Browse Title Index


 
Issue Title
 
Vol 3 (2014) Effect of Task Oriented and Relational Leadership Style on Employee Performance; Moderating Impact of Communicator Competence Abstract   PDF
Hina Fayyaz, Riffat Naheed, Ameer Hasan
 
Vol 11 (2015) Effect of Promotional Mix Elements on Sales Volume of Financial Institutions in Kenya: Case Study of Kenya Post Office Savings Bank Abstract   PDF
Francis Ofunya Afande, Mathenge Paul Maina
 
Vol 14 (2015) Effect of Advertising on Children Behavior in Southern Punjab Abstract   PDF
Sadique Hussain
 
Vol 25 (2016) Effect of Food Product Packaging on the Perception of Buyers Study Based on Food Product Packaging as an Important Tool from Traditional to Modern World Abstract   PDF
Kainat Waseem
 
Vol 26 (2016) Effect of Brand Equity Dimension on Purchasing Behavior (Case Study: Aroma Bakery and Cake Shop in Medan) Abstract   PDF
Iskandar M. Pulungan, Ujang Sumarwan, Megawati Simanjuntak
 
Vol 34 (2017) Effect of Pricing of New Coca Cola Soft Drink Products on Sales Performance of Coca- Cola Company in Nyahururu Town Abstract   PDF
Kamau Charles Kiiru, Elizabeth N. Makokha, David Gichuhi
 
Vol 36 (2017) Effect of Brand Image and Perceived Price Towards Purchase Decision in Kentucky Fried Chicken (KFC) Abstract   PDF
Yuli Harwani
 
Vol 36 (2017) Effect of Promotional Strategies on Customer Loyalty and Repeat Purchase on the Soft Drink Bottling Industry in Ghana with Special Emphasis on Coca Cola’s (Coke) Abstract   PDF
Hamza Kaka Abdul Wahab
 
Vol 45 (2018) Effect of External Environmental Industries, Leadership of Entrepreneurship, Resources and Motivation of Entrepreurship to Orientation and Performance of Entrepreneurship of Leathers Craft Center in Tanggulangin Sidoarjo East Java Abstract   PDF
H.Teman Koesmono
 
Vol 56 (2019) Effect of Marketing System on Sales Volume of Mango Fruit: (A Case of Selected Kebeles Guto Gida Woreda Abstract   PDF
Dame Yemane Adula
 
Vol 4 (2014) Effective Factors on Food Companies Brand Equity: Evidence from Iran Food Industry Abstract   PDF
Masoud lajevardi
 
Vol 8 (2015) Effects of Customer Loyalty Schemes on Consumer Behavior in Supermarkets in Nairobi Abstract   PDF
Francis Ofunya Afande
 
Vol 10 (2015) Effects of Brand Personality on Attitudinal and Behavioral Loyalty of Costumers of the Bank of Industry and Mine Branches in Tehran Abstract   PDF
Mehrdad Bahremand, Negar Mesbahi Jahromi
 
Vol 19 (2016) Effects of Advertisement on Consumer’s Buying Behaviour with References to FMCGs in Southern Punjab-Pakistan Abstract   PDF
Abdul Ghafoor Awan
 
Vol 24 (2016) Effects of Service Brand Identity Building on Brand Performance in the Insurance Sector of Kenya Abstract   PDF
Meshack Kimeu Sammy, Jane Omwenga, Mike Iravo
 
Vol 24 (2016) Effects of Social Network on Marketing of Goods and Services: A Study of University of Maiduguri Campus, Nigeria Abstract   PDF
RUTH HARUNA WAZIS, AITIYA WAZIS
 
Vol 31 (2017) Effects of Marketing Mix Strategy on Performance of Small Scale Businesses in Maiduguri Metropolitan, Borno State Nigeria Abstract   PDF
Bintu Mustapha
 
Vol 38 (2017) Effects of the Factors Determining the Online Purchase Behaviour of the Consumer on Actual Purchase Abstract   PDF
Şakir Erdem, Tevfik Yoldemir, Ceyda Aysuna Türkyilmaz
 
Vol 43 (2018) Effects of Internal Marketing on Employees’ Customer Orientation in Ethiopian Airlines Abstract   PDF
Yibeltal Nigussie
 
Vol 14 (2015) E-Integrated Marketing Communication and its impact on Customers' Attitudes Abstract   PDF
Suleiman A Al Khattab, As'ad, H. Abu-Rumman, Ghadeer Methqal Zaidan
 
Vol 5 (2014) Elemental Content of Wines Marketed on Ghanaian Markets Abstract   PDF
Agyekum Akwasi Akomeah, Felicia Akuamoa, Adu Bobi NAK, Shadrack Donkor
 
Vol 14 (2015) Elements of Supermarket Image Influencing the Purchase Intentions of Youth in Pakistan Abstract   PDF
Ammar Pervaiz Maria Khan
 
Vol 57 (2019) Emotional Labor Strategies from Customer Point of View: A Systematic Literature Review Abstract   PDF
Amer Alsalhi, Syed Shah Alam, Fazli Idris
 
Vol 10 (2015) Employee Voice Behavior in Organizations: An Evidence from Pakistan Abstract   PDF
Masood ul Hassan Ibn-e-hassan Faryal Batool
 
Vol 22 (2016) Employees’ Satisfaction Is It an Antecedent of Customers’ Satisfaction: An Empirical Study on the Five and Four Star Hotels in the Kingdom of Bahrain Abstract   PDF
Mohamed Atteia
 
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