Table of Contents
Articles
| Journal coverpage | |
| Journal Editor |
| The Effect of Brand Equity on Consumer Purchase Decision: The Case of Cell Phone in Ethiopia | |
| Bezayit Melese Feyisa | 1-10 |
| Non-Separable Household Model (Household Production and Consumption Decisions in A Market Failure) | |
| Sinbone Tefera Walkaba | 11-17 |
| Determinants of Cow Milk Commercialization in Yabello District, Borana Zone of Oromia National Regional State, Ethiopia | |
| Sinbone Tefera Walkaba | 18-26 |
| Investigating the Moderating Role of Social Support in Online Shopping Intentions | |
| Samuel Antwi, Wu Bei, Moses Agyemang Ameyaw | 27-34 |
Paper submission email: JMCR@iiste.org
ISSN 2422-8451
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