Issue | Title | |
Vol 8 (2015) | A Comparative Study on Factors Shaping Buying Behaviour on B2B and B2C E-Commerce Platforms in India | Abstract PDF |
Pradyut V. Hande, Debleena Ghosh, Atin Govil | ||
Vol 23 (2016) | A Comparative Study on the Buying Behaviour of Rural and Urban Consumers towards Mobile Phone in Ganjam District, Odisha | Abstract PDF |
Sathya Swaroop Debasish, Sujit Kumar Prusty | ||
Vol 22 (2016) | A Conceptual Model in Marketing: Celebrity Endorsement, Brand Credibility and Brand Equity | Abstract PDF |
Vahid reza mirabi Masoud lajevardi | ||
Vol 19 (2016) | A Hospital Case Study: The Effect of MCSQ and Cose on Service Performance And Customer Satisfaction | Abstract PDF |
Kokok Adi Prayogo, Widji Astuti, Achmad Firdiansjah | ||
Vol 23 (2016) | A Model for Building and Implementing Customer Value Co-creation Agendas | Abstract PDF |
Remy Nyukorong | ||
Vol 30 (2016) | A Qualitative Analysis of the Influence of Exclusive Territory and Tying Clauses on Franchisees’ Business Performance and Overall Satisfaction | Abstract PDF |
Adams Adeiza, Marlin Abdul Malek, Noor Azizi Ismail | ||
Vol 34 (2017) | A Review of Challenges and Opportunity of Livestock Marketing in Southern Part of Ethiopia | Abstract PDF |
Sintayehu Shibru | ||
Vol 59 (2019) | A Review on Livestock Marketing in Ethiopia: Opportunities and Challenges | Abstract PDF |
Amanuel Ayele | ||
Vol 1 (2013) | A Study on Consumer Awareness about Handloom Products with Special Reference to Erode District. | Abstract PDF |
A. Kumudha, Rizwana. M | ||
Vol 4 (2014) | A study of Retail Display and Impulse Buying Behavior | Abstract PDF |
Sarmistha Sarma | ||
Vol 41 (2017) | A Study of Negative Customer Online Reviews and Managerial Responses on Social Media— Case Study of the Marriott Hotel Group in Beijing | Abstract PDF |
W. Chen, S. Tabari | ||
Vol 1 (2013) | Adopting Billboard Advertising as a Strategy for Solid Waste Management in Nigeria | Abstract PDF |
Akpoghiran, I. Patrick, Otite, Ese Samson | ||
Vol 15 (2015) | Adoption of Mobile Money Transfer Services in Bangladesh: A Structural Equation Modeling Approach | Abstract PDF |
Iftekhar Mahfuz, Suman Prosad Saha, Mahtab Fahim | ||
Vol 17 (2015) | Advertisement for Communication Effecting Consumer Behavior | Abstract PDF |
Uma Shankar Singh, Osman Sahin | ||
Vol 17 (2015) | Advertisement is a Competence Tool to Effect Competition among Fashion Brands: A Case of Fashion Brands from Karachi | Abstract PDF |
Javeria Aslam, Samreen Lodhi | ||
Vol 52 (2019) | Affiliate Marketing Concept and Performance of Online Businesses in Nigeria | Abstract PDF |
Nwogu, Cecilia Ugochukwu Kechinyerem | ||
Vol 22 (2016) | Agency Problems, Product Market Competition and Dividend Policies in Pakistan | Abstract PDF |
Muhammad Rizwan Ullah | ||
Vol 11 (2015) | An Analysis Of Factors Influencing Consumer Patronage Of Bars: A Survey of Bars, Kisii Town’s Central Business District, Kenya | Abstract PDF |
Nyakweba Junior Andrew, Justus Nyongesa Wesonga, Bosire Bonareri Everlyne | ||
Vol 13 (2015) | AN ANALYSIS OF THE MARKETING OF ONION IN MONGUNO LOCAL GOVERNMENT AREA OF BORNO STATE, NIGERIA | Abstract PDF |
Sulumbe, I.M, Shettima, B. G., John, T. B. | ||
Vol 16 (2015) | An analysis of compulsive buying behavior: Questioning the role of marketing campaigns | Abstract PDF |
Moin Ahmed Moon, Hassan Rasool, Saman Attiq | ||
Vol 20 (2016) | An Analysis of Service Quality for Customer Satisfaction at Tanzania Posts Corporation | Abstract PDF |
Antony Nyangarika | ||
Vol 20 (2016) | An Analysis of Internet Banking Service Quality Affecting Customer Satisfaction with a focus on United Commercial Bank Limited in Bangladesh | Abstract PDF |
Suman Prosad Saha | ||
Vol 26 (2016) | An Analyses of Onion Marketing in Toro District of Toro Local Government Area in Bauchi State, Nigeria | Abstract PDF |
Ibrahim, Iro I, Nanven, A. D, Adeniyi, T. O, Gloria, P. M, Zwalnan, D. N, Jameela, A, Umar, U. M | ||
Vol 26 (2016) | An Analysis of Customer Services Quality on Basis of Customer Appearance: Evidence from Continental Restaurant Sector of Bahawalpur, Pakistan | Abstract PDF |
Muhammad Mehtab Qureshi | ||
Vol 27 (2016) | An Assessment of Customer Satisfaction with GSM Service Quality in Cross River State, Nigeria | Abstract PDF |
Amadi, Christan, Essien, Eyo Emmanuel | ||
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