Vol 68 (2020)

Table of Contents


Journal coverpage PDF
Journal Editor
Structure, Conduct, and Performance (SCP) of Fruit Marketing in Ethiopia PDF
Yimer Ayalew Ahmed 1-7
Determinants of Purchase Intention: An Interpretive Structural Modelling Approach PDF
Trishala Chauhan 8-17
Production and Marketing of Agricultural Crops in Rural Areas of Madhya Pradesh PDF
Rajendra K. Nagesh 18-21
The Impact of Digital Media Advertising on Consumer Behavior Intention: The Moderating Role of Brand Trust PDF
Assia Enehasse 22-32
How Consumers’ Make Purchase Decisions with the Use of Reference Points PDF
Theodore Tarnanidis, Nana Owusu-Frimpong, Sonny Nwankwo 33-46
Role of Influencer Marketing in Promoting Financial Products in the Banking Sector of Pakistan PDF
Rizwan Tariq, Uma Mohan, Nosheen Maqbool, Umair Zahid, Mudassar Hussain, Junaid Khan 47-59

Paper submission email: JMCR@iiste.org

ISSN 2422-8451

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