Marketing Mix Analysis Affecting on Honey Purchasing Decision in Batu City

Dewi Masyitoh, Budi Hartono, Zaenal Fanani


The aim of this research was to know the effect of marketing mix on honey purchasing in Batu city. This research was conducted in three honey outlets, such as Eco Green Park, Jawa Timur Park 2 and Batu Night Spectacular. Respondent of this research was 180 with accidental sampling..........

Full Text: PDF
Download the IISTE publication guideline!

To list your conference here. Please contact the administrator of this platform.

Paper submission email:

ISSN 2422-8451

Please add our address "" into your email contact list.

This journal follows ISO 9001 management standard and licensed under a Creative Commons Attribution 3.0 License.

Copyright ©