Vol 51 (2018)

Table of Contents


Journal coverpage PDF
Journal Editor
The Effect of Brand Images and Brand Preferences on Decision to Buy Collection Power School Equipment Products PDF
Eny Rachmawati, Sudjilah . 1-6
Sponsorship Marketing: A Theoretical Link Between Sports Marketing and Brand Awareness of Business Organizations in Nigeria PDF
Nwogu, Cecilia Ugochukwu Kechinyerem 7-10
Consumers’ Shoe Preference: Domestic versus Imported Leather Shoes: Case Study in Addis Ketema Sub-City, Ethiopia PDF
Endalew Adamu 11-15
Impact of Transformational Leadership on Job Satisfaction in Public Sector Institutions of Pakistan PDF
Rizwan Khalid 16-19
Economic Effects of Bridal Ceremonies on Small Business Enterprises in USA: An exploratory Study PDF
Zhenghao Wu, Ahilé Nicolas Koudou 20-22
Influence of Brand Management Practices on Customer Satisfaction among Universities in Kenya PDF
Stephen Maore, Justus Munyoki, Mary Kinoti, Joseph Owino 23-33

Paper submission email: JMCR@iiste.org

ISSN 2422-8451

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