Browse Title Index

Issue Title
Vol 12 (2015) Cultural Differences and Marketers’ Response: Consumer Behavior Audit of A Leading Australian Household Brand Abstract   PDF
Mehdad Mamur Mannan, Karen Alexandria Sandip Sarker
Vol 1 (2013) Customer Perception of the Effectiveness of Service Quality Delivery of Islamic Banks in Nigeria: An Evaluation of Jaiz Bank Abstract   PDF
Gambo, Musa K. K.
Vol 4 (2014) Customer loyalty toward Nokia Brand Abstract   PDF
Saba Sattar, IrFan Ali, Alvina Arshad
Vol 5 (2014) Customer Satisfaction in Fast Food Restaurants in Ibadan Metropolis Abstract   PDF
Dipeolu Adewale, Adewuyi Samuel, Ayinla Moradeke, Bakare Adegoke
Vol 10 (2015) Customer Lifetime Value to Managing Marketing Strategies in Financial Services Abstract
Nadia Umair
Didia J. U. D, N. Gladson Nwokah
Vol 14 (2015) Customer’s Behavior towards Islamic Banking in Pakistan Abstract   PDF
Muhammad Nouman Shafique
Vol 14 (2015) Customer Perception and Expectation: A Comparative Analysis between Private & Public Cell Phone Service Providers Abstract   PDF
Uma Sankar Mishra
Vol 24 (2016) Customer’s Perception towards Buying Eco-Friendly Diversified Jute Products: An Empirical Investigation in Dhaka City, Bangladesh Abstract   PDF
Mohammad Muzahidul Islam, Jian Xiaoying
Vol 29 (2016) Customers’ Involvement and Retention of Deposit Money Banks in Port Harcourt Abstract   PDF
N. Gladson Nwokah, Elizabeth L. Poi
Vol 34 (2017) Customers’ Perception about Micro Finance in India: A Brief Survey on Bandhan Micro Finance Abstract   PDF
Sarbapriya Ray
Vol 37 (2017) Customer Loyalty Initiative and Its Influence on Customer Satisfaction among Large Retail Supermarkets in Kenya Abstract   PDF
Cherono Vivian, Winifred N. Karugu, Peter Mwaura Njuguna
Vol 49 (2018) Customers Responses to the Emotional Labor During Service Encounters Abstract   PDF
Abdul Mannan Khan
Vol 61 (2019) Customers’ Switching Behaviour in the Banking Industry in Cape Coast Metropolis, Ghana Abstract   PDF
Godfred Bugyei
Vol 9 (2015) Dairy Production, Processing and Marketing in Chencha and Kutcha Districts, Southern Ethiopia Abstract   PDF
Minale Getachew, Yilkal Tadele
Vol 27 (2016) Dairy Production and Marketing Systems in Kaffa and Sheka Zones, Southern Ethiopia Abstract   PDF
Kassa Tarekegn
Vol 34 (2017) Dairy Production and Marketing Systems of Smallholder Farmers: The Case of Urban and Pre-urban of Guto Gida and Bako Tibe Districts, Western Oromia, Ethiopia Abstract   PDF
Kifle Degefa
Vol 9 (2015) Data Mining for Marketing Abstract   PDF
Rafi Ahmad Khan
Vol 16 (2015) Dealing with Modern Market Poor Housewife Response in the Presence of Supermarkets and Malls in Madiun and the Surrounding Area Abstract   PDF
FX Sri Sadewo, Sudarmiani ., Parji .
Vol 16 (2015) Demand Estimation and Forecasting for DALDA Banaspati in Pakistan: An Empirical Analysis from Multan District Abstract   PDF
Muhammad Yasir Shahzad, Javed Iqbal, Marriyem Ali Noor, Anum Choudary
Vol 50 (2018) Demographic Factors Predicting Turnover Intentions in Tamale Technical University Abstract   PDF
Yakubu Hawawu
Vol 30 (2016) Demonetization of Higher Denomination Banknotes in India and Growth of Mobile Wallet Business Transactions Abstract   PDF
S. Harish Babu
Vol 15 (2015) Destination Brand Equity in Tourism Context: Evidence on Iran Abstract   PDF
Masoud lajevardi
Vol 14 (2015) Determinants of Consumer preferences of Branded Goods: A Case Study of Selected Districts of Punjab Pakistan Abstract   PDF
Asia Naseem, Imran Qaiser, Sadia Ali
Vol 15 (2015) Determinants of the Volume of Market Surplus of Forest Coffee Produce and Price Received by Coffee Farm Household in Essara Woreda, the Cause of Dawuro Zone, Southern Nation Natonalits and Peoples Region, Ethiopia Abstract   PDF
Alemayehu Asfaw Amamo
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