Browse Title Index

Issue Title
Vol 29 (2016) Economic Assessment of Sugarcane Production and Its Marketing Constraints in Sindh, Pakistan Abstract   PDF
Moula Bux Peerzado
Vol 29 (2016) Economic Analysis of Milk Marketing in Sindh Province: A Case Study of District Dadu Abstract   PDF
Riaz Hussain Jamali
Vol 51 (2018) Economic Effects of Bridal Ceremonies on Small Business Enterprises in USA: An exploratory Study Abstract   PDF
Zhenghao Wu, Ahilé Nicolas Koudou
Vol 52 (2019) Economic Viability of Fish Smoking and Marketing: Evidence from Ibi, Taraba State, Nigeria Abstract   PDF
G.O. Onogwu, Asogah Solomon Edoh, O.G. Akise
Vol 67 (2020) Economics of Common Bean (Phaseolus Vulgaris L) Seed Marketing By Smallholders Producers in Boricha District, Sidama Zone, Southern Ethiopia Abstract   PDF
Tamiru Teffo Galgalo
Vol 3 (2014) Effect of Task Oriented and Relational Leadership Style on Employee Performance; Moderating Impact of Communicator Competence Abstract   PDF
Hina Fayyaz, Riffat Naheed, Ameer Hasan
Vol 11 (2015) Effect of Promotional Mix Elements on Sales Volume of Financial Institutions in Kenya: Case Study of Kenya Post Office Savings Bank Abstract   PDF
Francis Ofunya Afande, Mathenge Paul Maina
Vol 14 (2015) Effect of Advertising on Children Behavior in Southern Punjab Abstract   PDF
Sadique Hussain
Vol 25 (2016) Effect of Food Product Packaging on the Perception of Buyers Study Based on Food Product Packaging as an Important Tool from Traditional to Modern World Abstract   PDF
Kainat Waseem
Vol 26 (2016) Effect of Brand Equity Dimension on Purchasing Behavior (Case Study: Aroma Bakery and Cake Shop in Medan) Abstract   PDF
Iskandar M. Pulungan, Ujang Sumarwan, Megawati Simanjuntak
Vol 34 (2017) Effect of Pricing of New Coca Cola Soft Drink Products on Sales Performance of Coca- Cola Company in Nyahururu Town Abstract   PDF
Kamau Charles Kiiru, Elizabeth N. Makokha, David Gichuhi
Vol 36 (2017) Effect of Brand Image and Perceived Price Towards Purchase Decision in Kentucky Fried Chicken (KFC) Abstract   PDF
Yuli Harwani
Vol 36 (2017) Effect of Promotional Strategies on Customer Loyalty and Repeat Purchase on the Soft Drink Bottling Industry in Ghana with Special Emphasis on Coca Cola’s (Coke) Abstract   PDF
Hamza Kaka Abdul Wahab
Vol 45 (2018) Effect of External Environmental Industries, Leadership of Entrepreneurship, Resources and Motivation of Entrepreurship to Orientation and Performance of Entrepreneurship of Leathers Craft Center in Tanggulangin Sidoarjo East Java Abstract   PDF
H.Teman Koesmono
Vol 56 (2019) Effect of Marketing System on Sales Volume of Mango Fruit: (A Case of Selected Kebeles Guto Gida Woreda Abstract   PDF
Dame Yemane Adula
Vol 4 (2014) Effective Factors on Food Companies Brand Equity: Evidence from Iran Food Industry Abstract   PDF
Masoud lajevardi
Vol 8 (2015) Effects of Customer Loyalty Schemes on Consumer Behavior in Supermarkets in Nairobi Abstract   PDF
Francis Ofunya Afande
Vol 10 (2015) Effects of Brand Personality on Attitudinal and Behavioral Loyalty of Costumers of the Bank of Industry and Mine Branches in Tehran Abstract   PDF
Mehrdad Bahremand, Negar Mesbahi Jahromi
Vol 19 (2016) Effects of Advertisement on Consumer’s Buying Behaviour with References to FMCGs in Southern Punjab-Pakistan Abstract   PDF
Abdul Ghafoor Awan
Vol 24 (2016) Effects of Service Brand Identity Building on Brand Performance in the Insurance Sector of Kenya Abstract   PDF
Meshack Kimeu Sammy, Jane Omwenga, Mike Iravo
Vol 24 (2016) Effects of Social Network on Marketing of Goods and Services: A Study of University of Maiduguri Campus, Nigeria Abstract   PDF
Vol 31 (2017) Effects of Marketing Mix Strategy on Performance of Small Scale Businesses in Maiduguri Metropolitan, Borno State Nigeria Abstract   PDF
Bintu Mustapha
Vol 38 (2017) Effects of the Factors Determining the Online Purchase Behaviour of the Consumer on Actual Purchase Abstract   PDF
Şakir Erdem, Tevfik Yoldemir, Ceyda Aysuna Türkyilmaz
Vol 43 (2018) Effects of Internal Marketing on Employees’ Customer Orientation in Ethiopian Airlines Abstract   PDF
Yibeltal Nigussie
Vol 14 (2015) E-Integrated Marketing Communication and its impact on Customers' Attitudes Abstract   PDF
Suleiman A Al Khattab, As'ad, H. Abu-Rumman, Ghadeer Methqal Zaidan
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