Education: Views from Students of Selected Universities in Kenya Abstract   PDF
Joseph K. Kirui
 
Vol 20 (2016) Scope of Customer Retention Problems in the Mobile Phone Sector: A Theoretical Perspective Abstract   PDF
Muhammad Alshurideh
 
Vol 21 (2016) Sense Marketing, Experiential Marketing, Customer Satisfaction and Repurchase Intention Abstract   PDF
Farshad faezy razi Masoud lajevardi
 
Vol 35 (2017) Sensitivity of Pricing Strategies and Non-Price Competition of Airline Industry in Promoting Tourism in Sri Lanka (With Special Reference to Inbound Tourist Promotion in Sri Lanka) Abstract   PDF
Sampath Siriwardena, D.A.C. Silva
 
Vol 22 (2016) Service Quality on Customer Satisfaction of ITC Gardenia, Bengaluru- A Conceptual Study Abstract   PDF
Jasmine Simi A.H Hrishika S
 
Vol 43 (2018) Service Quality from Customer Perception: Comparative Analysis between Islamic and Conventional Bank Abstract   PDF
Qaisar Ali
 
Vol 64 (2020) Service Dominant Logic, Co-production and Co-creation: Model Development and Specifications Abstract   PDF
Onyechi Leonard Uzoka
 
Vol 74 (2020) Service Quality and Passengers’ Satisfaction in the Railway Transportation Service: A Case of Addis Ababa Light Rail Transit (AA-LRT) Abstract   PDF
Birhanu Bekele Kumsa
 
Vol 74 (2020) Service Quality and Business Students Satisfaction in Private Ghanaian Universities. The Moderating Role of Brand Positioning Abstract   PDF
Nicholas Oblitei Commey, Kwame Adom, Aidatu Abubakar
 
Vol 92 (2024) Service Quality Perceptions in a Regional Setting: Mobile Financial Services Perspective Abstract   PDF
Mohammad Abul Kashem, Mustafa Mamun Hayat
 
Vol 14 (2015) Shopping Behavior of Consumers Towards Organic Food Products Abstract   PDF
K.Chiranjeevi D.Suryachandra Rao, Dasari. pandurangarao
 
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