Browse Title Index


 
Issue Title
 
Vol 19 (2016) Contemporary Analysis of Ads and Their Impact on Customer Loyalty (Case of Consumable Goods) Abstract   PDF
Ahsan Jamal Baig
 
Vol 11 (2015) Content Analysis of Award Winning Advertisements: Search for More Creative Elements Abstract   PDF
Ali Arslan Zaki, Anum Fatima
 
Vol 16 (2015) Corporate Social Responsibility, Consumption Values and Consumers Choice Behaviour Abstract   PDF
Bahram Kheiri, Masoud lajevardi, Mehdi Mohsenipoor Golmaghani, Sina Fakharmanesh
 
Vol 29 (2016) Corporate Social Responsibity in the Universities Abstract   PDF
ArvinLucy Onditi
 
Vol 44 (2018) Corporate Social Responsibility in Purchasing and Firm Performance Abstract   PDF
Chompunoot Duangjan
 
Vol 10 (2015) Country of Origin Image and It’s Impact on Brand Association, Perceived Quality and Brand Loyalty Abstract   PDF
Erna Listiana
 
Vol 5 (2014) Coverage Prediction of an AP by using SINR Analysis and Users Density Estimation Abstract   PDF
Twahir Kazema, Kisangiri Michael, Dina Machuve
 
Vol 71 (2020) Critical Appraisal of Prevailing Marketing Mix: Applies Particularly to the Digital Marketing Metaphor Abstract   PDF
Shashi Kant
 
Vol 74 (2020) Critical Evaluation of AI System Implementation as a Source of Competitive Advantage Abstract   PDF
Tendai Patience Chipere, Sijing Chen
 
Vol 12 (2015) Cultural Differences and Marketers’ Response: Consumer Behavior Audit of A Leading Australian Household Brand Abstract   PDF
Mehdad Mamur Mannan, Karen Alexandria Sandip Sarker
 
Vol 1 (2013) Customer Perception of the Effectiveness of Service Quality Delivery of Islamic Banks in Nigeria: An Evaluation of Jaiz Bank Abstract   PDF
Gambo, Musa K. K.
 
Vol 4 (2014) Customer loyalty toward Nokia Brand Abstract   PDF
Saba Sattar, IrFan Ali, Alvina Arshad
 
Vol 5 (2014) Customer Satisfaction in Fast Food Restaurants in Ibadan Metropolis Abstract   PDF
Dipeolu Adewale, Adewuyi Samuel, Ayinla Moradeke, Bakare Adegoke
 
Vol 10 (2015) Customer Lifetime Value to Managing Marketing Strategies in Financial Services Abstract
Nadia Umair
 
Vol 13 (2015) CUSTOMER SERVICE INTEGRATION AND BUSINESS PERFORMANCE IN THE TELECOMMUNICATION INDUSTRY IN NIGERIA Abstract   PDF
Didia J. U. D, N. Gladson Nwokah
 
Vol 14 (2015) Customer’s Behavior towards Islamic Banking in Pakistan Abstract   PDF
Muhammad Nouman Shafique
 
Vol 14 (2015) Customer Perception and Expectation: A Comparative Analysis between Private & Public Cell Phone Service Providers Abstract   PDF
Uma Sankar Mishra
 
Vol 24 (2016) Customer’s Perception towards Buying Eco-Friendly Diversified Jute Products: An Empirical Investigation in Dhaka City, Bangladesh Abstract   PDF
Mohammad Muzahidul Islam, Jian Xiaoying
 
Vol 29 (2016) Customers’ Involvement and Retention of Deposit Money Banks in Port Harcourt Abstract   PDF
N. Gladson Nwokah, Elizabeth L. Poi
 
Vol 34 (2017) Customers’ Perception about Micro Finance in India: A Brief Survey on Bandhan Micro Finance Abstract   PDF
Sarbapriya Ray
 
Vol 37 (2017) Customer Loyalty Initiative and Its Influence on Customer Satisfaction among Large Retail Supermarkets in Kenya Abstract   PDF
Cherono Vivian, Winifred N. Karugu, Peter Mwaura Njuguna
 
Vol 49 (2018) Customers Responses to the Emotional Labor During Service Encounters Abstract   PDF
Abdul Mannan Khan
 
Vol 61 (2019) Customers’ Switching Behaviour in the Banking Industry in Cape Coast Metropolis, Ghana Abstract   PDF
Godfred Bugyei
 
Vol 71 (2020) Customer Perception and Satisfaction Towards Service Providers Abstract   PDF
Fredrick Ahenkora Boamah, Nana Ama Asi Danso, Jonathan Aseye Nutakor
 
Vol 75 (2021) Customer Perception of Service Quality, Price Fairness and Brand-image of Telecommunication Service Providers in Ghana and Its Impact on Customer Satisfaction and Loyalty Abstract   PDF
Emmanuel Sampson Ansah
 
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