Browse Title Index

Issue Title
Vol 26 (2016) Marketing Strategies Impact on Banking Indusetry (A Case Study of Fidelity Bank of Nigeria Plc) Abstract   PDF
Ruth Haruna Wazis, Mobayo Olusegun Temitope, Iliya Usmana
Vol 31 (2017) Marketing of Agricultural Perishable Products Using Mobile Phones for Improving Rural Income: A Case Study on Shyampur Area of Howrah District of India Abstract   PDF
Sarbapriya Ray
Vol 38 (2017) Marketing Mix Analysis Affecting on Honey Purchasing Decision in Batu City Abstract   PDF
Dewi Masyitoh, Budi Hartono, Zaenal Fanani
Vol 65 (2020) Marketing Analysis of Striped Catfish Pond Cultivation in Basarang Village Basarang Sub-district Kapuas Regency Central Kalimantan Abstract   PDF
Deni Subekti, Emmy Sri Mahreda, Emmy Lilimantik
Vol 67 (2020) Marketing communication and banking service industry Abstract   PDF
Gëzim Simoni, Arjan Abazi
Vol 3 (2014) Measuring Service Quality Dimensions: an Empirical Study of Private Hospitals in Jaffna District, Sri Lanka Abstract   PDF
V. Sritharan
Vol 11 (2015) Measuring the Factors Influencing the Consumers’ Attitude on Selecting International Beauty Soaps: An Investigation in Bangladesh Market Abstract   PDF
Mustafa Manir Chowdhury
Vol 24 (2016) Measuring E-Service Quality from the Customers' Perspective: An Empirical Study on Banking Services Abstract   PDF
Masoud Askari
Vol 40 (2017) Measuring New Product Adoption in Uganda Abstract   PDF
Ahmad Walugembe, Joseph Ntayi, Muhammad Ngoma, Geoffrey Bakunda, Timothy Esemu
Vol 54 (2019) Measuring the relationship among Digital Marketing Expenditure and Profit of women luxury clothing Brands in Pakistan Abstract   PDF
Sadaf Mustafa, Ayesha Fareed, Faryal Ikram
Vol 42 (2018) Meat Production, Consumption and Marketing Tradeoffs and Potentials in Ethiopia and Its Effect on GDP Growth: A Review Abstract   PDF
Tekeba Eshetie
Vol 62 (2019) Mechanisms for Improving the Marketing of Agricultural Products for Increased Profitability Abstract   PDF
Cajethan U. Ugwuoke, Patience Ngozi Odoh, Godwin E. Eze, Benedicta A. Omeje, Nnennaya S. Monwuba, Scholastica U. Ekwueme
Vol 58 (2019) Mediational Role of Customer Emotions in the Relationship Between Customer Experience and Purchase Behavior in the Hotel Industry Abstract   PDF
Beatrice Chepngetich, Oscar Kambona Ouma, Fredrick Onyango Aila
Vol 60 (2019) Mediation models: A focus on the Effect of Customer Satisfaction on the relationship between Ethicaltreatment towards Farmers and Enterprise Performance in Mumias sugar belt, Kenya Abstract   PDF
Willis Otuya
Vol 63 (2019) Members’ Satisfaction on Service Provided by Selected Cooperative Business Enterprises (CBEs) in Bedeno Woreda, East Hararghe Zone, Oromia Region Abstract   PDF
Ahmed Aliyi Mohammed
Vol 1 (2013) Mobile Banking: The Bangladesh Experience Abstract   PDF
Md. Zahangir Alam, Monzur Morshed Patwary, Muhammad Abdur Rahim
Vol 12 (2015) Moderating Effect of Brand Awareness on Country of Origion and Brand Equity: A Study of Dg- Khan & Jampur Consumer’S Abstract   PDF
Sajid Iqbal
Vol 14 (2015) Moderating Effect of Brand Awareness on Country of Origin and Brand Equity: A Case of DG-Khan & Rajan Pur Districts Abstract   PDF
Aniha Tehreem, Sajid Iqbal Nadeem Iqbal
Vol 15 (2015) Moderating Effects of Networking Capabilities on Marketing Capabilities and Performance of Small Firms in Kenya Abstract   PDF
Tallam, Sylvia C., Maru, Loice C., Lagat, Charles K.
Vol 25 (2016) Moderating Effect of Competitive Intensity on the Relationship between Customer Orientation and Performance of Hotels in Kenya Abstract   PDF
Wambui E. Karanja Ng’ang’a, Charles Lagat, Damianah Kieti
Vol 55 (2019) Moderating Effect of Culture on Consumers’ Usage of Social Networks and Its’ Impact on Online Purchase Intentions Abstract   PDF
Sana Najib, Danish Ahmed Siddiqui
Vol 8 (2015) Modern Trends in Commercial Dispute Resolution through Arbitration in Nigeria: Prospects and Constraints Abstract   PDF
Abubakar M. Sani
Vol 59 (2019) Multichannel Strategy in Perspective: The Consumer Experience at the Heart of Marketing Policy Abstract   PDF
Rui Li, Gilles Paché, Carole Poirel
Vol 54 (2019) Omnichannel Development within the Pakistani Fashion Retail Abstract   PDF
Syed Muhammad Abbas Rizvi, Danish Ahmed Siddiqui
Vol 33 (2017) Online Shopping Behaviour among Students with Special Reference to Ludhiana, Punjab, India Abstract   PDF
Pawan Kumar, Kanchan
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