Table of Contents
Articles
| Advertisement for Communication Effecting Consumer Behavior | |
| Uma Shankar Singh, Osman Sahin | 1-11 |
| Advertisement is a Competence Tool to Effect Competition among Fashion Brands: A Case of Fashion Brands from Karachi | |
| Javeria Aslam, Samreen Lodhi | 12-19 |
| Explanation of the Relationship between Social, Cultural & Economic Literacies and Strategic Development of Tourism Marketing (Case Study: Incoming Tourists to Kashan, Iran) | |
| Mostafa Jafari, Shadi Alinaghi Pour, Omid Mahdie | 20-31 |
| Factors Leading to Brand Switching in Cellular Phones: A Case of Pakistan | |
| HIRA ASHFAQ | 32-41 |
| Impulse Buying Behaviour and Demographic Analysis among University of Calabar Students, Nigeria | |
| EBITU, EZEKIEL TOM | 42-48 |
| Investigating Relationship between Brand Image, Price Discount and Purchase Intention | |
| Farshad Faezy Razy, Masoud Lajevardi | 49-56 |
| Presenting a Casual Model in Organizational Citizenship Behavior using Structural Equition Model | |
| Ali Faez, Masoud Lajevardi | 57-64 |
| Relationship between Marketing Strategies and Firms’ Financial Performance in Food Producers Sector of Pakistan | |
| Muhammad Waseem Ur Rehman, Talha Shaikh, Muhammad Shadab Abdul Sattar | 65-79 |
| Impact of Customer Self Concept and Life Style on Luxury Goods Purchases: A Case of Females of Karachi | |
| Uzma Naz Samreen Lohdi | 80-87 |
| The Conceptualization and Development of the Social Self Image / Brand Image Construct: A Confirmatory Data Analysis Approach | |
| Ahmad Khaldi | 88-97 |
| Marketing and Entrepreneurship: Relationship between Marketing Strategies, Entrepreneurial Development, Sale Growth and Corporate Profitability | |
| Masoud lajevardi, Ali Faez | 98-106 |
| The Impact of Foreign Direct Investment on Economic Growth and Development (1980-2010) | |
| M.D. Imobighe | 107-112 |
| Inflationary Trend in Basic Amenities in Ibadan Oyo State, Nigeria using Price Indices | |
| Ojo J. F., Ayoola F.J | 113-133 |
Paper submission email: JMCR@iiste.org
ISSN 2422-8451
Please add our address "contact@iiste.org" into your email contact list.
This journal follows ISO 9001 management standard and licensed under a Creative Commons Attribution 3.0 License.
Copyright © www.iiste.org