Table of Contents
Articles
| Journal coverpage | |
| Journal Editor |
| The Role of Marketing Information Systems on Business Firms Competitiveness: Integrated Review Paper from Business Perspective | |
| Legesse Lemma Chuma | 1-12 |
| The Impact of Service Quality on Customer Satisfaction in Commercial Bank of Ethiopia, Mekelle Branch | |
| Mebrahtom Abebe Gebrehiwot | 13-26 |
| Relationship Marketing and Switching Behavioural Intention Among the Customers of Deposit Money Banks in Nigeria | |
| Esiti, Blankson Governor, Adeola A. Ayodele | 27-40 |
| Factors Influencing the Purchase Decision of Smartphone Users in Sultanate of Oman | |
| Renjith Kumar.R, Diana Fernandez | 41-52 |
| Patient Satisfaction and Marketing Effectiveness in Private Hospitals in the Kingdom of Bahrain | |
| Fatima Husain Juma | 53-65 |
| The Contribution of Celebrity Endorsement to University student’s buying behavior in developing countries: A case study of Zimbabwean university students. | |
| Jokomo Rutendo, Hong-Fe Lyu | 66-79 |
Paper submission email: JMCR@iiste.org
ISSN 2422-8451
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