Table of Contents
Articles
| Journal coverpage | |
| Journal Editor |
| Structure, Conduct, and Performance (SCP) of Fruit Marketing in Ethiopia | |
| Yimer Ayalew Ahmed | 1-7 |
| Determinants of Purchase Intention: An Interpretive Structural Modelling Approach | |
| Trishala Chauhan | 8-17 |
| Production and Marketing of Agricultural Crops in Rural Areas of Madhya Pradesh | |
| Rajendra K. Nagesh | 18-21 |
| The Impact of Digital Media Advertising on Consumer Behavior Intention: The Moderating Role of Brand Trust | |
| Assia Enehasse | 22-32 |
| How Consumers’ Make Purchase Decisions with the Use of Reference Points | |
| Theodore Tarnanidis, Nana Owusu-Frimpong, Sonny Nwankwo | 33-46 |
| Role of Influencer Marketing in Promoting Financial Products in the Banking Sector of Pakistan | |
| Rizwan Tariq, Uma Mohan, Nosheen Maqbool, Umair Zahid, Mudassar Hussain, Junaid Khan | 47-59 |
Paper submission email: JMCR@iiste.org
ISSN 2422-8451
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