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Issue Title
 
Vol 53 (2019) The Effect of Customer Relationship Marketing on Customer Satisfaction: A Comparative Study on the Selected Resorts in the Southern Ethiopia Abstract   PDF
Lidetu Alemu Anjulo
 
Vol 53 (2019) The Effect of Corporate CSR on Customer Attitudes Abstract   PDF
Prita Prasetya
 
Vol 55 (2019) The Effect of Marketing Challenges on the Performance of Small and Medium Scale Enterprises: (A Case of Loka Abaya Woreda, Sidama Zone, SNNPRS, Ethiopia) Abstract   PDF
Mathewos Yure Dangisso
 
Vol 55 (2019) THE EFFECT OF GREEN PERCEIVED QUALITY, GREEN PERCEIVED RISK ON GREEN SATISFACTION AND GREEN TRUST ON THE BODY SHOP PRODUCT Abstract   PDF
Erna S. Imaningsih
 
Vol 58 (2019) The Effect of Service Quality on Customer Satisfaction: A Case Study of Commercial Bank of Ethiopia Adama City Abstract   PDF
Alemu Getahun
 
Vol 60 (2019) The Effect of Visual Merchandising, Sales Promotion and Positive Emotion of Consumers on Impulse Buying Behavior Abstract   PDF
Christina Catur Widayati, Hapzi Ali, Dudi Permana, Muklis Riyadi
 
Vol 60 (2019) The Effect of Visual Merchandising, Sales Promotion and Positive Emotion of Consumers on Impulse Buying Behavior Abstract   PDF
Christina Catur Widayati, Hapzi Ali, Dudi Permana, Muklis Riyadi
 
Vol 61 (2019) The Effect of Internal Marketing Elements on Organizational Commitment of Health Workers (A Case of Ethiopia) Abstract   PDF
Yilma Geletu
 
Vol 62 (2019) The Efficiency Level of E-Marketing Strategies and its Impact on the Enhancement of Hotel Establishments Position in Consumer Mind (Comparative study between the hotel establishments in Jordan and Saudi Arabia) Abstract   PDF
Mahmoud Abdel Muhsen Irsheid Alafeef
 
Vol 45 (2018) The Export Spillover Effects of Multi National Companies on Local Firms: A Study Conducted in Ethiopia Abstract   PDF
Mesfin Tesfaye
 
Vol 50 (2018) THE HOSPITALITY MARKETING COMMUNICATION ATTRIBUTE A Case Study @hrhbali (Hard Rock Hotel Bali) Abstract   PDF
Arissetyanto Nugroho
 
Vol 6 (2015) The Impact of Sales Encounters on Loyalty Brand TV Samsung in Tehran Abstract   PDF
Naser azad, Nastaran Rezaie
 
Vol 8 (2015) The Impact of Service Quality on Consumer Perceived Value in Medical Clinics Abstract   PDF
Kumaradeepan, Sivanenthira, S
 
Vol 8 (2015) The Impact of Augmented Reality on E-Commerce Abstract   PDF
Desti Kannaiah, R. Shanthi
 
Vol 11 (2015) The Impact of Demography upon the Employees’ Self-Esteem Abstract   PDF
Farooq Jan, Irfanullah Khan, Sattar Khan, Muhammad Riaz Khan, Naveed Saif
 
Vol 12 (2015) The Impact of Sales Promotion and Product Branding on Company Performance: “STATE LIFE” Insurance Industry of Pakistan Abstract   PDF
Muhammad Ibrar
 
Vol 12 (2015) The Impact of E-commerce on Organizational Performance: Applied study in Jordanian Insurance Companies Abstract   PDF
Nour Qtaishat
 
Vol 13 (2015) THE IMPACT OF MARKETING CAPABILITY AND DIVERSIFICATION STRATEGY ON PERFORMANCE. Abstract   PDF
Sulaimon Adeola A., Ogunkoya Olufemi A., Lasisi Jubril O., Shobayo Peter B.
 
Vol 16 (2015) The Impact of Personal Characteristics on Consumer’s Purchase of Innovative Durable Electronics Products in Kano Metropolis Abstract   PDF
Bamidele A. Adepoju, Akinsola Folasade Joan
 
Vol 17 (2015) The Impact of Foreign Direct Investment on Economic Growth and Development (1980-2010) Abstract   PDF
M.D. Imobighe
 
Vol 21 (2016) The Impact of Marketing Intelligence on Innovation and Technological Entrepreneurship in Jordan Telecommunication Company ( Empirical Study ) Abstract   PDF
Ali Falah al-zoubi
 
Vol 22 (2016) The Impact of Sales Promotion on Brand Equity: The Case of Brewery Industry Abstract   PDF
Salelaw, Gashaw Tibebe, Amanpreet Singh
 
Vol 23 (2016) The Impact of Fast Fashion Elements on Female Consumer Buying Behavior ( A Study Case of H&M Grand Indonesia Shopping Town) Abstract   PDF
Filda Rahmiati
 
Vol 26 (2016) The Impact of Celebrity Endorsement on Consumer Buying Behavior Abstract   PDF
Humaira Mansoor Malik
 
Vol 30 (2016) The Impact of Product Quality and Price on Customer Satisfaction with the Mediator of Customer Value Abstract   PDF
Ismail Razak, Nazief Nirwanto, Boge Triatmanto
 
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