Vol 26 (2016)

Table of Contents


Journal Cover Page PDF
Journal Editor
Analysis of Market Prices of Selected Agricultural Commodities in Akwa Ibom State (1996-2014) PDF
Ekanem Abasiekong Etuk, Mfonobong Okokon Effiong 1-6
Structure and Performance of Vegetable Marketing in East Shoa Zone, Oromia Region, Ethiopia PDF
Dawit Setegn Hailegiorgis 7-16
An Analyses of Onion Marketing in Toro District of Toro Local Government Area in Bauchi State, Nigeria PDF
Ibrahim, Iro I, Nanven, A. D, Adeniyi, T. O, Gloria, P. M, Zwalnan, D. N, Jameela, A, Umar, U. M 17-22
Marketing Strategies Impact on Banking Indusetry (A Case Study of Fidelity Bank of Nigeria Plc) PDF
Ruth Haruna Wazis, Mobayo Olusegun Temitope, Iliya Usmana 23-30
Effect of Brand Equity Dimension on Purchasing Behavior (Case Study: Aroma Bakery and Cake Shop in Medan) PDF
Iskandar M. Pulungan, Ujang Sumarwan, Megawati Simanjuntak 31-39
An Analysis of Customer Services Quality on Basis of Customer Appearance: Evidence from Continental Restaurant Sector of Bahawalpur, Pakistan PDF
Muhammad Mehtab Qureshi 40-58
The Role of Mobile Phones in Marketing Nile Perch Fish: A Case Study of Homa Bay County, Kenya PDF
Ojala Daphen Otieno 59-64
Internal Branding among SMEs and Employees’ Supporting Behaviours in Ghana PDF
Hayford Amegbe 65-72
Procedural Justice Complaints Resolution Strategies and Customer Satisfaction in Kenya’s Insurance Industry PDF
Chepkwony Joel 73-84
Transformation of Retail Shopping Preferences Among the Customers of Sylhet City: A Survey Study PDF
Abu Sadat Mohammed Sayem 85-98
Analysis of Potato Seed Tuber Value Chain: Implication for Private Sector Development: The Case of Small Scale Farmers in Jeldu District of West Shewa Zone, Oromia, Ethiopia PDF
Getachew Biru 99-111
The Impact of Celebrity Endorsement on Consumer Buying Behavior PDF
Humaira Mansoor Malik 112-127

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ISSN 2422-8451

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