Browse Title Index


 
Issue Title
 
Vol 15 (2015) Moderating Effects of Networking Capabilities on Marketing Capabilities and Performance of Small Firms in Kenya Abstract   PDF
Tallam, Sylvia C., Maru, Loice C., Lagat, Charles K.
 
Vol 25 (2016) Moderating Effect of Competitive Intensity on the Relationship between Customer Orientation and Performance of Hotels in Kenya Abstract   PDF
Wambui E. Karanja Ng’ang’a, Charles Lagat, Damianah Kieti
 
Vol 55 (2019) Moderating Effect of Culture on Consumers’ Usage of Social Networks and Its’ Impact on Online Purchase Intentions Abstract   PDF
Sana Najib, Danish Ahmed Siddiqui
 
Vol 8 (2015) Modern Trends in Commercial Dispute Resolution through Arbitration in Nigeria: Prospects and Constraints Abstract   PDF
Abubakar M. Sani
 
Vol 59 (2019) Multichannel Strategy in Perspective: The Consumer Experience at the Heart of Marketing Policy Abstract   PDF
Rui Li, Gilles Paché, Carole Poirel
 
Vol 54 (2019) Omnichannel Development within the Pakistani Fashion Retail Abstract   PDF
Syed Muhammad Abbas Rizvi, Danish Ahmed Siddiqui
 
Vol 33 (2017) Online Shopping Behaviour among Students with Special Reference to Ludhiana, Punjab, India Abstract   PDF
Pawan Kumar, Kanchan
 
Vol 11 (2015) Online Travel Agent Service and Customer Satisfaction Based on Correlation Analysis:A Marketing Perspective in China Abstract   PDF
Mu Zhang, Zhuling Zhong, Jing Luo, Mingfang Zhu
 
Vol 62 (2019) Orientation management in organization as a tool to increase the employee productivity Abstract   PDF
Ali Hawas Alharbi, Fahad Hawas Alharbi, Khalifah Salman Almadhi, Ahmad Naif Alharbi, Riyadh Ismaeil Albader, ALmalki Mohammad Musallam, ALmayouf Abdulmajeed khalled
 
Vol 42 (2018) Participation of the Algerian Family Members in the Decision Process of Purchasing Food Products Abstract   PDF
Nadira BESSOUH, Djaoued OMAR BELKHIR, Fethi ARZI
 
Vol 72 (2020) Patient Satisfaction and Marketing Effectiveness in Private Hospitals in the Kingdom of Bahrain Abstract   PDF
Fatima Husain Juma
 
Vol 14 (2015) Perceived Justice Initiatives and Customers’ Post-Complaint Satisfaction in the Fastfood Industry Abstract   PDF
Ateke, Brown Walter, Ogonu, Gibson Chituru, Ishmael, Elvis Chibunna
 
Vol 18 (2015) Performance Effects of Strategic Marketing Management in the Nigerian Telecoms Industry: Empirical Insight from Globacoms Ltd. Abstract   PDF
Amisu, Oluwatobi Adekunle, Otegbade Taiwo Olatunde, Shomade Salam Oluwatobi
 
Vol 62 (2019) Performance of Watermelon Marketing in Enugu State, Nigeria Abstract   PDF
Ikenna Charles Ukwuaba, Festus Ugwuoke Agbo, Eberechukwu Johnpaul Ihemezie
 
Vol 15 (2015) Personality and Irregular Buying Behavior: Adaptation and Validation of Core Self Evaluation Personality Trait Model in Consumer Impulsive and Compulsive Buying Behavior Abstract   PDF
Moin Ahmed Moon
 
Vol 37 (2017) Political Branding/Brand Personality and Voters’ Choice of Candidate: An Empirical Inquiry into 2015 Presidential Election in Nigeria Abstract   PDF
Achor Princewell Nwanganga, Nwachukwu Chima Peter, Udensi Mirian I
 
Vol 27 (2016) Portrayal of Women in National and International Advertisements in Pakistani Magazines: Why Need to Rethink Abstract   PDF
Syed Hassan Raza, Sana Noor
 
Vol 32 (2017) Practices of Retailing Marketing in Bangladesh: A Study on Rangpur City Abstract   PDF
Md. Ferdush Rahman, Arifa Parvin Kemi, Mst. Nishrat Zaman, Sharif Shariful, Md. Julfikar Ali
 
Vol 17 (2015) Presenting a Casual Model in Organizational Citizenship Behavior using Structural Equition Model Abstract   PDF
Ali Faez, Masoud Lajevardi
 
Vol 25 (2016) Primary Producers’ Cooperative as Marketing Strategy to Increase Income of Small Scale Farmers: A Case Study on Potato Seed Tuber Jeldu District of West Shewa Zone of Oromia, Ethiopia Abstract   PDF
Getachew Biru
 
Vol 26 (2016) Procedural Justice Complaints Resolution Strategies and Customer Satisfaction in Kenya’s Insurance Industry Abstract   PDF
Chepkwony Joel
 
Vol 54 (2019) Product Attractiveness and Consumers' Attitude Towards Made-In-Nigeria Textiles in South-South Zone of Nigeria. Abstract   PDF
Etim, Glory Sunday
 
Vol 59 (2019) Production and Marketing Trends of Soy Bean in Ethiopia 2001-2017 Abstract   PDF
Gebre-Egziabher Fentahun
 
Vol 67 (2020) Production and Marketing Constraints of Cotton Under Smallholders: The Case of Arbaminch Zuria District, Southern Ethiopia Abstract   PDF
Getinet Belay
 
Vol 68 (2020) Production and Marketing of Agricultural Crops in Rural Areas of Madhya Pradesh Abstract   PDF
Rajendra K. Nagesh
 
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