Vol 52 (2019)

Table of Contents

Articles

Journal coverpage PDF
Journal Editor
Assessment of Marketing Mix Strategies of the Hawassa Millennium Pepsi-Cola Plant PDF
Busheto Belayneh 1-9
Factors Influencing Meat Consumption in Ijebu-North Local Government Area of Ogun States, Nigeria PDF
Akinsulu A. A., Ajijola S., Odetola S.K., D.O. Awoyemi 10-16
Affiliate Marketing Concept and Performance of Online Businesses in Nigeria PDF
Nwogu, Cecilia Ugochukwu Kechinyerem 17-20
The Impact of Demographic Variables and Consumer Shopping Orientations on the Purchasing Preference for Different Product Categories in the Context of Online Grocery Shopping PDF
Haseba Hamad, Martin Schmitz 21-32
Economic Viability of Fish Smoking and Marketing: Evidence from Ibi, Taraba State, Nigeria PDF
G.O. Onogwu, Asogah Solomon Edoh, O.G. Akise 33-46


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ISSN 2422-8451

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