Practices of Retailing Marketing in Bangladesh: A Study on Rangpur City

Abstract

Retailing is a practice of providing final value to customers for their personal and family use.The study emphasizes the retailing practices of Bangladesh. The main objective of the study is to show a current picture of retailing practices in Bangladesh at the Rangpur city based. Beside this the study will try to find out the problems and opportunities of retailing in Bangladesh. For accompanying the research better various related works were given emphasized. The collection of data of the study mostly was based on primary sources. Some secondary data also will be used to prepare the report. A questionnaire has also been plumbed to selected respondents. Some statistical tools like mean, median, mode, simple and multiple correlations, regression analysis, ratio analysis have been used in analyzing data.  The various data presentation tools have been used to make more understandable. Retailing practices of the Rangpur city featuring from different and make some recommendation to make it more perceivable matter of marketing.

Keywords: Practices, Retailing Rangpur, Customer Satisfaction, Branding issues.