Browse Title Index


 
Issue Title
 
Vol 12 (2015) The Impact of Sales Promotion and Product Branding on Company Performance: “STATE LIFE” Insurance Industry of Pakistan Abstract   PDF
Muhammad Ibrar
 
Vol 12 (2015) The Impact of E-commerce on Organizational Performance: Applied study in Jordanian Insurance Companies Abstract   PDF
Nour Qtaishat
 
Vol 13 (2015) THE IMPACT OF MARKETING CAPABILITY AND DIVERSIFICATION STRATEGY ON PERFORMANCE. Abstract   PDF
Sulaimon Adeola A., Ogunkoya Olufemi A., Lasisi Jubril O., Shobayo Peter B.
 
Vol 16 (2015) The Impact of Personal Characteristics on Consumer’s Purchase of Innovative Durable Electronics Products in Kano Metropolis Abstract   PDF
Bamidele A. Adepoju, Akinsola Folasade Joan
 
Vol 17 (2015) The Impact of Foreign Direct Investment on Economic Growth and Development (1980-2010) Abstract   PDF
M.D. Imobighe
 
Vol 21 (2016) The Impact of Marketing Intelligence on Innovation and Technological Entrepreneurship in Jordan Telecommunication Company ( Empirical Study ) Abstract   PDF
Ali Falah al-zoubi
 
Vol 22 (2016) The Impact of Sales Promotion on Brand Equity: The Case of Brewery Industry Abstract   PDF
Salelaw, Gashaw Tibebe, Amanpreet Singh
 
Vol 23 (2016) The Impact of Fast Fashion Elements on Female Consumer Buying Behavior ( A Study Case of H&M Grand Indonesia Shopping Town) Abstract   PDF
Filda Rahmiati
 
Vol 26 (2016) The Impact of Celebrity Endorsement on Consumer Buying Behavior Abstract   PDF
Humaira Mansoor Malik
 
Vol 30 (2016) The Impact of Product Quality and Price on Customer Satisfaction with the Mediator of Customer Value Abstract   PDF
Ismail Razak, Nazief Nirwanto, Boge Triatmanto
 
Vol 32 (2017) The Impact of Employee Satisfaction on Functional Quality Services at Chicken Inn Outlets in Harare, Zimbabwe Abstract   PDF
Douglas Chiguvi, Sihlobo Nyoni
 
Vol 33 (2017) The Impact of Brand Awareness on The consumers’ Purchase Intention Abstract   PDF
Zarlish Shahid
 
Vol 41 (2017) The Impact of Entrepreneurial Marketing Behavior on Customer Relationship Management: An Applied Study on Mobile Phone Customers in Egypt Abstract   PDF
Eman Abdelhamid hasnin
 
Vol 42 (2018) The Impact of Electronic Advertising on the Cereal Importers' Decision to Buy Abstract   PDF
Mohammad Reza Javadi, Ali Akhavan
 
Vol 42 (2018) The Impact of Television and Short Message Service Advertising on Customer Behaviour and Brand Attitude Abstract   PDF
Bahareh Hanjani, Ali Akhavan
 
Vol 43 (2018) The Impact of Employee Motivation on Customer Satisfaction in the Insurance Sector in Botswana Abstract   PDF
Douglas Chiguvi, Jairus T. Ndoma
 
Vol 46 (2018) The Impact of Customer Satisfaction and Loyalty on E-Marketing: Moderating Effect of Perceived Value Abstract   PDF
Ali Hawas Alharbi, Ibrahim Hassan Alhider
 
Vol 52 (2019) The Impact of Demographic Variables and Consumer Shopping Orientations on the Purchasing Preference for Different Product Categories in the Context of Online Grocery Shopping Abstract   PDF
Haseba Hamad, Martin Schmitz
 
Vol 56 (2019) The Impact of Social Media Marketing on Consumer Purchase Intention: Consumer Survey in Saudi Arabia Abstract   PDF
Esraa Alfeel, Zaid Ahmad Ansari
 
Vol 58 (2019) The Impact of Live Animals Exports and Its Implication to Leather and Leather Products Export in Ethiopia Abstract   PDF
Gebergziaher G. Gebremicael
 
Vol 68 (2020) The Impact of Digital Media Advertising on Consumer Behavior Intention: The Moderating Role of Brand Trust Abstract   PDF
Assia Enehasse
 
Vol 69 (2020) The Impact of Coronavirus (COVID-19) on E-commerce and Customer Spending Pattern in South Korea – e-Market Trends, Forecasts and Statistics Abstract   PDF
Kim Tae-Hwan, Jeoung, So Yeon
 
Vol 72 (2020) The Impact of Service Quality on Customer Satisfaction in Commercial Bank of Ethiopia, Mekelle Branch Abstract   PDF
Mebrahtom Abebe Gebrehiwot
 
Vol 76 (2021) The Impact of Customer Engagement in Online Reviews on the Credibility of Shopping Sites and Customer Purchase Intentions Abstract   PDF
Geumchan Hwang, Jinhee Yoo
 
Vol 80 (2021) The Impact of Relationship Marketing on Customer Loyalty in Banking Industry, the Case of Commercial Bank Branches in Dessie Town Abstract   PDF
Fuad Beshir
 
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