Browse Title Index

Issue Title
Vol 47 (2018) Development a New Scale for Consumers’ Perception About the Ethics of Retailers in B2C E-Commerce in Developing Countries: Evidence from Vietnam Abstract   PDF
Zhi Yang, Quang Van Ngo, Son Thanh Than
Vol 43 (2018) Divergence and Relevance in Advertising Creativity: Theory Testing in the Nigerian Context Abstract   PDF
Olarotimi, Busayo Anthony
Vol 15 (2015) Does Brand Experience Build Customer’s Satisfaction and Loyalty in the Automobile Industry Abstract   PDF
Mohamed Atteia Sayed
Vol 9 (2015) Does Organizational Support Enhance the Organizational Citizenship Behavior in Service Industry with Moderating Role of Service Climate? Abstract   PDF
Muhammad Tariq Sharif, Rana Muhammad Shahid Yaqub, Fahad Javed Baig
Vol 54 (2019) Drivers of Bank /Branch Switching Intentional Behaviour in Retail Banking: Evidence from Indian Banking Customers Abstract   PDF
P.K. Agarwal
Vol 12 (2015) Drug Use and Sources of Drug Information among Secondary School Students in Imo State, Nigeria Abstract   PDF
Cajetan I. Ilo, Ignatius O. Nwimo, Chinagorom Onwunaka
Vol 6 (2015) Dynamic Relationship between Debt and Cash flow in Pecking Order Theory: Evidence from Panel GMM Abstract   PDF
B.T, Matemilola, Rubi Ahmad, Salami Dada Kareem, Oke David Mautin, Oladipo Kolapo Sakiru
Vol 2 (2013) Economic Analysis of Snail Meat Consumption InIbarapa Central Local Government Area of Oyo State Abstract   PDF
Adeniyi Babatunde, Shobanke I,A., Omotoso A.B.
Vol 13 (2015) Economic analysis on production and marketing of Chilli in Mokokchung District of Nagaland# Abstract   PDF
Sashimatsung Giribabu
Vol 14 (2015) Economic Analysis of Poultry Egg Production in Quetta District Balochistan Pakistan Abstract   PDF
Irfana Noor Memon
Vol 21 (2016) Economic Analysis of Banana Production under Contract Farming in Sindh Pakistan Abstract   PDF
Irfana Noor Memon
Vol 29 (2016) Economic Assessment of Sugarcane Production and Its Marketing Constraints in Sindh, Pakistan Abstract   PDF
Moula Bux Peerzado
Vol 29 (2016) Economic Analysis of Milk Marketing in Sindh Province: A Case Study of District Dadu Abstract   PDF
Riaz Hussain Jamali
Vol 51 (2018) Economic Effects of Bridal Ceremonies on Small Business Enterprises in USA: An exploratory Study Abstract   PDF
Zhenghao Wu, Ahilé Nicolas Koudou
Vol 52 (2019) Economic Viability of Fish Smoking and Marketing: Evidence from Ibi, Taraba State, Nigeria Abstract   PDF
G.O. Onogwu, Asogah Solomon Edoh, O.G. Akise
Vol 3 (2014) Effect of Task Oriented and Relational Leadership Style on Employee Performance; Moderating Impact of Communicator Competence Abstract   PDF
Hina Fayyaz, Riffat Naheed, Ameer Hasan
Vol 11 (2015) Effect of Promotional Mix Elements on Sales Volume of Financial Institutions in Kenya: Case Study of Kenya Post Office Savings Bank Abstract   PDF
Francis Ofunya Afande, Mathenge Paul Maina
Vol 14 (2015) Effect of Advertising on Children Behavior in Southern Punjab Abstract   PDF
Sadique Hussain
Vol 25 (2016) Effect of Food Product Packaging on the Perception of Buyers Study Based on Food Product Packaging as an Important Tool from Traditional to Modern World Abstract   PDF
Kainat Waseem
Vol 26 (2016) Effect of Brand Equity Dimension on Purchasing Behavior (Case Study: Aroma Bakery and Cake Shop in Medan) Abstract   PDF
Iskandar M. Pulungan, Ujang Sumarwan, Megawati Simanjuntak
Vol 34 (2017) Effect of Pricing of New Coca Cola Soft Drink Products on Sales Performance of Coca- Cola Company in Nyahururu Town Abstract   PDF
Kamau Charles Kiiru, Elizabeth N. Makokha, David Gichuhi
Vol 36 (2017) Effect of Brand Image and Perceived Price Towards Purchase Decision in Kentucky Fried Chicken (KFC) Abstract   PDF
Yuli Harwani
Vol 36 (2017) Effect of Promotional Strategies on Customer Loyalty and Repeat Purchase on the Soft Drink Bottling Industry in Ghana with Special Emphasis on Coca Cola’s (Coke) Abstract   PDF
Hamza Kaka Abdul Wahab
Vol 45 (2018) Effect of External Environmental Industries, Leadership of Entrepreneurship, Resources and Motivation of Entrepreurship to Orientation and Performance of Entrepreneurship of Leathers Craft Center in Tanggulangin Sidoarjo East Java Abstract   PDF
H.Teman Koesmono
Vol 56 (2019) Effect of Marketing System on Sales Volume of Mango Fruit: (A Case of Selected Kebeles Guto Gida Woreda Abstract   PDF
Dame Yemane Adula
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