Browse Title Index

Issue Title
Vol 57 (2019) The Online Transportation Marketing Mix CoCreation: A Case Study @gojekindonesia Abstract   PDF
Janfry Sihite
Vol 59 (2019) The Online Fashion Retail Complaint Management. A Case Study @ShopeeID. Abstract   PDF
Arissetyanto Nugroho
Vol 45 (2018) The Reinforcing Effect of Brand Extension on Parent Brand in Case of High Involvement Consumer Products Abstract   PDF
Lamesgin Ayele Tizazu
Vol 7 (2015) The Relationship between Customer Satisfaction and Customer Loyalty in the Banking Sector in Syria Abstract   PDF
Samaan Al-Msallam
Vol 21 (2016) The Relationship between Charismatic Leadership, Work Engagement, and Organizational Citizenship Behaviors and Job Responsibilities Abstract   PDF
Muhammad Ikram Ul Haq, Yasir Aftab Farooqi, Muhammad Ahmad
Vol 43 (2018) The Relationship Between Student Orientation and Trust in Higher Education Abstract   PDF
Halimatussakdiah ., Abd. Rahman Lubis, Mirza Tabrani, Shabri Abd. Majid, Nasir .
Vol 44 (2018) The Relationship Between Brand Equity and Customers’ Attitude Towards Brand Extension for High Involvement Consumer Products Abstract   PDF
Lamesgin Ayele Tizazu
Vol 26 (2016) The Role of Mobile Phones in Marketing Nile Perch Fish: A Case Study of Homa Bay County, Kenya Abstract   PDF
Ojala Daphen Otieno
Vol 30 (2016) The Role of Marketing Knowledge Management in Encouraging Small Entrepreneurial Enterprises in (Exploratory Study in the City of Amman). Jordan Abstract   PDF
Ali Falah al-zoubi, Awatif Younis
Vol 40 (2017) The Role of Marketing Strategy for Sales Volume: A Case Study on Ethiopian Textile Firms, Ethiopia Abstract   PDF
Nigist Kelemu
Vol 72 (2020) The Role of Marketing Information Systems on Business Firms Competitiveness: Integrated Review Paper from Business Perspective Abstract   PDF
Legesse Lemma Chuma
Vol 22 (2016) The Sensorial Marketing Methods Employed by the UK Fashion Retail Industry Abstract   PDF
Muhammad Sajid Saeed, Mahsan Mubarak Alsiari, Iffat Batool
Vol 8 (2015) The Skills in Demand: A Case of Chamba District in Himachal Padesh Abstract   PDF
Kumar Yogesh
Vol 18 (2015) The Study Influence Web Advertisement on Consumer Behavior of Educational Sector at Timergara District Dir Lower Khyber Pakhtunkhwa Pakistan Abstract   PDF
Qismat Ullah Khan
Vol 50 (2018) Touched by vision and emotion: advancing the understanding of the endowment effect Abstract   PDF
Cathrine V. Jansson-Boyd, Dhruvi Patel
Vol 67 (2020) Toward Brand Equity: The Effect of Brand Awareness, Perceived Quality, Brand Association, and Brand Loyalty in Boutique Bakery Company Abstract   PDF
Erna S. Imaningsih, Yuli Vega
Vol 8 (2015) Traditional Chicken Production System and Marketing in Ethiopia: A review Abstract   PDF
Aleme Asresie, Mitiku Eshetu
Vol 46 (2018) Traditional Vs Smart Electricity Metering Systems: A Brief Overview Abstract   PDF
Samuel Bimenyimana, Godwin Norense Osarumwense Asemota
Vol 26 (2016) Transformation of Retail Shopping Preferences Among the Customers of Sylhet City: A Survey Study Abstract   PDF
Abu Sadat Mohammed Sayem
Vol 64 (2020) Transformation of Retailing in Bangladesh: A Holistic Approach Abstract   PDF
Md. Jahangir Alam
Vol 67 (2020) Trust levels in SME Export Networks in Ghana Abstract   PDF
Albert Martins
Vol 14 (2015) Typology of online shoppers in India: An empirical study in Uttar Pradesh Abstract   PDF
Ram Komal Prasad Milind K. Gautam
Vol 22 (2016) Understanding Decision Making of Consumers through Advertising Strategy and Integrated Marketing Abstract   PDF
Bandar Khalaf Alharthey
Vol 25 (2016) Understanding the Attachment Styles, Customer Relational Preferences and Repurchase Intentions Abstract   PDF
Haseeb Akhtar
Vol 1 (2013) Usage of Information Communication Technology and Its Effect on Customer Loyalty. The Study Of Banking Industries In Jaffna Srilanka. (A Comparative Study Of State Banks & Private Banks) Abstract   PDF
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