Vol 93 (2024)

Table of Contents

Articles

An Analysis of Marketing Strategies For Serious Literary Books –Taking Mo Yan's "Life and Death Are Wearing Me Out" as an Example PDF
Jiahui Chen 1-8
The Effect of Tourism Service Marketing Mix on Tourist destination loyalty: The Mediating Role of Perceived Destination’s Market Competitiveness in Ethiopia PDF
Getie Andualem Imiru 9-33
Online Marketing of Falsified Drugs in Ghana: Content Analysis of Selected Drugs on Social Media PDF
Samuel Fahren Otoo, Abena Abokoma Asemanyi, Belinda Osei-Mensah, Edem Cephas Cudjoe, Stephen Osei Akyiaw, Samuel Oluwadare Adelakun 34-49
An Evaluation on the Relationship Between Sustainability and Luxury Marketing PDF
Sibel Erzurumlu 50-55
The Impact of Usability, Security, and Service Quality on User Satisfaction and Experience in Digital Platforms: A Correlation Study PDF
Md. Habjul Alam Lemon, Muslima khannam Nilu, Syed Zabid Hossain, Ritesh Karmaker 56-66


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ISSN 2422-8451

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