Browse Title Index


 
Issue Title
 
Vol 21 (2016) The Impact of Marketing Intelligence on Innovation and Technological Entrepreneurship in Jordan Telecommunication Company ( Empirical Study ) Abstract   PDF
Ali Falah al-zoubi
 
Vol 22 (2016) The Impact of Sales Promotion on Brand Equity: The Case of Brewery Industry Abstract   PDF
Salelaw, Gashaw Tibebe, Amanpreet Singh
 
Vol 23 (2016) The Impact of Fast Fashion Elements on Female Consumer Buying Behavior ( A Study Case of H&M Grand Indonesia Shopping Town) Abstract   PDF
Filda Rahmiati
 
Vol 26 (2016) The Impact of Celebrity Endorsement on Consumer Buying Behavior Abstract   PDF
Humaira Mansoor Malik
 
Vol 30 (2016) The Impact of Product Quality and Price on Customer Satisfaction with the Mediator of Customer Value Abstract   PDF
Ismail Razak, Nazief Nirwanto, Boge Triatmanto
 
Vol 32 (2017) The Impact of Employee Satisfaction on Functional Quality Services at Chicken Inn Outlets in Harare, Zimbabwe Abstract   PDF
Douglas Chiguvi, Sihlobo Nyoni
 
Vol 33 (2017) The Impact of Brand Awareness on The consumers’ Purchase Intention Abstract   PDF
Zarlish Shahid
 
Vol 41 (2017) The Impact of Entrepreneurial Marketing Behavior on Customer Relationship Management: An Applied Study on Mobile Phone Customers in Egypt Abstract   PDF
Eman Abdelhamid hasnin
 
Vol 42 (2018) The Impact of Electronic Advertising on the Cereal Importers' Decision to Buy Abstract   PDF
Mohammad Reza Javadi, Ali Akhavan
 
Vol 42 (2018) The Impact of Television and Short Message Service Advertising on Customer Behaviour and Brand Attitude Abstract   PDF
Bahareh Hanjani, Ali Akhavan
 
Vol 43 (2018) The Impact of Employee Motivation on Customer Satisfaction in the Insurance Sector in Botswana Abstract   PDF
Douglas Chiguvi, Jairus T. Ndoma
 
Vol 46 (2018) The Impact of Customer Satisfaction and Loyalty on E-Marketing: Moderating Effect of Perceived Value Abstract   PDF
Ali Hawas Alharbi, Ibrahim Hassan Alhider
 
Vol 52 (2019) The Impact of Demographic Variables and Consumer Shopping Orientations on the Purchasing Preference for Different Product Categories in the Context of Online Grocery Shopping Abstract   PDF
Haseba Hamad, Martin Schmitz
 
Vol 56 (2019) The Impact of Social Media Marketing on Consumer Purchase Intention: Consumer Survey in Saudi Arabia Abstract   PDF
Esraa Alfeel, Zaid Ahmad Ansari
 
Vol 58 (2019) The Impact of Live Animals Exports and Its Implication to Leather and Leather Products Export in Ethiopia Abstract   PDF
Gebergziaher G. Gebremicael
 
Vol 68 (2020) The Impact of Digital Media Advertising on Consumer Behavior Intention: The Moderating Role of Brand Trust Abstract   PDF
Assia Enehasse
 
Vol 69 (2020) The Impact of Coronavirus (COVID-19) on E-commerce and Customer Spending Pattern in South Korea – e-Market Trends, Forecasts and Statistics Abstract   PDF
Kim Tae-Hwan, Jeoung, So Yeon
 
Vol 72 (2020) The Impact of Service Quality on Customer Satisfaction in Commercial Bank of Ethiopia, Mekelle Branch Abstract   PDF
Mebrahtom Abebe Gebrehiwot
 
Vol 76 (2021) The Impact of Customer Engagement in Online Reviews on the Credibility of Shopping Sites and Customer Purchase Intentions Abstract   PDF
Geumchan Hwang, Jinhee Yoo
 
Vol 80 (2021) The Impact of Relationship Marketing on Customer Loyalty in Banking Industry, the Case of Commercial Bank Branches in Dessie Town Abstract   PDF
Fuad Beshir
 
Vol 81 (2021) The impact of artificial intelligence on business: benefits and ethical challenges on customer level Abstract   PDF
Fadwa Bezzazi, Dongsheng Li, Zhantian Bi
 
Vol 85 (2022) The Impact of Brand Image on Customer Loyalty: An Applied Study in Istanbul Abstract   PDF
Lalla Fatima Diallo
 
Vol 87 (2022) The Impact of Advertising Medium on Consumer Brand Preference for beverages in Osun State, Nigeria Abstract   PDF
Buari, R. O., Salaudeen, S.O, Emmanuel, T.
 
Vol 88 (2023) The impact of emotions on consumer behaviour: Exploring gender differences Abstract   PDF
Sarwar Khawaja, Tayyaba Zia, Katarina Sokić, Fayyaz Hussain Qureshi
 
Vol 91 (2023) The Impact of E-Marketing on Enrollment in Postgraduate Programs in Yemeni Universities: A Case Study at Amran University Abstract   PDF
Fayez N. Mugahed
 
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