| Issue | Title | |
| Vol 71 (2020) | Critical Appraisal of Prevailing Marketing Mix: Applies Particularly to the Digital Marketing Metaphor | Abstract PDF |
| Shashi Kant | ||
| Vol 74 (2020) | Critical Evaluation of AI System Implementation as a Source of Competitive Advantage | Abstract PDF |
| Tendai Patience Chipere, Sijing Chen | ||
| Vol 12 (2015) | Cultural Differences and Marketers’ Response: Consumer Behavior Audit of A Leading Australian Household Brand | Abstract PDF |
| Mehdad Mamur Mannan, Karen Alexandria Sandip Sarker | ||
| Vol 1 (2013) | Customer Perception of the Effectiveness of Service Quality Delivery of Islamic Banks in Nigeria: An Evaluation of Jaiz Bank | Abstract PDF |
| Gambo, Musa K. K. | ||
| Vol 4 (2014) | Customer loyalty toward Nokia Brand | Abstract PDF |
| Saba Sattar, IrFan Ali, Alvina Arshad | ||
| Vol 5 (2014) | Customer Satisfaction in Fast Food Restaurants in Ibadan Metropolis | Abstract PDF |
| Dipeolu Adewale, Adewuyi Samuel, Ayinla Moradeke, Bakare Adegoke | ||
| Vol 10 (2015) | Customer Lifetime Value to Managing Marketing Strategies in Financial Services | Abstract |
| Nadia Umair | ||
| Vol 13 (2015) | CUSTOMER SERVICE INTEGRATION AND BUSINESS PERFORMANCE IN THE TELECOMMUNICATION INDUSTRY IN NIGERIA | Abstract PDF |
| Didia J. U. D, N. Gladson Nwokah | ||
| Vol 14 (2015) | Customer’s Behavior towards Islamic Banking in Pakistan | Abstract PDF |
| Muhammad Nouman Shafique | ||
| Vol 14 (2015) | Customer Perception and Expectation: A Comparative Analysis between Private & Public Cell Phone Service Providers | Abstract PDF |
| Uma Sankar Mishra | ||
| Vol 24 (2016) | Customer’s Perception towards Buying Eco-Friendly Diversified Jute Products: An Empirical Investigation in Dhaka City, Bangladesh | Abstract PDF |
| Mohammad Muzahidul Islam, Jian Xiaoying | ||
| Vol 29 (2016) | Customers’ Involvement and Retention of Deposit Money Banks in Port Harcourt | Abstract PDF |
| N. Gladson Nwokah, Elizabeth L. Poi | ||
| Vol 34 (2017) | Customers’ Perception about Micro Finance in India: A Brief Survey on Bandhan Micro Finance | Abstract PDF |
| Sarbapriya Ray | ||
| Vol 37 (2017) | Customer Loyalty Initiative and Its Influence on Customer Satisfaction among Large Retail Supermarkets in Kenya | Abstract PDF |
| Cherono Vivian, Winifred N. Karugu, Peter Mwaura Njuguna | ||
| Vol 49 (2018) | Customers Responses to the Emotional Labor During Service Encounters | Abstract PDF |
| Abdul Mannan Khan | ||
| Vol 61 (2019) | Customers’ Switching Behaviour in the Banking Industry in Cape Coast Metropolis, Ghana | Abstract PDF |
| Godfred Bugyei | ||
| Vol 71 (2020) | Customer Perception and Satisfaction Towards Service Providers | Abstract PDF |
| Fredrick Ahenkora Boamah, Nana Ama Asi Danso, Jonathan Aseye Nutakor | ||
| Vol 75 (2021) | Customer Perception of Service Quality, Price Fairness and Brand-image of Telecommunication Service Providers in Ghana and Its Impact on Customer Satisfaction and Loyalty | Abstract PDF |
| Emmanuel Sampson Ansah | ||
| Vol 76 (2021) | Customer Satisfaction and Customer Loyalty in the Post-Crisis Banking Sector of Ghana | Abstract PDF |
| Frank Boateng, Michael Adesi, Edward Yeboah, Linda Maysel Oduro, Margaret Mary Sackey | ||
| Vol 85 (2022) | Customer Relationship Management Practices and Customer Retention at Ghana Commercial Bank (GCB) in Tamale: Mediating Role of Customer Satisfaction | Abstract PDF |
| Eric Gonu, Mary Konadu, Mary Asare-Larbi | ||
| Vol 9 (2015) | Dairy Production, Processing and Marketing in Chencha and Kutcha Districts, Southern Ethiopia | Abstract PDF |
| Minale Getachew, Yilkal Tadele | ||
| Vol 27 (2016) | Dairy Production and Marketing Systems in Kaffa and Sheka Zones, Southern Ethiopia | Abstract PDF |
| Kassa Tarekegn | ||
| Vol 34 (2017) | Dairy Production and Marketing Systems of Smallholder Farmers: The Case of Urban and Pre-urban of Guto Gida and Bako Tibe Districts, Western Oromia, Ethiopia | Abstract PDF |
| Kifle Degefa | ||
| Vol 9 (2015) | Data Mining for Marketing | Abstract PDF |
| Rafi Ahmad Khan | ||
| Vol 16 (2015) | Dealing with Modern Market Poor Housewife Response in the Presence of Supermarkets and Malls in Madiun and the Surrounding Area | Abstract PDF |
| FX Sri Sadewo, Sudarmiani ., Parji . | ||
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