Vol 72 (2020)

Table of Contents


Journal coverpage PDF
Journal Editor
The Role of Marketing Information Systems on Business Firms Competitiveness: Integrated Review Paper from Business Perspective PDF
Legesse Lemma Chuma 1-12
The Impact of Service Quality on Customer Satisfaction in Commercial Bank of Ethiopia, Mekelle Branch PDF
Mebrahtom Abebe Gebrehiwot 13-26
Relationship Marketing and Switching Behavioural Intention Among the Customers of Deposit Money Banks in Nigeria PDF
Esiti, Blankson Governor, Adeola A. Ayodele 27-40
Factors Influencing the Purchase Decision of Smartphone Users in Sultanate of Oman PDF
Renjith Kumar.R, Diana Fernandez 41-52
Patient Satisfaction and Marketing Effectiveness in Private Hospitals in the Kingdom of Bahrain PDF
Fatima Husain Juma 53-65
The Contribution of Celebrity Endorsement to University student’s buying behavior in developing countries: A case study of Zimbabwean university students. PDF
Jokomo Rutendo, Hong-Fe Lyu 66-79

Paper submission email: JMCR@iiste.org

ISSN 2422-8451

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