THE HOSPITALITY MARKETING COMMUNICATION ATTRIBUTE A Case Study @hrhbali (Hard Rock Hotel Bali)

Abstract

This research explores the twitter @hrhbali (Hard Rock Hotel Bali) to obtain the marketing communications attributes @hrhbali. This research focus on Hard Rock Hotel Bali as a case study, after exploring the hospitality marketing communication, then the hotel management can focus on developing the quality of hotel service attributes @hrhbali and understand the different service proposition submitted by hotel @hrhbali compare with the other hotels. The findings of this study indicate that @hrhbali hotel positioning on the combination of party, music, and fun, and on the other hand, @hrhbali major basic service proposition such as room comfort, hotel service quality, food, beverage and the other hotel facilities did not delivered as the positioning @hrhbali. Further research on the hotel positioning delivered by the hotel marketing communication channel shall be conducted to enrich the varieties of hotel attribute.

Keywords: Hospitality, Marketing Communication, @hrhbali, Hard Rock Hotel Bali, Exploratory