Browse Title Index


 
Issue Title
 
Vol 3 (2014) Consumer Perception and Attitude on Mobile Phone Market in Tanzania Abstract   PDF
Lyata Ndyali
 
Vol 4 (2014) Consumer’s Ethnocentricity in Respect to Local and Foreign Brand Preference: An Empirical Research Study in Islamabad, Pakistan Abstract   PDF
Khubaib Azhar, NainTara Sarfarz Raja
 
Vol 9 (2015) Consumer Willingness toward Counterfeit Products in Pakistan: An Exploratory Study Abstract   PDF
Muhammad Nouman Shafique
 
Vol 10 (2015) Consumers’ Preferences for Wax Prints for Ceremonial Occasions in the New Juaben Municipality Abstract   PDF
Sarah Daddah, Rose Dogbey, Joseph Osei, Victor Dedume
 
Vol 10 (2015) Consumer Purchase Behaviour in a Frequently bought product Category: Investigation and measure of Brand loyalty. Abstract   PDF
AKOMOLAFE, ABAYOMI A, AKINYELE, Atinuke, OLADIMEJI, Olanrewaju A
 
Vol 12 (2015) Consumer Attitude towards Counterfeit Products: With Reference to Pakistani Consumers Abstract   PDF
Muhammad Zeashan Syed Shahzaib Pirzada, Adnan Haider Muhammad Abbas
 
Vol 13 (2015) Consumers’ Perception on Online Shopping Abstract   PDF
R. Shanthi, Desti Kannaiah
 
Vol 13 (2015) CONSUMER BEHAVIOUR IN TOURISM INDUSTRY OF PAKISTAN Abstract   PDF
Zohaib-ur-Rehman Muhammad Ashar Asdull
 
Vol 15 (2015) Consumer’s Brand Purchase Intention in Emerging Markets Like Pakistan Abstract   PDF
Muhammad Naeem
 
Vol 32 (2017) Consumers’ Ethnocentrism and Perception of Country-Of-Origin of Automobiles: Evidence from Nigeria Abstract   PDF
Ikaba, Yirakpoa Victoria, Wali Kemkamma, Nwiepe, Naata Michael
 
Vol 33 (2017) Consumer Response: Examining Religiosity, CSR Attitude, CSR Behaviour of SMEs Executives in Odisha Abstract   PDF
Subash Chandra Nath
 
Vol 38 (2017) Consumers’ Perception of Online Shopping in Swabi Area Abstract   PDF
Shah Mehran
 
Vol 43 (2018) Consumers’ Attitudes Towards Imported Shoe Products in Ethiopia Abstract   PDF
YIBELTAL ASCHALE
 
Vol 50 (2018) Consumer Awareness of the Right to Truthful Advertising Information in Kenya Abstract   PDF
Hiram M Mucheke
 
Vol 51 (2018) Consumers’ Shoe Preference: Domestic versus Imported Leather Shoes: Case Study in Addis Ketema Sub-City, Ethiopia Abstract   PDF
Endalew Adamu
 
Vol 75 (2021) Consumers’ Attitudes towards Online Shopping: A Comparative Study of Male and Female Consumers Abstract   PDF
Tanjil Hossain, Halima Afrin, Razia Sultana, Rokaiya Rosul Itu
 
Vol 15 (2015) Contemporary Analysis of ADS and Their Impact on Customer Loyalty (Case of Consumable Goods) Abstract   PDF
Ahsan Jamal Baig
 
Vol 19 (2016) Contemporary Analysis of Ads and Their Impact on Customer Loyalty (Case of Consumable Goods) Abstract   PDF
Ahsan Jamal Baig
 
Vol 11 (2015) Content Analysis of Award Winning Advertisements: Search for More Creative Elements Abstract   PDF
Ali Arslan Zaki, Anum Fatima
 
Vol 16 (2015) Corporate Social Responsibility, Consumption Values and Consumers Choice Behaviour Abstract   PDF
Bahram Kheiri, Masoud lajevardi, Mehdi Mohsenipoor Golmaghani, Sina Fakharmanesh
 
Vol 29 (2016) Corporate Social Responsibity in the Universities Abstract   PDF
ArvinLucy Onditi
 
Vol 44 (2018) Corporate Social Responsibility in Purchasing and Firm Performance Abstract   PDF
Chompunoot Duangjan
 
Vol 10 (2015) Country of Origin Image and It’s Impact on Brand Association, Perceived Quality and Brand Loyalty Abstract   PDF
Erna Listiana
 
Vol 5 (2014) Coverage Prediction of an AP by using SINR Analysis and Users Density Estimation Abstract   PDF
Twahir Kazema, Kisangiri Michael, Dina Machuve
 
Vol 87 (2022) Covid 19 Pandemic Government Interventions and Their Implications on Shopper Behavior: A Study of Consumers in Kenya Abstract   PDF
Justus M Munyoki, Angeline Mulwa
 
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