Consumers’ Perception of Online Shopping in Swabi Area

Shah Mehran


The current research is about the trend of online shopping to judge consumer’s perception regarding online shopping in Swabi area. For this purpose, primary data has been collected through convenience based questionnaires. The sample size for research is 155 and the gathered data has been analyzed through SPSS software.  Various questions related to different variables were asked and it was concluded that majority of the people’s demand is best quality products with on time delivery and cash on delivery payment along with money back guarantee which is a safe way of reducing the perception of financial risk and quality issues. The study also found that youth is showing a keen interest in online shopping, however, the elderly people were not that much interested. The findings of the study specify that online shopping might be developed well in Swabi, if the people are provided the above mentioned facilities. People of the area have a reasonable literacy rate which is helpful in adopting the trend of online shopping. This study is the first of its kind ever conducted in this area, no published work is available in the area concerned.

Keywords: Consumers’ Perception, Online Shopping, Customers Satisfaction, Financial Security

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