The Relationship Between Student Orientation and Trust in Higher Education

Halimatussakdiah ., Abd. Rahman Lubis, Mirza Tabrani, Shabri Abd. Majid, Nasir .


This study explores the student orientation, higher education image, perceived value,  satisfaction and student trust at the higher education.   The authors hypothesize a significant effect between variables.  Data from 347 samples are used to empirically test the hypothesized the effects with multi-stage cluster sampling.   The results provide evidence of a significant impact between student orientation, student perceived value, and student satisfaction. Higher education image has a significant influence  toward satisfaction,  perceived value has a significant effect toward satisfaction and trust, student satisfaction  has a significant effect toward student’s trust

Keywords: Student Orientation, Image, Perceived Value, Satisfaction, Trust

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ISSN 2422-8451

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