Table of Contents
Articles
| ‘Impact of Consumer Self Concept and Consumer Life Style on Luxury Goods Purchases’: “A Case of Females in Karachi | |
| UZMA NAZ | 1-7 |
| The Study Influence Web Advertisement on Consumer Behavior of Educational Sector at Timergara District Dir Lower Khyber Pakhtunkhwa Pakistan | |
| Qismat Ullah Khan | 8-21 |
| The Effects of Advertising Spending and Event Sponsorship on Brand Equity in the Ethiopian Brewery Industry | |
| Salelaw, Gashaw Tibebe | 22-36 |
| Taxonomy of Consumer Confusion and Word of Mouth | |
| Salma Bibi Sajid Iqbal | 37-43 |
| Impact of Knowledge Leadership on Performance; Moderating Role of Customer Knowledge Management | |
| Ghazala Shaheen | 44-52 |
| Determinants of the Household Consumption of Eggs in Oyo State A Case Study of Ibarapa Central Local Government | |
| Oluwafemi Zacchaeus Olaniyi, Adeoye Adelayo, Olojede Mary O., Adedamola Rasak | 53-59 |
| Behavioral Measurement of Young Generation towards Brand Products in Saudi Arabia: Al- Hassa Case Study | |
| Hussain Al Salamin, Jalal Al-Baqshi, Mustafa Al Rasasi, Haitham Al Salem | 60-66 |
| Performance Effects of Strategic Marketing Management in the Nigerian Telecoms Industry: Empirical Insight from Globacoms Ltd. | |
| Amisu, Oluwatobi Adekunle, Otegbade Taiwo Olatunde, Shomade Salam Oluwatobi | 67-72 |
| Impact of Word-of-Mouth on Brand Engagement: An Empirical Study of Evolving Garment Brands of Pakistan | |
| Ishtiaq Ahmed Malik | 73-79 |
| Visual Merchandising: Does it Matter for Your Brands? | |
| Umar Niazi | 80-85 |
| Gender Portrayal and Sex Relevance of Advertising which Makes It Valuable | |
| Mohammad Imran Qureshi | 86-90 |
| Impact of Deceptive Marketing on Consumers Behavior: A Case of Cellular Industry of Pakistan | |
| Shaista Kamal Khan, Nishwa Saeed, Mahnoor Feroz, Sehrish Liaqaut, Ayesha Khan, Zohra Jabeen | 91-100 |
| The Mediating Effect of Consumers’ Purchase Intention: A Perspective of Online Shopping Behavior among Generation Y | |
| Lim Yi Jin, Abdullah Osman, Arman Hadi Abdul Manaf, Muhammad Safizal Abdullah | 101-112 |
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