Vol 55 (2019)

Table of Contents

Articles

Journal coverpage PDF
Journal Editor
Influence of Demographic Variables on Consumer Ethnocentrism: Case of Rajasthan, India PDF
Khushbu Agarwal 1-9
Wheat Production, Marketing and Consumption in Ethiopia PDF
Regasa Dibaba 10-19
Literature Review on Branding Higher Education in Ethiopia PDF
Daniel Sulamo Ombamo 20-25
Moderating Effect of Culture on Consumers’ Usage of Social Networks and Its’ Impact on Online Purchase Intentions PDF
Sana Najib, Danish Ahmed Siddiqui 26-41
The Effect of Marketing Challenges on the Performance of Small and Medium Scale Enterprises: (A Case of Loka Abaya Woreda, Sidama Zone, SNNPRS, Ethiopia) PDF
Mathewos Yure Dangisso 42-53
Fast Food Trend Analysis by Evaluating Factors Leading to Customer Satisfaction PDF
Mahnoor Farooqui, S Khuram Khan Alwi 54-70
THE EFFECT OF GREEN PERCEIVED QUALITY, GREEN PERCEIVED RISK ON GREEN SATISFACTION AND GREEN TRUST ON THE BODY SHOP PRODUCT PDF
Erna S. Imaningsih 71-78


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ISSN 2422-8451

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