Table of Contents
Articles
| Journal Cover Page | |
| Journal Editor |
| Analysis of Market Prices of Selected Agricultural Commodities in Akwa Ibom State (1996-2014) | |
| Ekanem Abasiekong Etuk, Mfonobong Okokon Effiong | 1-6 |
| Structure and Performance of Vegetable Marketing in East Shoa Zone, Oromia Region, Ethiopia | |
| Dawit Setegn Hailegiorgis | 7-16 |
| An Analyses of Onion Marketing in Toro District of Toro Local Government Area in Bauchi State, Nigeria | |
| Ibrahim, Iro I, Nanven, A. D, Adeniyi, T. O, Gloria, P. M, Zwalnan, D. N, Jameela, A, Umar, U. M | 17-22 |
| Marketing Strategies Impact on Banking Indusetry (A Case Study of Fidelity Bank of Nigeria Plc) | |
| Ruth Haruna Wazis, Mobayo Olusegun Temitope, Iliya Usmana | 23-30 |
| Effect of Brand Equity Dimension on Purchasing Behavior (Case Study: Aroma Bakery and Cake Shop in Medan) | |
| Iskandar M. Pulungan, Ujang Sumarwan, Megawati Simanjuntak | 31-39 |
| An Analysis of Customer Services Quality on Basis of Customer Appearance: Evidence from Continental Restaurant Sector of Bahawalpur, Pakistan | |
| Muhammad Mehtab Qureshi | 40-58 |
| The Role of Mobile Phones in Marketing Nile Perch Fish: A Case Study of Homa Bay County, Kenya | |
| Ojala Daphen Otieno | 59-64 |
| Internal Branding among SMEs and Employees’ Supporting Behaviours in Ghana | |
| Hayford Amegbe | 65-72 |
| Procedural Justice Complaints Resolution Strategies and Customer Satisfaction in Kenya’s Insurance Industry | |
| Chepkwony Joel | 73-84 |
| Transformation of Retail Shopping Preferences Among the Customers of Sylhet City: A Survey Study | |
| Abu Sadat Mohammed Sayem | 85-98 |
| Analysis of Potato Seed Tuber Value Chain: Implication for Private Sector Development: The Case of Small Scale Farmers in Jeldu District of West Shewa Zone, Oromia, Ethiopia | |
| Getachew Biru | 99-111 |
| The Impact of Celebrity Endorsement on Consumer Buying Behavior | |
| Humaira Mansoor Malik | 112-127 |
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ISSN 2422-8451
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