Marketing in Public Sector Institutions: Lower Judiciary of Pakistan in Services Marketing Perspective

Abstract

Marketing is an effective tool to identify the consumer attitude and behavior, fulfill the consumer’s needs and build the consumer’s trust on the products, services, and organizations. In this context services marketing is able to maintain consumer’s trust on the services providers. This provides ideal knowledge base for public sector institutions in general and in particular for lower judiciary of Pakistan to uplift the gone trust, provide up to mark information to the people who are in search of information regarding justice, and redefine the judicial services so the services can be delivered effectively and efficiently. Marketing mix, supporting and enhancing services, and gaps in services design and delivery in lower judiciary are defined in perspective of services marketing.

Keywords: Services marketing, Public sector, trust, information, Lower Judiciary of Pakistan