Browse Title Index


 
Issue Title
 
Vol 62 (2019) Structure Conduct and Performance of Poultry Market in Some Selected Area of Addis Ababa, Ethiopia Abstract   PDF
Sena Amsalu
 
Vol 68 (2020) Structure, Conduct, and Performance (SCP) of Fruit Marketing in Ethiopia Abstract   PDF
Yimer Ayalew Ahmed
 
Vol 13 (2015) Study of Relationship between Behavioral Characteristics and Demographic of Customers and Their Expected Advantages in Smart Cellphone Market Abstract   PDF
Negar Mesbahi Jahromi Somayeh Akhavan Darabi, Mehrdad Bahremand
 
Vol 53 (2019) STUDY OF PARENTING PATTERN, CHILDHOOD SEXUAL VIOLENCE TRAUMA, PERSONAL KNOWLEDGE, SOCIAL AGENTS ROLE, AND GOVERNMENT INTERVENTIONS ON HOMOSEKSUAL (GAY) TENDENCIES (PERSPECTIVE: SOCIAL MARKETING) Abstract   PDF
Rina Astini
 
Vol 3 (2014) Studying Brand Equity in Terms of Beliefs Shaping Consumers’ Attitudes on Advertising through Mobile Phones Abstract   PDF
Firoozeh Azizi, Hossein Askari Poor Geluyake, Alireza Bakhshizadeh
 
Vol 56 (2019) Targeting and Sustaining a Niche Market: A Case Study of Green Pod Chickpea Marketing in Ethiopia Abstract   PDF
Yidnekachew Wondimu Zewde
 
Vol 69 (2020) Targeting Sanitary Towel at Female Polytechnic Students: Exploring Television Advertising as an Intrusive Communication Tool Abstract   PDF
Samuel Sunday ELEBODA, BAKO, ZAINAB FUNKE
 
Vol 18 (2015) Taxonomy of Consumer Confusion and Word of Mouth Abstract   PDF
Salma Bibi Sajid Iqbal
 
Vol 19 (2016) Testing for Cointegration and Granger Causality: Evidence from Selected Indigenous Egg Markets in Kenya Abstract   PDF
Dennis O. Olila, Kenneth Wanjau, Kennedy Pambo, Evans L. Chimoita, Timothy Odipo
 
Vol 33 (2017) Testing Tea industry’s Economic Wellbeing in India Abstract   PDF
Sarbapriya Ray
 
Vol 90 (2023) Testing the Comprehensibility: Designing a Simplified Philippine Consumer Product Warnings Abstract   PDF
Shielanie Soriano-Dacumos
 
Vol 19 (2016) The Analysis of Retail Store’s Attitudes towards Product Attributes of XYZ Brand of Paint and Its Competitors Abstract   PDF
R. Pujiyono, Ujang Sumarwan, Hartoyo .
 
Vol 56 (2019) The Analysis of Housewife Behavior in Dealing with Family Needs Because of Price Increase Abstract   PDF
Yuni Astuti, Christina Catur Widayati
 
Vol 59 (2019) The Attributes of The Bread Store. A Case Study @BreadtalkIndo Abstract   PDF
Arissetyanto Nugroho
 
Vol 28 (2016) The Colonial Coffee Compulsion Marketing Policies in Kilimanjaro Tanzania Abstract   PDF
Somo M.L. Seimu
 
Vol 17 (2015) The Conceptualization and Development of the Social Self Image / Brand Image Construct: A Confirmatory Data Analysis Approach Abstract   PDF
Ahmad Khaldi
 
Vol 72 (2020) The Contribution of Celebrity Endorsement to University student’s buying behavior in developing countries: A case study of Zimbabwean university students. Abstract   PDF
Jokomo Rutendo, Hong-Fe Lyu
 
Vol 50 (2018) The Determinants of Customers Attitude Toward Services of Ethiopian Electric Power Corporation: A Case of Addis Abeba, Ethiopia Abstract   PDF
Tesfaye Nigussie
 
Vol 92 (2024) The Determinants of Customer Satisfaction: The Case of Dashen Bank and Wegagen Bank, Hawassa Branch Abstract   PDF
Habtamu Ketsela Fekede
 
Vol 39 (2017) The Difficulties Faced in Logistics: By Observed Methods Abstract   PDF
Sara Iftikhar
 
Vol 44 (2018) The Difference Between Television Ads with YouTube Toward Attitude and Its Influence on Consumer Buying Interest: A Case Study of Garnier Product Abstract   PDF
Heni Iswati
 
Vol 91 (2023) The Discourse on Coffee Processing and Marketing in Limmu Awraja Southwestern Ethiopia in the Twentieth Century Abstract   PDF
Dagm Alemayehu Tegegn
 
Vol 1 (2013) The Effect of Human Resource Management Practices on Organization's Performance Abstract
Ahmed Mohammed
 
Vol 5 (2014) The Effect of Advertising on Corporate Image: a Study of International Breweries Plc. Ilesa, Osun State, Nigeria Abstract   PDF
Adejumo, D. A., Ogungbade, D.R, Akinbode, J.O
 
Vol 18 (2015) The Effects of Advertising Spending and Event Sponsorship on Brand Equity in the Ethiopian Brewery Industry Abstract   PDF
Salelaw, Gashaw Tibebe
 
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