Data Mining for Marketing

Abstract

This paper gives a brief insight about data mining, its process and the various techniques used for it in the field of marketing. Data mining is the process of extracting hidden valuable information from the data in given data sets .In this paper cross industry standard procedure for data mining is explained along with the various techniques used for it. With growing volume of data every day, the need for data mining in marketing is also increasing day by day. It is a powerful technology to help companies focus on the most important information in their data warehouses. Data mining is actually the process of collecting data from different sources and then interpreting it and finally converting it into useful information which helps in increasing the revenue, curtailing costs thereby providing a competitive edge to the organisation.