Browse Title Index

Issue Title
Vol 4 (2014) Effective Factors on Food Companies Brand Equity: Evidence from Iran Food Industry Abstract   PDF
Masoud lajevardi
Vol 8 (2015) Effects of Customer Loyalty Schemes on Consumer Behavior in Supermarkets in Nairobi Abstract   PDF
Francis Ofunya Afande
Vol 10 (2015) Effects of Brand Personality on Attitudinal and Behavioral Loyalty of Costumers of the Bank of Industry and Mine Branches in Tehran Abstract   PDF
Mehrdad Bahremand, Negar Mesbahi Jahromi
Vol 19 (2016) Effects of Advertisement on Consumer’s Buying Behaviour with References to FMCGs in Southern Punjab-Pakistan Abstract   PDF
Abdul Ghafoor Awan
Vol 24 (2016) Effects of Service Brand Identity Building on Brand Performance in the Insurance Sector of Kenya Abstract   PDF
Meshack Kimeu Sammy, Jane Omwenga, Mike Iravo
Vol 24 (2016) Effects of Social Network on Marketing of Goods and Services: A Study of University of Maiduguri Campus, Nigeria Abstract   PDF
Vol 31 (2017) Effects of Marketing Mix Strategy on Performance of Small Scale Businesses in Maiduguri Metropolitan, Borno State Nigeria Abstract   PDF
Bintu Mustapha
Vol 38 (2017) Effects of the Factors Determining the Online Purchase Behaviour of the Consumer on Actual Purchase Abstract   PDF
Şakir Erdem, Tevfik Yoldemir, Ceyda Aysuna Türkyilmaz
Vol 43 (2018) Effects of Internal Marketing on Employees’ Customer Orientation in Ethiopian Airlines Abstract   PDF
Yibeltal Nigussie
Vol 14 (2015) E-Integrated Marketing Communication and its impact on Customers' Attitudes Abstract   PDF
Suleiman A Al Khattab, As'ad, H. Abu-Rumman, Ghadeer Methqal Zaidan
Vol 5 (2014) Elemental Content of Wines Marketed on Ghanaian Markets Abstract   PDF
Agyekum Akwasi Akomeah, Felicia Akuamoa, Adu Bobi NAK, Shadrack Donkor
Vol 14 (2015) Elements of Supermarket Image Influencing the Purchase Intentions of Youth in Pakistan Abstract   PDF
Ammar Pervaiz Maria Khan
Vol 57 (2019) Emotional Labor Strategies from Customer Point of View: A Systematic Literature Review Abstract   PDF
Amer Alsalhi, Syed Shah Alam, Fazli Idris
Vol 10 (2015) Employee Voice Behavior in Organizations: An Evidence from Pakistan Abstract   PDF
Masood ul Hassan Ibn-e-hassan Faryal Batool
Vol 22 (2016) Employees’ Satisfaction Is It an Antecedent of Customers’ Satisfaction: An Empirical Study on the Five and Four Star Hotels in the Kingdom of Bahrain Abstract   PDF
Mohamed Atteia
Vol 5 (2014) Employer Branding: A Strategic Dimension for Employee Retention Abstract   PDF
Manisha Singh, Varsha Rokade
Vol 5 (2014) Enhancement of a Secured Instant Messenger and Message Broadcasting with Voice Abstract   PDF
John Niyi Iyanda, Olaniyi Abiodun Fayemi
Vol 39 (2017) Enhancing Customer Purchase Intentions through Service Brand Credibility Abstract   PDF
Rana Tahir Naveed, Mohammad Adnan, Binyamin Shahzad
Vol 57 (2019) Entrepreneurship and Market Orientation: Mindset of Indigenous Community Abstract   PDF
Westim Ratang, Jhon Urasti Blesia
Vol 20 (2016) E-Ordering and E-Informing on Supply Chain Performance in Retail Marketing Outlets in Kenya Abstract   PDF
Joel Kipkemboi Chepkwony, Charles Lagat
Vol 10 (2015) E-Recruitment as a Strategy for Informal Networking: A Case Study of Mobilink Abstract   PDF
Maria Habib
Vol 27 (2016) Evaluation of Determinant Awareness Factors for the Purchase Decision of Food Items in Bangladesh: An Empirical Study Abstract   PDF
Dey MOURI, Bhattacharjee DIPANWITA
Vol 27 (2016) Evaluation of Selected Theories as Applicable to Marketing and Consumer Research Abstract   PDF
Onigbinde Isaac Oladepo, Ojo James Olanipekun
Vol 41 (2017) Evaluation of Social Media as Promotional Tools for Small and Medium Enterprises (SMEs) in Yaba, Lagos State, Nigeria Abstract   PDF
Margaret Solo-Anaeto, Law Ojunta, Oyinkansola Lakanu
Vol 12 (2015) Examination the Interrelationships Experiential Marketing, Experiential Value, Purchase Behavior and Their Impact on Customers Loyalty (Case Study: Customers of Hormoz Hotel in Bandar-e-Abbas) Abstract   PDF
Negar Mesbahi Jahromi, Marzieyh Adibzadeh Sakineh Nakhae
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