Browse Title Index


 
Issue Title
 
Vol 14 (2015) Shopping Behavior of Consumers Towards Organic Food Products Abstract   PDF
K.Chiranjeevi D.Suryachandra Rao, Dasari. pandurangarao
 
Vol 13 (2015) Smart Cellphones Market Segmentation Based on Expected Advantages of Cellophanes Customers Abstract   PDF
Negar Mesbahi Jahromi, Mehrdad Bahremand Somayeh Akhavan Darabi
 
Vol 6 (2015) Social Media Marketing in Pakistan: Trends and Impact Abstract   PDF
Syed wajahat Hussain Naqvi
 
Vol 40 (2017) Social Marketing: The Family Planning Experience in Ethiopia Abstract   PDF
Demeke Afework
 
Vol 12 (2015) Spatial Distribution of Natural Tourism Potentials and Rural Development of Host Communities in Some Selected Areas of Ekiti State, Nigeria Abstract   PDF
Bankole, B.O., Dada Toyin, Jegede, A.O
 
Vol 51 (2018) Sponsorship Marketing: A Theoretical Link Between Sports Marketing and Brand Awareness of Business Organizations in Nigeria Abstract   PDF
Nwogu, Cecilia Ugochukwu Kechinyerem
 
Vol 24 (2016) Sri Lankan Consumer Attitudes towards Healthy Meals Abstract   PDF
Nisha Anupama Jayasuriya
 
Vol 23 (2016) Standardisation versus Adaptation as an International Marketing Strategy: The Role of Cultural Pattern in a Society and its Effect on Consumption Abstract   PDF
McLeish Ukomatimi Otuedon
 
Vol 14 (2015) Store Image and Marketing Performance of Supermarkets in South-East Region of Nigeria Abstract   PDF
Nwulu, Chinyere Stella, Ozuru, H. N., Uwabor Osagie
 
Vol 66 (2020) Store Image as a Mediator of Consumer Purchase Intention in Kenyan Supermarkets Abstract   PDF
Grace Wambui Kiboro, Mike Iravo, Doris Mbugua, Edward Owino
 
Vol 6 (2015) Structural Micro Forces in Flickr Social Network Abstract   PDF
Haris Memic, Alen Savatic
 
Vol 25 (2016) Structural Analysis of Cattle Market in Kano State, Nigeria Abstract   PDF
Abdu, Z., A. Mustapha, A. B. Danbatta
 
Vol 26 (2016) Structure and Performance of Vegetable Marketing in East Shoa Zone, Oromia Region, Ethiopia Abstract   PDF
Dawit Setegn Hailegiorgis
 
Vol 28 (2016) Structure Conduct and Performance of Milk Market in Sululta Woreda, Ethioipia Abstract   PDF
Asnakech Kebede Adera
 
Vol 43 (2018) Structured Review of Research Methodologies Applied in Internet Banking Abstract   PDF
Mugdha Yogesh Keskar, Neeraj Pandey
 
Vol 62 (2019) Structure Conduct and Performance of Poultry Market in Some Selected Area of Addis Ababa, Ethiopia Abstract   PDF
Sena Amsalu
 
Vol 68 (2020) Structure, Conduct, and Performance (SCP) of Fruit Marketing in Ethiopia Abstract   PDF
Yimer Ayalew Ahmed
 
Vol 13 (2015) Study of Relationship between Behavioral Characteristics and Demographic of Customers and Their Expected Advantages in Smart Cellphone Market Abstract   PDF
Negar Mesbahi Jahromi Somayeh Akhavan Darabi, Mehrdad Bahremand
 
Vol 53 (2019) STUDY OF PARENTING PATTERN, CHILDHOOD SEXUAL VIOLENCE TRAUMA, PERSONAL KNOWLEDGE, SOCIAL AGENTS ROLE, AND GOVERNMENT INTERVENTIONS ON HOMOSEKSUAL (GAY) TENDENCIES (PERSPECTIVE: SOCIAL MARKETING) Abstract   PDF
Rina Astini
 
Vol 3 (2014) Studying Brand Equity in Terms of Beliefs Shaping Consumers’ Attitudes on Advertising through Mobile Phones Abstract   PDF
Firoozeh Azizi, Hossein Askari Poor Geluyake, Alireza Bakhshizadeh
 
Vol 56 (2019) Targeting and Sustaining a Niche Market: A Case Study of Green Pod Chickpea Marketing in Ethiopia Abstract   PDF
Yidnekachew Wondimu Zewde
 
Vol 69 (2020) Targeting Sanitary Towel at Female Polytechnic Students: Exploring Television Advertising as an Intrusive Communication Tool Abstract   PDF
Samuel Sunday ELEBODA, BAKO, ZAINAB FUNKE
 
Vol 18 (2015) Taxonomy of Consumer Confusion and Word of Mouth Abstract   PDF
Salma Bibi Sajid Iqbal
 
Vol 19 (2016) Testing for Cointegration and Granger Causality: Evidence from Selected Indigenous Egg Markets in Kenya Abstract   PDF
Dennis O. Olila, Kenneth Wanjau, Kennedy Pambo, Evans L. Chimoita, Timothy Odipo
 
Vol 33 (2017) Testing Tea industry’s Economic Wellbeing in India Abstract   PDF
Sarbapriya Ray
 
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