The Relationship Between Student Orientation and Trust in Higher Education

Abstract

This study explores the student orientation, higher education image, perceived value,  satisfaction and student trust at the higher education.   The authors hypothesize a significant effect between variables.  Data from 347 samples are used to empirically test the hypothesized the effects with multi-stage cluster sampling.   The results provide evidence of a significant impact between student orientation, student perceived value, and student satisfaction. Higher education image has a significant influence  toward satisfaction,  perceived value has a significant effect toward satisfaction and trust, student satisfaction  has a significant effect toward student’s trust

Keywords: Student Orientation, Image, Perceived Value, Satisfaction, Trust