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Issue Title
 
Vol 18 (2015) ‘Impact of Consumer Self Concept and Consumer Life Style on Luxury Goods Purchases’: “A Case of Females in Karachi Abstract   PDF
UZMA NAZ
 
Vol 39 (2017) “Gauging Customers Attitude in against of Brand Extension, A Mediating Role of Customer Innovativeness”: Study of Life-Buoy Pakistan Abstract   PDF
Muhammad Faisal Sultan
 
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