Vol 18 (2015)

Table of Contents


‘Impact of Consumer Self Concept and Consumer Life Style on Luxury Goods Purchases’: “A Case of Females in Karachi PDF
The Study Influence Web Advertisement on Consumer Behavior of Educational Sector at Timergara District Dir Lower Khyber Pakhtunkhwa Pakistan PDF
Qismat Ullah Khan 8-21
The Effects of Advertising Spending and Event Sponsorship on Brand Equity in the Ethiopian Brewery Industry PDF
Salelaw, Gashaw Tibebe 22-36
Taxonomy of Consumer Confusion and Word of Mouth PDF
Salma Bibi Sajid Iqbal 37-43
Impact of Knowledge Leadership on Performance; Moderating Role of Customer Knowledge Management PDF
Ghazala Shaheen 44-52
Determinants of the Household Consumption of Eggs in Oyo State A Case Study of Ibarapa Central Local Government PDF
Oluwafemi Zacchaeus Olaniyi, Adeoye Adelayo, Olojede Mary O., Adedamola Rasak 53-59
Behavioral Measurement of Young Generation towards Brand Products in Saudi Arabia: Al- Hassa Case Study PDF
Hussain Al Salamin, Jalal Al-Baqshi, Mustafa Al Rasasi, Haitham Al Salem 60-66
Performance Effects of Strategic Marketing Management in the Nigerian Telecoms Industry: Empirical Insight from Globacoms Ltd. PDF
Amisu, Oluwatobi Adekunle, Otegbade Taiwo Olatunde, Shomade Salam Oluwatobi 67-72
Impact of Word-of-Mouth on Brand Engagement: An Empirical Study of Evolving Garment Brands of Pakistan PDF
Ishtiaq Ahmed Malik 73-79
Visual Merchandising: Does it Matter for Your Brands? PDF
Umar Niazi 80-85
Gender Portrayal and Sex Relevance of Advertising which Makes It Valuable PDF
Mohammad Imran Qureshi 86-90
Impact of Deceptive Marketing on Consumers Behavior: A Case of Cellular Industry of Pakistan PDF
Shaista Kamal Khan, Nishwa Saeed, Mahnoor Feroz, Sehrish Liaqaut, Ayesha Khan, Zohra Jabeen 91-100
The Mediating Effect of Consumers’ Purchase Intention: A Perspective of Online Shopping Behavior among Generation Y PDF
Lim Yi Jin, Abdullah Osman, Arman Hadi Abdul Manaf, Muhammad Safizal Abdullah 101-112

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ISSN 2422-8451

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