| Issue | Title | |
| Vol 69 (2020) | Targeting Sanitary Towel at Female Polytechnic Students: Exploring Television Advertising as an Intrusive Communication Tool | Abstract PDF |
| Samuel Sunday ELEBODA, BAKO, ZAINAB FUNKE | ||
| Vol 18 (2015) | Taxonomy of Consumer Confusion and Word of Mouth | Abstract PDF |
| Salma Bibi Sajid Iqbal | ||
| Vol 19 (2016) | Testing for Cointegration and Granger Causality: Evidence from Selected Indigenous Egg Markets in Kenya | Abstract PDF |
| Dennis O. Olila, Kenneth Wanjau, Kennedy Pambo, Evans L. Chimoita, Timothy Odipo | ||
| Vol 33 (2017) | Testing Tea industry’s Economic Wellbeing in India | Abstract PDF |
| Sarbapriya Ray | ||
| Vol 90 (2023) | Testing the Comprehensibility: Designing a Simplified Philippine Consumer Product Warnings | Abstract PDF |
| Shielanie Soriano-Dacumos | ||
| Vol 19 (2016) | The Analysis of Retail Store’s Attitudes towards Product Attributes of XYZ Brand of Paint and Its Competitors | Abstract PDF |
| R. Pujiyono, Ujang Sumarwan, Hartoyo . | ||
| Vol 56 (2019) | The Analysis of Housewife Behavior in Dealing with Family Needs Because of Price Increase | Abstract PDF |
| Yuni Astuti, Christina Catur Widayati | ||
| Vol 59 (2019) | The Attributes of The Bread Store. A Case Study @BreadtalkIndo | Abstract PDF |
| Arissetyanto Nugroho | ||
| Vol 28 (2016) | The Colonial Coffee Compulsion Marketing Policies in Kilimanjaro Tanzania | Abstract PDF |
| Somo M.L. Seimu | ||
| Vol 17 (2015) | The Conceptualization and Development of the Social Self Image / Brand Image Construct: A Confirmatory Data Analysis Approach | Abstract PDF |
| Ahmad Khaldi | ||
| Vol 72 (2020) | The Contribution of Celebrity Endorsement to University student’s buying behavior in developing countries: A case study of Zimbabwean university students. | Abstract PDF |
| Jokomo Rutendo, Hong-Fe Lyu | ||
| Vol 50 (2018) | The Determinants of Customers Attitude Toward Services of Ethiopian Electric Power Corporation: A Case of Addis Abeba, Ethiopia | Abstract PDF |
| Tesfaye Nigussie | ||
| Vol 92 (2024) | The Determinants of Customer Satisfaction: The Case of Dashen Bank and Wegagen Bank, Hawassa Branch | Abstract PDF |
| Habtamu Ketsela Fekede | ||
| Vol 39 (2017) | The Difficulties Faced in Logistics: By Observed Methods | Abstract PDF |
| Sara Iftikhar | ||
| Vol 44 (2018) | The Difference Between Television Ads with YouTube Toward Attitude and Its Influence on Consumer Buying Interest: A Case Study of Garnier Product | Abstract PDF |
| Heni Iswati | ||
| Vol 91 (2023) | The Discourse on Coffee Processing and Marketing in Limmu Awraja Southwestern Ethiopia in the Twentieth Century | Abstract PDF |
| Dagm Alemayehu Tegegn | ||
| Vol 1 (2013) | The Effect of Human Resource Management Practices on Organization's Performance | Abstract |
| Ahmed Mohammed | ||
| Vol 5 (2014) | The Effect of Advertising on Corporate Image: a Study of International Breweries Plc. Ilesa, Osun State, Nigeria | Abstract PDF |
| Adejumo, D. A., Ogungbade, D.R, Akinbode, J.O | ||
| Vol 18 (2015) | The Effects of Advertising Spending and Event Sponsorship on Brand Equity in the Ethiopian Brewery Industry | Abstract PDF |
| Salelaw, Gashaw Tibebe | ||
| Vol 21 (2016) | The Effect of Market Segmentation Strategy and Positioning on Customer and Its Impact on Customer Satisfaction on Sundanese Restaurant in Bandung City | Abstract PDF |
| Suparman Ali | ||
| Vol 27 (2016) | The Effect of Quality of Service on Customers’ Loyalty to Financial Institutions: A Survey of Financial Institutions in Nyahururu Town, Kenya | Abstract PDF |
| Mary Wairimu Njuguna, Elizabeth N. Makokha, Gichuhi M. David | ||
| Vol 35 (2017) | The Effects of Service Recovery Justice from Flight Delays on Value Perception and Satisfaction | Abstract PDF |
| Pape Alioune DIOP, Allan Gueye Manė | ||
| Vol 41 (2017) | The Effect of Marketing System on Sales Volume of Mango Fruit: A Case of Selected Kebeles in Assosa Woreda, Benishangul Gumuz Regional State | Abstract PDF |
| Bezawit Lema Abera | ||
| Vol 41 (2017) | The Effect of Service Quality on Customer Satisfaction: A Case Study on Selected Private Banks in Bahir Dar; Ethiopia | Abstract PDF |
| Nigist Kelemu | ||
| Vol 47 (2018) | The Effects of Environmental Regulation, Cooperation and Green Innovation on Regional Green Growth | Abstract PDF |
| Qijun Xie, Wei Song, Hui Xia | ||
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