Issue | Title | |
Vol 21 (2016) | The Impact of Marketing Intelligence on Innovation and Technological Entrepreneurship in Jordan Telecommunication Company ( Empirical Study ) | Abstract PDF |
Ali Falah al-zoubi | ||
Vol 22 (2016) | The Impact of Sales Promotion on Brand Equity: The Case of Brewery Industry | Abstract PDF |
Salelaw, Gashaw Tibebe, Amanpreet Singh | ||
Vol 23 (2016) | The Impact of Fast Fashion Elements on Female Consumer Buying Behavior ( A Study Case of H&M Grand Indonesia Shopping Town) | Abstract PDF |
Filda Rahmiati | ||
Vol 26 (2016) | The Impact of Celebrity Endorsement on Consumer Buying Behavior | Abstract PDF |
Humaira Mansoor Malik | ||
Vol 30 (2016) | The Impact of Product Quality and Price on Customer Satisfaction with the Mediator of Customer Value | Abstract PDF |
Ismail Razak, Nazief Nirwanto, Boge Triatmanto | ||
Vol 32 (2017) | The Impact of Employee Satisfaction on Functional Quality Services at Chicken Inn Outlets in Harare, Zimbabwe | Abstract PDF |
Douglas Chiguvi, Sihlobo Nyoni | ||
Vol 33 (2017) | The Impact of Brand Awareness on The consumers’ Purchase Intention | Abstract PDF |
Zarlish Shahid | ||
Vol 41 (2017) | The Impact of Entrepreneurial Marketing Behavior on Customer Relationship Management: An Applied Study on Mobile Phone Customers in Egypt | Abstract PDF |
Eman Abdelhamid hasnin | ||
Vol 42 (2018) | The Impact of Electronic Advertising on the Cereal Importers' Decision to Buy | Abstract PDF |
Mohammad Reza Javadi, Ali Akhavan | ||
Vol 42 (2018) | The Impact of Television and Short Message Service Advertising on Customer Behaviour and Brand Attitude | Abstract PDF |
Bahareh Hanjani, Ali Akhavan | ||
Vol 43 (2018) | The Impact of Employee Motivation on Customer Satisfaction in the Insurance Sector in Botswana | Abstract PDF |
Douglas Chiguvi, Jairus T. Ndoma | ||
Vol 46 (2018) | The Impact of Customer Satisfaction and Loyalty on E-Marketing: Moderating Effect of Perceived Value | Abstract PDF |
Ali Hawas Alharbi, Ibrahim Hassan Alhider | ||
Vol 52 (2019) | The Impact of Demographic Variables and Consumer Shopping Orientations on the Purchasing Preference for Different Product Categories in the Context of Online Grocery Shopping | Abstract PDF |
Haseba Hamad, Martin Schmitz | ||
Vol 56 (2019) | The Impact of Social Media Marketing on Consumer Purchase Intention: Consumer Survey in Saudi Arabia | Abstract PDF |
Esraa Alfeel, Zaid Ahmad Ansari | ||
Vol 58 (2019) | The Impact of Live Animals Exports and Its Implication to Leather and Leather Products Export in Ethiopia | Abstract PDF |
Gebergziaher G. Gebremicael | ||
Vol 68 (2020) | The Impact of Digital Media Advertising on Consumer Behavior Intention: The Moderating Role of Brand Trust | Abstract PDF |
Assia Enehasse | ||
Vol 69 (2020) | The Impact of Coronavirus (COVID-19) on E-commerce and Customer Spending Pattern in South Korea – e-Market Trends, Forecasts and Statistics | Abstract PDF |
Kim Tae-Hwan, Jeoung, So Yeon | ||
Vol 72 (2020) | The Impact of Service Quality on Customer Satisfaction in Commercial Bank of Ethiopia, Mekelle Branch | Abstract PDF |
Mebrahtom Abebe Gebrehiwot | ||
Vol 76 (2021) | The Impact of Customer Engagement in Online Reviews on the Credibility of Shopping Sites and Customer Purchase Intentions | Abstract PDF |
Geumchan Hwang, Jinhee Yoo | ||
Vol 80 (2021) | The Impact of Relationship Marketing on Customer Loyalty in Banking Industry, the Case of Commercial Bank Branches in Dessie Town | Abstract PDF |
Fuad Beshir | ||
Vol 81 (2021) | The impact of artificial intelligence on business: benefits and ethical challenges on customer level | Abstract PDF |
Fadwa Bezzazi, Dongsheng Li, Zhantian Bi | ||
Vol 85 (2022) | The Impact of Brand Image on Customer Loyalty: An Applied Study in Istanbul | Abstract PDF |
Lalla Fatima Diallo | ||
Vol 87 (2022) | The Impact of Advertising Medium on Consumer Brand Preference for beverages in Osun State, Nigeria | Abstract PDF |
Buari, R. O., Salaudeen, S.O, Emmanuel, T. | ||
Vol 88 (2023) | The impact of emotions on consumer behaviour: Exploring gender differences | Abstract PDF |
Sarwar Khawaja, Tayyaba Zia, Katarina Sokić, Fayyaz Hussain Qureshi | ||
Vol 91 (2023) | The Impact of E-Marketing on Enrollment in Postgraduate Programs in Yemeni Universities: A Case Study at Amran University | Abstract PDF |
Fayez N. Mugahed | ||
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